This audit was generated on May 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sowl | #1 | — |  |     | ||
| psychological tests | #23 |  |  |      | ||
| personality test | #35 | |  |     | ||
| mbti testOpportunity | #65 |  |  |    | ||
| iq test | Not ranked | — | — |      | ||
| adhd testOpportunity | Not ranked | — | — |      | ||
| anxiety testOpportunity | Not ranked | — | — |      | ||
| career aptitude testOpportunity | Not ranked | — | — |      | ||
| brain test | Not ranked | — | — |      | ||
| cognitive functionsOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TestHub: IQ, Mind, Personality
Education
Truetest: BFF Friendship Game
Entertainment
SNOW - AI Profile
Photography
GigiAi : Personality Test Ai
Lifestyle
Big 5 Personality Test
Education
Psychology Master
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
KashKick: Get paid to have fun
DailyGift: Earn Reward
Ring - Always Home
Playful Rewards: Play & Earn
Lemon8 - Lifestyle Community
myPurina – Pet Rewards App
Amazon Alexa
Nextdoor: Neighborhood Network
Google Home
Rewarded Play: Earn Gift Cards
LG ThinQ
Cash Giraffe: Games & Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
sOwl has a strong quality score and dominates its brand keyword, but suffers from poor keyword coverage and zero chart visibility, limiting its discoverability in a competitive lifestyle niche.
The app scores 90% on quality, indicating solid performance, stability, and user experience, which supports higher conversion once users land on the store page.
Only 4 out of the 10 analyzed keywords rank (32% keyword score). High‑traffic terms like "iq test" (traffic 77) and "anxiety test" (traffic 62) are not ranked at all, causing a massive missed opportunity.
Charts Score is 0% – the app does not appear in global or category charts, and it is not ranked within the Lifestyle category, which further reduces organic discoverability.
Keywords such as "mbti test" (rank 65, traffic 52, difficulty 39) and "cognitive functions" (traffic 49, difficulty 30, not ranked) have moderate difficulty and decent search volume. Optimizing for them can quickly lift rankings.
Competitors like TestHub only share 2 keywords. sOwl can capture untapped terms (e.g., "career aptitude test", "brain test") where rivals are weak, boosting market share.
- 1Rewrite the app title and short description to include top‑ranking brand keyword "sowl" plus high‑traffic terms like "personality test" and "mbti test".
- 2Expand the long description with naturally integrated missing keywords (iq test, adhd test, anxiety test, career aptitude test, brain test, cognitive functions).
- 3Add a dedicated keyword field for "iq test" and "anxiety test" and prioritize them in the localized metadata for high‑traffic regions.
- 4Refresh visual assets (icon, feature graphic, screenshots) with clear calls‑to‑action and keyword‑rich captions to improve click‑through rate and support chart ranking.
- 5Launch a small install‑campaign targeting users searching for "iq test" and "mbti test" to boost download volume, which will help improve chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3805 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
No significant issues found
Improve visibility
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of sOwl - Personality Test App?
sOwl - Personality Test App has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 2, 2026.
On how many keywords does sOwl - Personality Test App rank?
sOwl - Personality Test App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of sOwl - Personality Test App?
Based on shared keyword rankings, the most frequent competitors of sOwl - Personality Test App are TestHub: IQ, Mind, Personality, SNOW - AI Profile, GigiAi : Personality Test Ai. These apps appear next to sOwl - Personality Test App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is sOwl - Personality Test App in on the Google Play?
sOwl - Personality Test App is listed in the Lifestyle category on the Google Play.
How can sOwl - Personality Test App improve its App Store Optimization?
Based on this audit, sOwl - Personality Test App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to sOwl - Personality Test App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.