Image to PDF Converter &Editor

The app ranks 39-85 for 6 keywords and is unranked for 4 high-traffic terms including 'pdf maker' (traffic 89), 'scan to pdf' (traffic 86), and 'pdf compressor' (traffic 52). With only 0 top 10 positions, the app captures virtually zero organic search traffic. Immediate keyword optimization in title, short description, and long description is critical.

The app shows 0% charts score with no ranking in Productivity category globally or locally. This eliminates a major discovery channel—category browsing—which competitors likely leverage. Category ranking also influences keyword ranking algorithms, creating a compounded visibility problem.

High-difficulty head terms like 'pdf converter' (62 difficulty) and 'jpg to pdf' (60 difficulty) are competitive, but lower-difficulty opportunities exist: 'picture to pdf' (46 difficulty, rank 79), 'photo to pdf' (50 difficulty, rank 85), and 'convert image to pdf' (50 difficulty, rank 63). These represent quick-win targets where focused optimization could break into top 20-30.

'Scan to pdf' (traffic 86, difficulty 51) and 'pdf compressor' (traffic 52, difficulty 56) align with existing app features but are unranked. Competitors likely dominate 'converter' terms, but hybrid positioning as 'scanner + compressor + converter' could capture underserved search segments. The description mentions these features but doesn't emphasize them in metadata.

The 63% quality score and 4.3/5 rating with 175 reviews suggest the app delivers user value. This creates a viable foundation for ASO success—improved visibility should convert to downloads. However, review volume is low; competitors likely have thousands, impacting ranking signals and social proof.

The current title 'Image to PDF Converter &Editor' uses only ~35 characters of the 50 available on Google Play, omits critical keywords like 'PDF Maker', 'JPG to PDF', or 'Scanner', and lacks emotional triggers or value propositions. The ampersand formatting also appears unprofessional. Competitors ahead (Apowersoft, Report & Run) likely optimize titles more aggressively.