PDF Marmot - Scan & Sign Docs

The app ranks #2 for the exact‑match brand keyword "pdf marmot" with 61 monthly searches and a moderate difficulty of 46, indicating strong brand awareness. Leverage this by keeping the brand term prominent in the title and subtitle.

All primary functional keywords (e.g., "pdf scanner", "scan documents", "document scanner") have zero rankings despite combined traffic > 400 searches and difficulty ranging from 49‑83. This is the biggest driver of the low visibility score.

The app currently has 0 reviews and a 0.0 rating, which hurts conversion and App Store ranking algorithms. New users have no social proof to rely on.

Add high‑traffic, medium‑difficulty terms such as "pdf scanner", "document scanner", "merge pdf", and "sign pdf" to the subtitle and 100‑character keyword field. This can capture up to ~350 additional monthly searches.

Current description is cut off and lacks visual emphasis on the mascot. Updated screenshots and a short video highlighting scanning, signing, and merging, with Marvin the Marmot, can improve click‑through rates and conversion.

The app is not charting in the Productivity category. After keyword and asset improvements, target the "Document Scanning" sub‑category to appear in the top 50, boosting organic visibility.