This audit was generated on April 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| word to pdf | #19 |  |  |      | ||
| pdf converter | #34 |  |  |      | ||
| document converter | #36 |  |  |  | ||
| convert to pdf | #42 |  |  |  | ||
| jpg to pdfOpportunity | #68 |  |  |    | ||
| pdf makerOpportunity | #91 |  |  |   | ||
| ebook converterOpportunity | #96 |  |  |      | ||
| excel to pdfOpportunity | Not ranked | — | — |     | ||
| photo to pdfOpportunity | Not ranked | — | — |  | ||
| pdf creator | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
PDF Converter, PDF to Word
Productivity
Word to PDF
Productivity
PDF reader - Image to PDF
Productivity
Convert to PDF - Photos & Docx
Productivity
Mobi PDF・Editor・Scanner・Reader
Productivity
MobiOffice: Word, Sheets, PDF
Business
PDF to Word Converter
Productivity
Photo Scanner - Scan to PDF
Productivity
PDF Maker & Reader Pro
Productivity
PDF Scanner - Document Scanner
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Cleanup: Phone Storage Cleaner
Find My Phone by Clap Launcher
Clean Sweep Plus
QR & Barcode Scanner
Clean Master Box
Google Authenticator
Cleaner Toolbox
JumpJumpVPN: Fast & Secure
Cleaner Guard
Move to iOS
Norton360 Antivirus & Security
Proton VPN: Fast & Secure VPN
ProCleaner - Storage Cleaner
Google Translate
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app suffers from very low visibility (29/100) despite a solid quality score (78%) and decent rating (4.2). Immediate focus should be on boosting keyword rankings and chart presence to drive organic installs.
The app scores 78% on quality and holds a 4.2 rating from 250 users, indicating strong user satisfaction and a solid foundation for conversion once traffic improves.
Only 3 of the top‑10 target keywords rank (word to pdf #19, pdf converter #34, convert to pdf #42). High‑traffic terms like "excel to pdf" and "photo to pdf" are not ranked at all, limiting discoverability.
The app has 0% chart score (no placement in Global or Category charts), which dramatically reduces visibility in the Play Store’s algorithmic boost.
Keywords with traffic >80 (e.g., pdf creator, pdf maker, ebook converter) have difficulty scores in the 45‑62 range—achievable with better metadata and backlinking. Adding these terms to the title, short description, and in‑app copy can lift rankings.
Competitors rank for shared keywords but still miss "excel to pdf" and "photo to pdf". Adding dedicated conversion features (batch excel‑to‑pdf, high‑res photo conversion) and highlighting them in screenshots can capture their unmet demand.
The current description truncates after 500 characters and lacks keyword‑rich bullet points. Updating the long description with all primary keywords, adding a compelling feature‑graphic video, and testing new icon/screenshot sets can improve click‑through and conversion rates.
- 1Revise the app title to include a primary keyword (e.g., "PDF Converter – Word, Excel & JPG to PDF").
- 2Rewrite short and long descriptions to embed the top‑10 keywords, especially "excel to pdf", "photo to pdf", and "pdf creator".
- 3Create a new set of screenshots and a short video that highlight the newly added features (batch conversion, high‑quality photo‑to‑PDF).
- 4Launch an A/B test for the icon and feature‑graphic to improve CTR, then monitor install lift.
- 5Implement a backlink and citation building campaign (tech blogs, PDF‑related forums) to boost authority for high‑traffic keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2589 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
No significant issues found
Improve visibility
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PDF Converter - Word to PDF?
PDF Converter - Word to PDF has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 16, 2026.
On how many keywords does PDF Converter - Word to PDF rank?
PDF Converter - Word to PDF is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PDF Converter - Word to PDF?
Based on shared keyword rankings, the most frequent competitors of PDF Converter - Word to PDF are PDF Converter, PDF to Word, MobiOffice: Word, Sheets, PDF, Word to PDF. These apps appear next to PDF Converter - Word to PDF on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PDF Converter - Word to PDF in on the Google Play?
PDF Converter - Word to PDF is listed in the Tools category on the Google Play.
How can PDF Converter - Word to PDF improve its App Store Optimization?
Based on this audit, PDF Converter - Word to PDF should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PDF Converter - Word to PDF.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.