This audit was generated on February 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mochistep | #1 | — |  |     | ||
| step counter | Not ranked | — | — |     | ||
| walking trackerOpportunity | Not ranked | — | — |    | ||
| pet step counterOpportunity | Not ranked | — | — |      | ||
| step counter with petOpportunity | Not ranked | — | — | | ||
| walking habitOpportunity | Not ranked | — | — |     | ||
| step counter apple watchOpportunity | Not ranked | — | — |  | ||
| step counter apple healthOpportunity | Not ranked | — | — |   | ||
| walking motivationOpportunity | Not ranked | — | — |     | ||
| step counter gamificationOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Tractive GPS for Dogs and Cats
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure-Monitor Tracker
Cal AI - Calorie Tracker
Yuka - Food & Cosmetic Scanner
MyFitnessPal: Calorie Counter
Flo Cycle & Period Tracker
Strava: Run, Bike, Walk
Tolan: Alien Best Friend
Oura
Impulse - Brain Training
Finch: Self-Care Pet
Motivation - Daily quotes
BetterMe: Health Coaching
Aetna Health
ClassPass: Fitness, Spa, Salon
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MochiStep has a strong brand keyword ranking (rank 1 for "mochistep"), but overall visibility is very low (15/100) due to limited keyword coverage, no category rank, and zero user reviews. Immediate focus should be on expanding and optimizing keywords and boosting social proof to improve discoverability.
The app’s unique brand term "mochistep" ranks #1 with traffic 53 and low difficulty (36), giving a solid foundation for ASO. Leverage this by keeping the brand name in the title and subtitle while expanding surrounding keyword relevance.
Only 1 out of 10 analyzed keywords is ranked, resulting in a 17% keyword score. High‑traffic terms like "step counter" (traffic 81) and "walking tracker" (traffic 78) are not ranked despite moderate difficulty (48‑75). This severely caps organic discoverability.
The app has a 0.0 rating with zero reviews, which hurts conversion and the Quality Score (50%). Lack of social proof reduces click‑through rates from search results and charts.
Keywords such as "pet step counter" (traffic 46, difficulty 44), "step counter apple watch" (traffic 48, difficulty 38) and "walking habit" (traffic 49, difficulty 38) have decent search volume and manageable difficulty. Adding them to the keyword field and sprinkling them in the subtitle/description can lift rankings.
The app is not ranked in the Health & Fitness category, which limits exposure in category charts. Improving conversion (via better screenshots, app preview, and localized assets) and increasing install volume will help achieve a category rank and unlock chart placement.
Implement in‑app prompts after a successful walking streak (e.g., 5 days) to request a 5‑star review. Positive reviews will raise the Quality Score and improve the app’s ranking algorithm.
- 1Update the subtitle and description to include top unranked keywords: "step counter", "walking tracker", "pet step counter", "step counter apple watch".
- 2Replace the current keyword list with 5‑7 medium‑difficulty, high‑traffic terms (e.g., pet step counter, walking habit, step counter apple health, walking motivation, step counter gamification).
- 3Add an in‑app review prompt after users complete a 5‑day walking streak and incentivize reviews with a small reward (e.g., exclusive pet accessory).
- 4Refresh screenshots and the app preview to showcase the pet companion, Apple Watch integration, and progress milestones to improve conversion rates.
- 5Localize the app metadata and screenshots for top English‑speaking markets (US, UK, Canada, Australia) and run A/B tests on subtitle variations to identify the highest CTR.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1907 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MochiStep: Step Tracker & Pet?
MochiStep: Step Tracker & Pet has a visibility score of 15 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 12, 2026.
On how many keywords does MochiStep: Step Tracker & Pet rank?
MochiStep: Step Tracker & Pet is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MochiStep: Step Tracker & Pet?
Based on shared keyword rankings, the most frequent competitors of MochiStep: Step Tracker & Pet are Tractive GPS for Dogs and Cats. These apps appear next to MochiStep: Step Tracker & Pet on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MochiStep: Step Tracker & Pet in on the Apple App Store?
MochiStep: Step Tracker & Pet is listed in the Health & Fitness category on the Apple App Store.
How can MochiStep: Step Tracker & Pet improve its App Store Optimization?
Based on this audit, MochiStep: Step Tracker & Pet should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MochiStep: Step Tracker & Pet.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.