This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| frienzy | #1 | — |  |     | ||
| group travel planner | #4 |  |  | | ||
| group travel apps | #4 | | |  | ||
| group trip organizer | #5 |  |  | | ||
| travel organization tools | #5 | | | | ||
| itinerary builder | #6 |  |  | | ||
| travel itinerary app | #8 |  |  | | ||
| trip planning tools | #9 |  |  |  | ||
| travel planning apps | #9 | | | | ||
| travel expense splitterOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Polarsteps
Travel & Local
Roadtrippers - Trip Planner
Travel & Local
Stippl: The Travel Planner
Travel & Local
Rome2Rio: Trip Planner
Travel & Local
TripIt: Travel Planner
Travel & Local
Tripadvisor: Plan & Book Trips
Travel & Local
Wanderlog - Trip Planner App
Travel & Local
GetYourGuide: Travel & Tickets
Travel & Local
Trip Plans
Travel & Local
Pilot: Group Trip Planner
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Google Earth
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
U-Haul
American Airlines
Vrbo Vacation Rentals
Fly Delta
Southwest Airlines: Travel App
United Airlines
Hilton Honors: Book Hotels
Six Flags
Marriott Bonvoy: Book Hotels
Capital One Travel
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Frienzy has excellent keyword visibility (9/10 top‑10 rankings) but lacks any chart presence and is unranked in its category, limiting discoverability. The priority is to translate keyword strength into higher installs and chart rankings while addressing gaps like the unranked "travel expense splitter" keyword.
9 out of 10 target keywords rank in the top 10 (e.g., "frienzy" #1, "group travel planner" #4). This demonstrates strong relevance and should be leveraged to boost install volume.
Charts Score is 0% – the app does not appear in Global or Category top charts, which heavily impacts organic installs. Without chart momentum, keyword rankings alone won’t drive sustainable growth.
The high‑traffic keyword "travel expense splitter" (traffic 41) is not ranked, despite a modest difficulty of 35. Missing this term leaves a clear acquisition gap, especially against competitors that highlight expense splitting.
Keywords like "itinerary builder" (traffic 46, difficulty 29) and "travel organization tools" (traffic 45, difficulty 37) have low competition. Optimizing the title, short description, and feature list for these can capture additional impressions.
Competitors such as Polarsteps and Roadtrippers rank ahead while sharing only 2‑3 keywords. Adding dedicated in‑app screens or blog content around "travel expense splitting" and "group expense tracking" can differentiate Frienzy and win those keyword battles.
- 1Update app title and short description to include top‑ranked low‑difficulty keywords (e.g., "Group Travel Planner & Itinerary Builder").
- 2Create a dedicated feature section and ASO copy for "Travel Expense Splitter" to target that unranked keyword.
- 3Launch a localized ASO campaign in high‑traffic regions to drive install spikes and trigger chart placement.
- 4Run an A/B test on the app icon and screenshots emphasizing group collaboration and expense splitting to improve click‑through rates.
- 5Implement an in‑app prompt to increase review volume (aim for 1,000+ reviews) to sustain the 4.8 rating and improve quality signals.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1847 characters, providing good keyword density and information for users.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 7 keyword(s): travel itinerary app, trip planning tools, group trip organizer.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Frienzy: Group Travel Planner?
Frienzy: Group Travel Planner has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Frienzy: Group Travel Planner rank?
Frienzy: Group Travel Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Frienzy: Group Travel Planner?
Based on shared keyword rankings, the most frequent competitors of Frienzy: Group Travel Planner are Tripadvisor: Plan & Book Trips, Polarsteps, Roadtrippers - Trip Planner. These apps appear next to Frienzy: Group Travel Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Frienzy: Group Travel Planner in on the Google Play?
Frienzy: Group Travel Planner is listed in the Travel & Local category on the Google Play.
How can Frienzy: Group Travel Planner improve its App Store Optimization?
Based on this audit, Frienzy: Group Travel Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Frienzy: Group Travel Planner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.