This audit was generated on February 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| vokab | #2 |  |  |    | ||
| vocabulary buildingOpportunity | #58 |  |  |      | ||
| vocabulary builderOpportunity | Not ranked | — | — |  | ||
| word learningOpportunity | Not ranked | — | — | | ||
| language learning | Not ranked | — | — |      | ||
| vocabulary appOpportunity | Not ranked | — | — |  | ||
| learn new wordsOpportunity | Not ranked | — | — | | ||
| english vocabularyOpportunity | Not ranked | — | — |  | ||
| word listsOpportunity | Not ranked | — | — |     | ||
| vocabulary expansionOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
vokab.org
Education
Vocabulary - Explore New Words
Education
Vokab: Language Learning App
Education
Bunpo: Learn Japanese
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
Duolingo - Language Lessons
Gauth: AI Study Companion
Speak & Learn English: Learna
Speak: Language Learning
Google Classroom
Toca Boca World
Canvas by Instructure
Quizlet: More than Flashcards
Vocabulary - Learn words daily
ParentSquare
Deepstash: Smarter Every Day!
Nibble: Your Bite of Knowledge
Zutobi: Permit & Driving Prep
Imprint: Visual Micro Learning
ClassDojo
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Vokab’s ASO performance is very low (visibility 17/100) with only 2 of 10 target keywords ranking and no category or chart presence. Immediate focus should be on expanding and optimizing keyword coverage while improving app store assets and ratings.
The exact‑match brand keyword "vokab" ranks #2 with modest traffic (29) and low difficulty (28), indicating strong brand recognition. Leverage this by keeping the brand name prominent in the title and subtitle.
Only 2 of 10 analyzed keywords are ranked; high‑traffic terms like "vocabulary app" (traffic 69, diff 38) and "language learning" (traffic 78, diff 86) are not appearing. This limits discoverability for core user intents.
The app has a 0.0 rating with no reviews, causing a low quality score (50%). Lack of social proof discourages installs and hurts algorithmic ranking.
iOS allows up to 30 characters in the title and 30 in the subtitle. Adding high‑traffic keywords such as "Vocabulary Builder" or "Word Learning" can capture additional search volume without sacrificing brand identity.
No chart or screenshot data is reported, suggesting the current assets are not driving rankings. Adding localized screenshots with clear captions that showcase sync, audio examples, and progress tracking can boost the quality score and conversion rate.
Competitors rank for keywords like "vocabulary app" and "language learning". Conduct a gap analysis, then add those terms to the 100‑character keyword field and sprinkle them naturally in the description to challenge their positions.
- 1Revise the keyword list: include "vocabulary app", "language learning", "word learning", "learn new words", and "english vocabulary" while keeping difficulty under 50 where possible.
- 2Update the app title to "Vokab – Vocabulary Builder" and subtitle to "Learn New Words Fast" to embed primary keywords.
- 3Rewrite the first 3 lines of the description to feature top keywords and a clear value proposition, then repeat secondary keywords naturally throughout.
- 4Create 5 high‑resolution screenshots (iPhone, iPad, Apple Watch) with overlay text highlighting sync, native audio, and example sentences; add a 15‑second preview video.
- 5Launch an in‑app prompt and email campaign to solicit 5‑star reviews from active users, aiming for at least 30 reviews within the next 30 days.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Vokab - Build Your Vocabulary?
Vokab - Build Your Vocabulary has a visibility score of 17 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 14, 2026.
On how many keywords does Vokab - Build Your Vocabulary rank?
Vokab - Build Your Vocabulary is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Vokab - Build Your Vocabulary?
Based on shared keyword rankings, the most frequent competitors of Vokab - Build Your Vocabulary are vokab.org, Vokab: Language Learning App, Vocabulary - Explore New Words. These apps appear next to Vokab - Build Your Vocabulary on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Vokab - Build Your Vocabulary in on the Apple App Store?
Vokab - Build Your Vocabulary is listed in the Education category on the Apple App Store.
How can Vokab - Build Your Vocabulary improve its App Store Optimization?
Based on this audit, Vokab - Build Your Vocabulary should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Vokab - Build Your Vocabulary.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.