How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cash book | #6 | |||||
| expense tracker | Not ranked | — | — | |||
| personal finance | Not ranked | — | — | |||
| budget planner | Not ranked | — | — | |||
| money manager | Not ranked | — | — | |||
| cash flow | Not ranked | — | — | |||
| expense manager | Not ranked | — | — | |||
| income tracker | Not ranked | — | — | |||
| financial tracker | Not ranked | — | — | |||
| budgeting app | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime – Mobile Banking
Rocket Mortgage
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Progressive
Capital One Mobile
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Intuit Credit Karma
Kalshi: Trade News & Sports
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app boasts a strong Quality Score (90%) but suffers from very low visibility due to poor keyword rankings (13% score) and no chart presence. Immediate focus should be on keyword optimization and metadata refresh to capture high‑traffic, low‑difficulty terms.
The app's Quality Score is 90%, indicating good performance, stability, and user experience, which provides a solid foundation for ranking improvements.
Only 1 of the top 10 target keywords (cash book) ranks (position 6). All other high‑traffic keywords like "expense tracker", "personal finance", and "budget planner" are not ranked, dragging the Keywords Score down to 13%.
The app is absent from both Global and Category charts, meaning it is not generating enough installs or visibility to break into the top rankings.
Keywords such as "income tracker" (traffic 71, difficulty 31) and "personal finance" (traffic 71, difficulty 36) have high search volume and relatively low competition. Ranking for these can quickly boost discoverability.
The competitor "Cash book" only shares one keyword. By expanding the keyword set and adding unique terms (e.g., "budget planner", "money manager"), the app can capture searches the competitor is missing.
The current description lacks many high‑traffic keywords. Integrating them naturally into the title, short description, and feature list can improve relevance scores without sacrificing readability.
Actionable recommendations to improve your visibility
Your description is 1813 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your 4.7 star rating builds user trust and improves conversion rates.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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