This audit was generated on February 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bill-ie | #1 | — |  |     | ||
| bill pay assistantOpportunity | #88 |  |  |     | ||
| bill reminderOpportunity | Not ranked | — | — |   | ||
| bill trackerOpportunity | Not ranked | — | — |  | ||
| payday plannerOpportunity | Not ranked | — | — |      | ||
| bill organizerOpportunity | Not ranked | — | — |   | ||
| rent reminderOpportunity | Not ranked | — | — |     | ||
| utility bill reminderOpportunity | Not ranked | — | — |    | ||
| recurring billsOpportunity | Not ranked | — | — |   | ||
| avoid late feesOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
allpay
Finance
Bills Manager
Finance
PayMaster - The Super App
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
TurboTax: File Your Tax Return
Kalshi: Trade the Big Game
PayPal - Pay, Send, Save
Cash App
Capital One Mobile
Venmo
Chime – Mobile Banking
Progressive
Chase Mobile®: Bank & Invest
IRS2Go
Wells Fargo Mobile®
Fidelity Investments
Intuit Credit Karma
OnePay – Mobile Banking
Rocket Money - Bills & Budgets
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Bill-ie has a perfect quality score and ranks #1 for its exact‑match brand keyword, but its overall visibility is very low with a 21/100 ASO score. The main priority is to broaden keyword coverage and improve metadata to capture high‑traffic search terms.
The app achieved a 100% quality score, indicating strong stability, performance, and compliance. Leverage this by highlighting the app’s reliability in promotional assets to boost conversion rates.
Only 2 out of 10 target keywords rank (bill‑ie at #1 and bill pay assistant at #88). Major traffic drivers like "bill reminder" (traffic 61) and "bill tracker" (traffic 60) are not ranked, hurting discoverability.
The app has no presence in global or category charts, resulting in a 0% charts score. Without chart rankings, organic exposure and credibility are limited.
Bill‑ie is not ranked in the Finance category, meaning users browsing the category cannot find it. Category ranking is essential for niche discoverability.
Add high‑traffic, moderate‑difficulty keywords such as "bill reminder" (traffic 61, difficulty 49), "bill tracker" (60, 46), "payday planner" (58, 37), and "rent reminder" (56, 42) to the keyword field, title, or subtitle to capture additional search volume.
Competitors like Bills Manager and allpay share only one keyword each, indicating untapped keyword space. Identify and target those exclusive terms to outrank them in search.
- 1Revise the app title and subtitle to incorporate top unranked keywords (e.g., "Bill Reminder & Pay Planner").
- 2Update the keyword field with high‑traffic terms: bill reminder, bill tracker, payday planner, rent reminder, utility bill reminder.
- 3Rewrite the description to naturally embed these keywords and clearly differentiate the "bill pay assistant" feature.
- 4Add compelling screenshots and a short video showcasing the assistant's prioritization logic to improve conversion and chart eligibility.
- 5Implement an in‑app prompt encouraging users to leave 5‑star reviews to build social proof and boost ranking.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1906 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Bill-ie?
Bill-ie has a visibility score of 21 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 12, 2026.
On how many keywords does Bill-ie rank?
Bill-ie is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Bill-ie?
Based on shared keyword rankings, the most frequent competitors of Bill-ie are Bills Manager, allpay, PayMaster - The Super App. These apps appear next to Bill-ie on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Bill-ie in on the Apple App Store?
Bill-ie is listed in the Finance category on the Apple App Store.
How can Bill-ie improve its App Store Optimization?
Based on this audit, Bill-ie should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Bill-ie.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.