This audit was generated on April 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| image to pdf converter | #39 |  |  |      | ||
| jpg to pdf | #43 |  |  |    | ||
| pdf converter | #61 |  |  |   | ||
| convert image to pdfOpportunity | #63 |  |  |   | ||
| picture to pdfOpportunity | #79 |  |  | | ||
| photo to pdfOpportunity | #85 |  |  |  | ||
| pdf makerOpportunity | Not ranked | — | — |  | ||
| image editorOpportunity | Not ranked | — | — |      | ||
| pdf compressorOpportunity | Not ranked | — | — |     | ||
| scan to pdfOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Apowersoft PDF Converter
Productivity
PDF Reader - PDF Viewer
Productivity
Report & Run - Photo Pdf
Tools
JPG to PDF Converter, PDFTools
Tools
Image to PDF - PNG to PDF
Business
PDF Photos: Convert JPG to PDF
Productivity
Image to PDF Converter
Tools
PDF Creator: PDF Converter
Tools
JPG to PDF - Image Converter
Productivity
Image to PDF Converter
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI - Assistant & Glasses
Claude by Anthropic
Microsoft Word: Edit Documents
Grok - AI Chat & Video
Google Gemini
PDF Reader - PDF Viewer
Phone Storage Clean
Adobe Acrobat Reader: Edit PDF
PDF Reader, Editor & Scanner
Microsoft Excel: Spreadsheets
Open Chat - AI bot app
DuckDuckGo, Duck.ai, & VPN
ID.me Authenticator
Google Docs
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
This app suffers from critical visibility issues with a 13/100 score, failing to rank in category charts and achieving poor keyword rankings (highest at position 39). The app's decent quality score (63%) and 4.3 rating indicate conversion potential, but discoverability is severely hampered by weak ASO fundamentals and intense competition in the saturated PDF converter market.
The app ranks 39-85 for 6 keywords and is unranked for 4 high-traffic terms including 'pdf maker' (traffic 89), 'scan to pdf' (traffic 86), and 'pdf compressor' (traffic 52). With only 0 top 10 positions, the app captures virtually zero organic search traffic. Immediate keyword optimization in title, short description, and long description is critical.
The app shows 0% charts score with no ranking in Productivity category globally or locally. This eliminates a major discovery channel—category browsing—which competitors likely leverage. Category ranking also influences keyword ranking algorithms, creating a compounded visibility problem.
High-difficulty head terms like 'pdf converter' (62 difficulty) and 'jpg to pdf' (60 difficulty) are competitive, but lower-difficulty opportunities exist: 'picture to pdf' (46 difficulty, rank 79), 'photo to pdf' (50 difficulty, rank 85), and 'convert image to pdf' (50 difficulty, rank 63). These represent quick-win targets where focused optimization could break into top 20-30.
'Scan to pdf' (traffic 86, difficulty 51) and 'pdf compressor' (traffic 52, difficulty 56) align with existing app features but are unranked. Competitors likely dominate 'converter' terms, but hybrid positioning as 'scanner + compressor + converter' could capture underserved search segments. The description mentions these features but doesn't emphasize them in metadata.
The 63% quality score and 4.3/5 rating with 175 reviews suggest the app delivers user value. This creates a viable foundation for ASO success—improved visibility should convert to downloads. However, review volume is low; competitors likely have thousands, impacting ranking signals and social proof.
The current title 'Image to PDF Converter &Editor' uses only ~35 characters of the 50 available on Google Play, omits critical keywords like 'PDF Maker', 'JPG to PDF', or 'Scanner', and lacks emotional triggers or value propositions. The ampersand formatting also appears unprofessional. Competitors ahead (Apowersoft, Report & Run) likely optimize titles more aggressively.
- 1Rewrite title to 50 characters: 'Image to PDF Converter - JPG to PDF Maker & Scanner' to capture 'jpg to pdf' and 'scan to pdf' traffic
- 2Restructure description with keyword density focus: place 'pdf maker', 'scan to pdf', 'pdf compressor', and 'jpg to pdf' in first 167 characters (short description) and first 500 characters with natural repetition
- 3Implement review acquisition campaign to reach 500+ reviews, as current 175 reviews signal low installs to Google Play's ranking algorithm
- 4Create targeted metadata for 'picture to pdf' and 'photo to pdf' (lower difficulty, existing impressions) to push from 79/85 into top 30 within 4-6 weeks
- 5Add 'scanner' and 'compressor' to feature graphic and screenshots metadata, as these functional terms drive intent-heavy searches competitors may overlook
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1943 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
No significant issues found
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Image to PDF Converter &Editor?
Image to PDF Converter &Editor has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
On how many keywords does Image to PDF Converter &Editor rank?
Image to PDF Converter &Editor is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Image to PDF Converter &Editor?
Based on shared keyword rankings, the most frequent competitors of Image to PDF Converter &Editor are Apowersoft PDF Converter, PDF Photos: Convert JPG to PDF, PDF Reader - PDF Viewer. These apps appear next to Image to PDF Converter &Editor on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Image to PDF Converter &Editor in on the Google Play?
Image to PDF Converter &Editor is listed in the Productivity category on the Google Play.
How can Image to PDF Converter &Editor improve its App Store Optimization?
Based on this audit, Image to PDF Converter &Editor should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Image to PDF Converter &Editor.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.