This audit was generated on February 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| locky | #2 |  |  |    | ||
| card vault | #15 |  |  |      | ||
| nfc cards | #37 |  |  |      | ||
| expense tracker | Not ranked | — | — |      | ||
| subscription manager | Not ranked | — | — |      | ||
| spending trackerOpportunity | Not ranked | — | — |  | ||
| aes-256 walletOpportunity | Not ranked | — | — |      | ||
| finance goalsOpportunity | Not ranked | — | — |      | ||
| budget tracker | Not ranked | — | — |  | ||
| secure cardsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
LOCKLY®
House & Home
Farkle Cards
Game Card
ConnecTap - NFC Smart Tags
Social
Locky Smart Lock
Tools
Card Suite Pro
Finance
NFC Read - Passport & ID Card
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Npv Tunnel V2ray/SSH
Viva VPN
Proton VPN: Fast & Secure VPN
Man VPN - Secure VPN Proxy
JumpJumpVPN: Fast & Secure
Find My Phone by Clap Launcher
Open Browser - Smart & Safe
Cleanup: Phone Storage Cleaner
Cleaner Toolbox
Move to iOS
Cleaner Toolbox For Android
Google Authenticator
Clean Sweep Toolkit
Brightest Flashlight Launcher
Cool VPN Pro: Secure VPN Proxy
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Locky ranks well for its brand keyword but struggles to rank for high‑traffic finance terms, has no user reviews, and isn’t appearing in charts. Immediate focus should be on expanding keyword coverage and boosting quality signals.
The keyword "locky" ranks #2 with a traffic potential of 53 and a moderate difficulty (40), giving the app strong visibility for its core brand name.
The phrase "card vault" is positioned at #15 (traffic 59, difficulty 54), indicating early traction for a core feature and a foothold in the niche NFC market.
Key terms like "expense tracker" (traffic 80, difficulty 67) and "budget tracker" (traffic 75, difficulty 68) are not ranked, dragging the Keywords Score down to 46% (3/10 ranked).
The app has no user reviews, resulting in a Quality Score of 50% and likely lowering conversion rates; Google Play heavily weights ratings for ranking.
Charts Score is 0%; gaining any ranking in the Tools category (even #200) would improve visibility dramatically, especially for trending finance searches.
Competitor LOCKLY® outranks on shared keywords; by adding distinct long‑tail phrases (e.g., "secure NFC card vault", "AES‑256 expense manager") you can capture untapped traffic and differentiate.
- 1Integrate top‑traffic, unranked keywords (expense tracker, budget tracker, subscription manager) into the title and short description while keeping the brand name prominent.
- 2Refresh the full description to include these keywords naturally, add feature bullet points, and embed calls‑to‑action for user ratings.
- 3Launch an in‑app prompt after 3‑5 uses to request a 5‑star review, and incentivize feedback with a free premium feature trial.
- 4Perform A/B testing on icon and feature graphic to improve click‑through rate, aiming for at least a 2% lift before re‑submitting to charts.
- 5Monitor competitor keyword sets weekly and add 1‑2 new long‑tail terms each month to stay ahead in the Tools category.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1914 characters, providing good keyword density and information for users.
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Locky– Cards, Expenses & Goals?
Locky– Cards, Expenses & Goals has a visibility score of 37 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 5, 2026.
On how many keywords does Locky– Cards, Expenses & Goals rank?
Locky– Cards, Expenses & Goals is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Locky– Cards, Expenses & Goals?
Based on shared keyword rankings, the most frequent competitors of Locky– Cards, Expenses & Goals are LOCKLY®, Locky Smart Lock, Farkle Cards. These apps appear next to Locky– Cards, Expenses & Goals on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Locky– Cards, Expenses & Goals in on the Google Play?
Locky– Cards, Expenses & Goals is listed in the Tools category on the Google Play.
How can Locky– Cards, Expenses & Goals improve its App Store Optimization?
Based on this audit, Locky– Cards, Expenses & Goals should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Locky– Cards, Expenses & Goals.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.