This audit was generated on April 19, 2026
The data may no longer be up to date.
This audit was generated on April 19, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| willow | #6 |  |  |     | ||
| houseplant care | #40 |  |  |      | ||
| plant tracker | #43 |  |  |    | ||
| plant identification | Not ranked | — | — |      | ||
| plant sensors | Not ranked | — | — |    | ||
| indoor gardening | Not ranked | — | — |      | ||
| plant doctor | Not ranked | — | — |    | ||
| gardening tips | Not ranked | — | — |  | ||
| urban jungle | Not ranked | — | — |      | ||
| plant care guide | Not ranked | — | — | |
Apps positioned directly before or after yours on keywords
Personalization
Lifestyle
Tools
Finance
Education
Education
Occurrence count shows how many keywords each competitor appears on
House & Home chart position
Zillow: Homes for Sale & Rent
Realtor.com Real Estate & Rent
Rent. Apartments & Homes
Homes.com Real Estate & Rent
Thumbtack: Hire Service Pros
Redfin: Buy, Sell & Rent Homes
Online Portal by AppFolio
Surveillance Camera: Visory
Planner 5D: AI Home Design
Apartment List: Rent app
AI Remodel - Interior Design
Roku Smart Home
Vivint
Apartments.com Rental Search
ecobee
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Willow has a modest quality score (63%) and ranks well for its brand name, but suffers from low overall visibility (23/100) due to poor keyword coverage, low rating, and no chart presence. The main priority is to broaden and optimize keyword targeting while boosting user sentiment.
The app's own name "willow" ranks #6 with 45 traffic, showing strong brand recognition. Leverage this by keeping the brand term in the title and using it in the short description to maintain momentum.
Only 3 of the top 10 target keywords are ranked (26% keyword score). High‑traffic terms like "plant identification" (traffic 72) and "indoor gardening" (traffic 59) are not ranked, limiting discoverability.
A 3.3‑star rating from just 178 reviews drags the Quality Score and conversion rate. Negative sentiment likely reduces click‑through and installs.
Keywords such as "indoor gardening" (difficulty 29) and "gardening tips" (difficulty 25) have decent traffic but are unranked. Adding them to title, short description, and backend can yield quick wins.
Competitors like "PlantaYo: Plant Care Identifier" rank higher for shared terms. Analyze their metadata (e.g., use of "identify" and "care guide") and incorporate similar high‑performing phrases without keyword stuffing.
The app has no presence in global or category charts, which hurts visibility. Driving a surge in installs (e.g., via a targeted ad or promo) can push it into the top 200, unlocking organic lift.
Actionable recommendations to improve your visibility
Your description is 2590 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Willow has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 19, 2026.
Willow is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Willow are Willow Motion - GIF Watch Face, Willow Wealth, PlantaYo:Plant Care Identifier. These apps appear next to Willow on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Willow is listed in the House & Home category on the Google Play.
Based on this audit, Willow should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Willow.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US