This audit was generated on April 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zensms | #1 | — |  |     | ||
| stop scam texts | #2 |  |  |   | ||
| block spam texts | #3 |  |  |  | ||
| anti spam sms | #3 | | | | ||
| spam text filter | #4 |  |  | | ||
| spam sms protection | #4 |  |  | | ||
| sms spam blocker | #7 | | |   | ||
| block scam messages | #14 |  |  | | ||
| text message filter | #19 |  |  |    | ||
| sms securityOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Call Blocker and SMS Blocker
Communication
Enchant Pro - Spam Text Filter
Tools
Block-Spam
Tools
T-Mobile Scam Shield
Communication
Messenger - Color SMS
Communication
YouMail: Block Spam on Android
Communication
Google Messages
Communication
Spam Text Blocker by Nomorobo
Communication
Trend Micro ScamCheck
Productivity
Robokiller - Spam Call Blocker
Communication
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Communication chart position
WhatsApp Messenger
MONOPOLY GO!Chat
Telegram
Snapchat
Messenger
TextNow: Call + Text Unlimited
Discord - Talk, Play, Hang Out
Reelway: feel-good clips
Microsoft Edge: AI browser
Signal Private Messenger
WhatsApp Business
Yahoo Mail: Email & Planner
GroupMe
Firefox Fast & Private Browser
Brave Private Web Browser, VPN
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Stop Spam Texts - ZenSMS ranks strongly for core spam‑blocking keywords but suffers from a low quality score and zero chart presence, limiting overall visibility and conversion.
7 of the top 10 target keywords rank in the top 10 (e.g., "zensms" #1, "stop scam texts" #2, "spam sms protection" #4) with high traffic scores (40‑71). This drives strong organic discoverability and should be maintained.
The app’s Quality Score is only 50%, indicating issues such as missing screenshots, video preview, short description, and zero user reviews. These factors hurt conversion rates and can lower rankings in the Play Store algorithm.
Charts Score is 0% – the app does not appear in top‑charts for either Global or Category listings. Absence from charts reduces impulse discovery and organic install volume.
Keywords like "sms security" (traffic 70) and "text message filter" (traffic 71) are currently unranked. Adding these terms to the app title, short description, or in‑app copy can push them into the top 20 and increase high‑intent traffic.
Competitors such as Call Blocker and SMS Blocker rank ahead on shared keywords. Emphasize ZenSMS’s unique offline‑only, no‑cloud approach in the description and visuals to differentiate and attract users seeking privacy.
- 1Add 5 high‑resolution screenshots and a 15‑second gameplay video highlighting the 9‑signal filter and offline privacy.
- 2Implement an in‑app prompt (after 3 days of use) asking satisfied users for a 5‑star rating to generate reviews.
- 3Rewrite the short description (first 80 characters) to include top‑ranking terms and the new keyword "sms security".
- 4Create a localized version of the store listing for the US market, incorporating the unranked high‑traffic keywords.
- 5Run a brief Play Store A/B test on the app title to test inclusion of "SMS Blocker" while keeping the brand "ZenSMS".
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3866 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): block spam texts, spam text filter, sms spam blocker.
Good visibility score
Score of 78/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ZenSMS: SMS App & Spam Blocker?
ZenSMS: SMS App & Spam Blocker has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does ZenSMS: SMS App & Spam Blocker rank?
ZenSMS: SMS App & Spam Blocker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ZenSMS: SMS App & Spam Blocker?
Based on shared keyword rankings, the most frequent competitors of ZenSMS: SMS App & Spam Blocker are Call Blocker and SMS Blocker, YouMail: Block Spam on Android, Google Messages. These apps appear next to ZenSMS: SMS App & Spam Blocker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ZenSMS: SMS App & Spam Blocker in on the Google Play?
ZenSMS: SMS App & Spam Blocker is listed in the Communication category on the Google Play.
How can ZenSMS: SMS App & Spam Blocker improve its App Store Optimization?
Based on this audit, ZenSMS: SMS App & Spam Blocker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ZenSMS: SMS App & Spam Blocker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.