This audit was generated on May 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| thetreeapp sa | #1 | — |  |     | ||
| south african trees | #1 | — |  |    | ||
| south africa tree guide | #1 | — | |  | ||
| tree species | #3 |  |  |   | ||
| tree app | #3 | |  |  | ||
| tree guide | #5 | |  | | ||
| tree recognition | #7 | | |   | ||
| tree identifier | #8 | |  |  | ||
| tree identification | #8 | | | | ||
| indigenous trees | #39 |  |  |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Tree Identifier : Treezy
Education
Plant Identifier: LeafSnap
Education
TreeID - Tree Identifier
Education
Lumber Boss: Idle Wood Inc
Game Casual
FamilySearch Tree
Books & Reference
Tree Identifier
Tools
eTrees of Southern Africa
Books & Reference
Wood Ai: Tree & Plant Scanner
Education
Tree Identifier - AI Scanner
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Books & Reference chart position
Merlin Bird ID by Cornell Lab
YouVersion Bible App + Audio
KJV Bible: Audio+Verse
Blessed - Bible Verse & Prayer
Audible: Audiobooks & Podcasts
Libby: Read Library Books
Bible For Women-Holy Bible KJV
Ember: Walk With God
Bible Offline-KJV Holy Bible
GoodNovel - Booktok, Stories
Daily Bible - Verse+Audio
Creed: Your Bible Chat Buddy
Amazon Kindle: Reading App
Hoopla: Your Library, Anywhere
Women's Bible
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
TheTreeApp SA ranks strongly for its core keywords (9/10 in top positions) giving a solid visibility foundation, but its overall quality score (25%) and lack of chart rankings indicate poor conversion and discoverability. Immediate focus should be on boosting store‑listing quality and user signals to translate keyword strength into downloads.
9 of the top 10 target keywords rank within the top 8 positions (e.g., "thetreeapp sa" #1, "south african trees" #1, "tree app" #3), delivering strong organic traffic potential (traffic scores up to 55). Maintain these rankings by preserving current keyword usage in the title and short description.
The app targets a specific South African market with 1,200 indigenous tree species, aligning well with niche keywords like "south africa tree guide" (rank 1) and "tree identifier" (rank 8). Leverage this niche authority in the description to reinforce relevance.
A quality score of 25% indicates issues such as missing screenshots, low‑resolution icon, and lack of user reviews. These factors hurt conversion and are likely why the app has no chart rankings despite good keyword positions.
The app currently has 0 reviews and no average rating, which dramatically reduces trust and install likelihood. Competitors like Tree Identifier : Treezy have active rating profiles, giving them an advantage.
Some relevant keywords rank poorly, e.g., "indigenous trees" at #39 and "tree recognition" at #7. Adding these terms to the short description, long description, and promotional text can push them into higher positions.
The app supports 11 South African languages, yet the Play Store listing appears only in English. Translating the title, short description, and key feature list into the supported languages can capture additional organic traffic and improve relevance scores.
- 1Redesign the app icon and add at least 5 high‑resolution screenshots (including a feature graphic) that showcase the tree identification UI and photo library.
- 2Implement an in‑app prompt after 3 uses to request a 5‑star rating, and create a simple email feedback loop to encourage reviews.
- 3Update the short and full description to include low‑ranking but high‑traffic keywords such as "indigenous trees" and "tree recognition" while maintaining readability.
- 4Localize the store listing (title, short description, feature graphics) into all 11 supported languages to capture regional search volume.
- 5Run an A/B test on the promotional text and feature list to identify the most compelling copy that drives higher click‑through rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2210 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): tree identification, south african trees, tree species.
Good visibility score
Score of 76/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of TheTreeApp SA: Tree Identifier?
TheTreeApp SA: Tree Identifier has a visibility score of 76 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 14, 2026.
On how many keywords does TheTreeApp SA: Tree Identifier rank?
TheTreeApp SA: Tree Identifier is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of TheTreeApp SA: Tree Identifier?
Based on shared keyword rankings, the most frequent competitors of TheTreeApp SA: Tree Identifier are FamilySearch Tree, Tree Identifier, Tree Identifier : Treezy. These apps appear next to TheTreeApp SA: Tree Identifier on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is TheTreeApp SA: Tree Identifier in on the Google Play?
TheTreeApp SA: Tree Identifier is listed in the Books & Reference category on the Google Play.
How can TheTreeApp SA: Tree Identifier improve its App Store Optimization?
Based on this audit, TheTreeApp SA: Tree Identifier should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to TheTreeApp SA: Tree Identifier.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.