This audit was generated on May 2, 2026
The data may no longer be up to date.
This audit was generated on May 2, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sowl | #1 | — |  |     | ||
| psychological tests | #23 |  |  |      | ||
| personality test | #35 | |  |     | ||
| mbti testOpportunity | #65 |  |  |    | ||
| iq test | Not ranked | — | — |      | ||
| adhd testOpportunity | Not ranked | — | — |      | ||
| anxiety testOpportunity | Not ranked | — | — |      | ||
| career aptitude testOpportunity | Not ranked | — | — |      | ||
| brain test | Not ranked | — | — |      | ||
| cognitive functionsOpportunity | Not ranked | — | — |    |
Apps positioned directly before or after yours on keywords
Education
Entertainment
Photography
Lifestyle
Education
Education
Occurrence count shows how many keywords each competitor appears on
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
KashKick: Get paid to have fun
DailyGift: Earn Reward
Ring - Always Home
Playful Rewards: Play & Earn
Lemon8 - Lifestyle Community
myPurina – Pet Rewards App
Amazon Alexa
Nextdoor: Neighborhood Network
Google Home
Rewarded Play: Earn Gift Cards
LG ThinQ
Cash Giraffe: Games & Rewards
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
sOwl has a strong quality score and dominates its brand keyword, but suffers from poor keyword coverage and zero chart visibility, limiting its discoverability in a competitive lifestyle niche.
The app scores 90% on quality, indicating solid performance, stability, and user experience, which supports higher conversion once users land on the store page.
Only 4 out of the 10 analyzed keywords rank (32% keyword score). High‑traffic terms like "iq test" (traffic 77) and "anxiety test" (traffic 62) are not ranked at all, causing a massive missed opportunity.
Charts Score is 0% – the app does not appear in global or category charts, and it is not ranked within the Lifestyle category, which further reduces organic discoverability.
Keywords such as "mbti test" (rank 65, traffic 52, difficulty 39) and "cognitive functions" (traffic 49, difficulty 30, not ranked) have moderate difficulty and decent search volume. Optimizing for them can quickly lift rankings.
Competitors like TestHub only share 2 keywords. sOwl can capture untapped terms (e.g., "career aptitude test", "brain test") where rivals are weak, boosting market share.
Actionable recommendations to improve your visibility
Your description is 3805 characters, providing good keyword density and information for users.
Your 4.6 star rating builds user trust and improves conversion rates.
No significant issues found
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
sOwl - Personality Test App has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 2, 2026.
sOwl - Personality Test App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of sOwl - Personality Test App are TestHub: IQ, Mind, Personality, SNOW - AI Profile, GigiAi : Personality Test Ai. These apps appear next to sOwl - Personality Test App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
sOwl - Personality Test App is listed in the Lifestyle category on the Google Play.
Based on this audit, sOwl - Personality Test App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to sOwl - Personality Test App.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US