How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sowl | #1 | — | ||||
| psychological tests | #23 | |||||
| personality test | #35 | |||||
| mbti test | #65 | |||||
| iq test | Not ranked | — | — | |||
| adhd test | Not ranked | — | — | |||
| anxiety test | Not ranked | — | — | |||
| career aptitude test | Not ranked | — | — | |||
| brain test | Not ranked | — | — | |||
| cognitive functions | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Education
Entertainment
Photography
Lifestyle
Education
Education
Occurrence count shows how many keywords each competitor appears on
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
KashKick: Get paid to have fun
DailyGift: Earn Reward
Ring - Always Home
Playful Rewards: Play & Earn
Lemon8 - Lifestyle Community
myPurina – Pet Rewards App
Amazon Alexa
Nextdoor: Neighborhood Network
Google Home
Rewarded Play: Earn Gift Cards
LG ThinQ
Cash Giraffe: Games & Rewards
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
sOwl has a strong quality score and dominates its brand keyword, but suffers from poor keyword coverage and zero chart visibility, limiting its discoverability in a competitive lifestyle niche.
The app scores 90% on quality, indicating solid performance, stability, and user experience, which supports higher conversion once users land on the store page.
Only 4 out of the 10 analyzed keywords rank (32% keyword score). High‑traffic terms like "iq test" (traffic 77) and "anxiety test" (traffic 62) are not ranked at all, causing a massive missed opportunity.
Charts Score is 0% – the app does not appear in global or category charts, and it is not ranked within the Lifestyle category, which further reduces organic discoverability.
Keywords such as "mbti test" (rank 65, traffic 52, difficulty 39) and "cognitive functions" (traffic 49, difficulty 30, not ranked) have moderate difficulty and decent search volume. Optimizing for them can quickly lift rankings.
Competitors like TestHub only share 2 keywords. sOwl can capture untapped terms (e.g., "career aptitude test", "brain test") where rivals are weak, boosting market share.
Actionable recommendations to improve your visibility
Your description is 3805 characters, providing good keyword density and information for users.
Your 4.6 star rating builds user trust and improves conversion rates.
No significant issues found
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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