This audit was generated on April 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| willow | #6 |  |  |     | ||
| houseplant care | #40 |  |  |      | ||
| plant tracker | #43 |  |  |    | ||
| plant identificationOpportunity | Not ranked | — | — |      | ||
| plant sensorsOpportunity | Not ranked | — | — |    | ||
| indoor gardeningOpportunity | Not ranked | — | — |      | ||
| plant doctorOpportunity | Not ranked | — | — |    | ||
| gardening tipsOpportunity | Not ranked | — | — |  | ||
| urban jungleOpportunity | Not ranked | — | — |      | ||
| plant care guideOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Willow Motion - GIF Watch Face
Personalization
PlantaYo:Plant Care Identifier
Lifestyle
Plant Care: Watering
Tools
Willow Wealth
Finance
Plant Care: Identify Plants
Education
Plant Identifier & Plant Care
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
House & Home chart position
Zillow: Homes for Sale & Rent
Realtor.com Real Estate & Rent
Rent. Apartments & Homes
Homes.com Real Estate & Rent
Thumbtack: Hire Service Pros
Redfin: Buy, Sell & Rent Homes
Online Portal by AppFolio
Surveillance Camera: Visory
Planner 5D: AI Home Design
Apartment List: Rent app
AI Remodel - Interior Design
Roku Smart Home
Vivint
Apartments.com Rental Search
ecobee
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Willow has a modest quality score (63%) and ranks well for its brand name, but suffers from low overall visibility (23/100) due to poor keyword coverage, low rating, and no chart presence. The main priority is to broaden and optimize keyword targeting while boosting user sentiment.
The app's own name "willow" ranks #6 with 45 traffic, showing strong brand recognition. Leverage this by keeping the brand term in the title and using it in the short description to maintain momentum.
Only 3 of the top 10 target keywords are ranked (26% keyword score). High‑traffic terms like "plant identification" (traffic 72) and "indoor gardening" (traffic 59) are not ranked, limiting discoverability.
A 3.3‑star rating from just 178 reviews drags the Quality Score and conversion rate. Negative sentiment likely reduces click‑through and installs.
Keywords such as "indoor gardening" (difficulty 29) and "gardening tips" (difficulty 25) have decent traffic but are unranked. Adding them to title, short description, and backend can yield quick wins.
Competitors like "PlantaYo: Plant Care Identifier" rank higher for shared terms. Analyze their metadata (e.g., use of "identify" and "care guide") and incorporate similar high‑performing phrases without keyword stuffing.
The app has no presence in global or category charts, which hurts visibility. Driving a surge in installs (e.g., via a targeted ad or promo) can push it into the top 200, unlocking organic lift.
- 1Rewrite title and short description to include high‑traffic, low‑difficulty keywords (e.g., "Indoor Gardening", "Plant Identification").
- 2Add missing high‑traffic keywords to the backend (max 100) and prioritize those with difficulty <35.
- 3Launch an in‑app review prompt and a 5‑star incentive campaign to raise rating to ≥4.0 and increase review count.
- 4Update screenshots and feature graphic to showcase the plant ID feature and care guides, using localized copy for key markets.
- 5Run a short‑term install campaign (Google UAC or Facebook) targeting plant‑enthusiast audiences to boost daily installs and trigger chart entry.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2590 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Willow?
Willow has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 19, 2026.
On how many keywords does Willow rank?
Willow is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Willow?
Based on shared keyword rankings, the most frequent competitors of Willow are Willow Motion - GIF Watch Face, Willow Wealth, PlantaYo:Plant Care Identifier. These apps appear next to Willow on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Willow in on the Google Play?
Willow is listed in the House & Home category on the Google Play.
How can Willow improve its App Store Optimization?
Based on this audit, Willow should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Willow.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.