sOwl - Personality Test App

The app scores 90% on quality, indicating solid performance, stability, and user experience, which supports higher conversion once users land on the store page.

Only 4 out of the 10 analyzed keywords rank (32% keyword score). High‑traffic terms like "iq test" (traffic 77) and "anxiety test" (traffic 62) are not ranked at all, causing a massive missed opportunity.

Charts Score is 0% – the app does not appear in global or category charts, and it is not ranked within the Lifestyle category, which further reduces organic discoverability.

Keywords such as "mbti test" (rank 65, traffic 52, difficulty 39) and "cognitive functions" (traffic 49, difficulty 30, not ranked) have moderate difficulty and decent search volume. Optimizing for them can quickly lift rankings.

Competitors like TestHub only share 2 keywords. sOwl can capture untapped terms (e.g., "career aptitude test", "brain test") where rivals are weak, boosting market share.