This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| funlab | #1 | — |  |     | ||
| stem games | #2 |  |  |   | ||
| science games | #3 |  |  |  | ||
| science experiments | #4 |  |  |  | ||
| stem learning | #7 |  |  |   | ||
| homeschool activities | #48 |  |  |      | ||
| creative craftsOpportunity | #71 |  |  |      | ||
| kids learningOpportunity | Not ranked | — | — |     | ||
| family bondingOpportunity | Not ranked | — | — |      | ||
| kids educationOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
STEM Buddies: Science for Kids
Education
MEL Science: a science lab app
Education
Tedooo
Business
CoComelon: Learn ABCs and 123s
Game Educational
Science Quiz
Game Trivia
Mini Games: Calm & Relax
Game Puzzle
MEL STEM: Science for Kids
Game Educational
Science Experiments - Dencity
Education
DIY - Fun Activities & Crafts
Education
Prodigy Math: Kids Game
Game Educational
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
Learn English, Spanish: Learna
PictureThis - Plant Identifier
Duolingo: Language Lessons
ABCmouse: Kids Learning Games
Buddy.ai: Kids Learning Games
PBS KIDS Video
Plant App - Plant Identifier
Lingokids: Games & Shows
Elevate - Brain Training Games
Babbel - Learn Languages
Simply Draw: Learn to Draw
Remind: School Communication
Minecraft Education
ParentSquare
ClassDojo
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
FunLab ranks #1 for its brand and holds strong positions for core STEM terms, but lacks chart visibility and misses several high‑traffic keywords, keeping its overall visibility at 79/100.
The app ranks #1 for "funlab" and #2‑#4 for "stem games", "science games", and "science experiments" with traffic scores of 42‑66 and moderate difficulty (30‑43). Maintain these rankings by preserving current metadata and encouraging organic installs.
Charts Score is 0%; the app is not appearing in any global or category charts, which limits discoverability for casual browsers. This is a direct cause of the overall visibility score staying below 80.
"kids learning" (traffic 51), "kids education" (traffic 53) and "family bonding" (traffic 41) are not ranked despite moderate difficulty (40‑56). Missing these terms costs potential organic traffic.
"creative crafts" (rank 71, traffic 46) and "homeschool activities" (rank 48, traffic 35) have attainable difficulty (32‑35). Optimizing title, short description and feature graphic with these terms can push them into the top 30.
Quality Score is 78%; improving screenshots, adding a localized promo video, and expanding language support can raise the score, which positively influences conversion and chart eligibility.
- 1Revise short and long descriptions to naturally embed "kids learning", "kids education" and "family bonding" while preserving readability.
- 2Add a subtitle or tagline (e.g., "STEM Games, Creative Crafts & Family Bonding") that includes the missing high‑traffic keywords.
- 3Create new high‑resolution screenshots and a 15‑second promo video showcasing crafts and homeschool activities to boost Quality Score.
- 4Launch a short‑term review acquisition campaign to push the rating above 4.5 and increase install velocity for chart placement.
- 5Run an A/B test on the app icon and feature graphic focusing on vibrant STEM imagery to improve click‑through rates and chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2750 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): science experiments, science games, stem learning.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of FunLab: STEM Games For Kids?
FunLab: STEM Games For Kids has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does FunLab: STEM Games For Kids rank?
FunLab: STEM Games For Kids is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of FunLab: STEM Games For Kids?
Based on shared keyword rankings, the most frequent competitors of FunLab: STEM Games For Kids are Mini Games: Calm & Relax, STEM Buddies: Science for Kids, MEL STEM: Science for Kids. These apps appear next to FunLab: STEM Games For Kids on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is FunLab: STEM Games For Kids in on the Google Play?
FunLab: STEM Games For Kids is listed in the Education category on the Google Play.
How can FunLab: STEM Games For Kids improve its App Store Optimization?
Based on this audit, FunLab: STEM Games For Kids should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to FunLab: STEM Games For Kids.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.