This audit was generated on March 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cash book | #6 |  |  |     | ||
| expense tracker | Not ranked | — | — |      | ||
| personal financeOpportunity | Not ranked | — | — |     | ||
| budget plannerOpportunity | Not ranked | — | — |   | ||
| money manager | Not ranked | — | — |    | ||
| cash flow | Not ranked | — | — |     | ||
| expense manager | Not ranked | — | — |   | ||
| income trackerOpportunity | Not ranked | — | — |   | ||
| financial trackerOpportunity | Not ranked | — | — | | ||
| budgeting appOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Cash book
Finance
Offline Cash Book
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime – Mobile Banking
Rocket Mortgage
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Progressive
Capital One Mobile
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Intuit Credit Karma
Kalshi: Trade News & Sports
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app boasts a strong Quality Score (90%) but suffers from very low visibility due to poor keyword rankings (13% score) and no chart presence. Immediate focus should be on keyword optimization and metadata refresh to capture high‑traffic, low‑difficulty terms.
The app's Quality Score is 90%, indicating good performance, stability, and user experience, which provides a solid foundation for ranking improvements.
Only 1 of the top 10 target keywords (cash book) ranks (position 6). All other high‑traffic keywords like "expense tracker", "personal finance", and "budget planner" are not ranked, dragging the Keywords Score down to 13%.
The app is absent from both Global and Category charts, meaning it is not generating enough installs or visibility to break into the top rankings.
Keywords such as "income tracker" (traffic 71, difficulty 31) and "personal finance" (traffic 71, difficulty 36) have high search volume and relatively low competition. Ranking for these can quickly boost discoverability.
The competitor "Cash book" only shares one keyword. By expanding the keyword set and adding unique terms (e.g., "budget planner", "money manager"), the app can capture searches the competitor is missing.
The current description lacks many high‑traffic keywords. Integrating them naturally into the title, short description, and feature list can improve relevance scores without sacrificing readability.
- 1Revise app title to include primary keyword: e.g., "Cash Book: Expense Tracker & Budget Planner".
- 2Add top 5 unranked high‑traffic keywords (income tracker, personal finance, budget planner, money manager, expense manager) to short description and early paragraphs of the full description.
- 3Create a new feature graphic and screenshots that highlight budgeting and income tracking, embedding keyword overlays for visual SEO.
- 4Run a targeted ASO A/B test on metadata (title, short description) to measure impact on install volume and rankings.
- 5Implement a review‑generation campaign to increase the number of 5‑star reviews, boosting credibility and ranking potential.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1813 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Cash Book : Expense Tracker?
Cash Book : Expense Tracker has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 3, 2026.
On how many keywords does Cash Book : Expense Tracker rank?
Cash Book : Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Cash Book : Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of Cash Book : Expense Tracker are Cash book, Offline Cash Book. These apps appear next to Cash Book : Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Cash Book : Expense Tracker in on the Google Play?
Cash Book : Expense Tracker is listed in the Finance category on the Google Play.
How can Cash Book : Expense Tracker improve its App Store Optimization?
Based on this audit, Cash Book : Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Cash Book : Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.