This audit was generated on April 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bordertraffic | #1 | — |  |     | ||
| san ysidro crossing | #1 | — |  |   | ||
| tijuana border crossing | #1 | — | | | ||
| otay mesa traffic | #1 | — | |    | ||
| san diego border | #1 | — |  |   | ||
| border crossing app | #2 | |  |  | ||
| us mexico border | #3 | | |   | ||
| mexico border wait | #4 | |  | | ||
| border wait times | #35 | |  |    | ||
| border crossing times | #35 | |  |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Border Times
Travel & Local
Bordify - Border Wait Times
Travel & Local
Border Wait
Travel & Local
CBP Border Wait Times
Travel & Local
BorderCam
Productivity
Border Waiting Times
Travel & Local
Canada Border Wait Times
Travel & Local
CBS 8 San Diego
News & Magazines
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Maps & Navigation chart position
Uber - Request a ride
Lyft
Waze Navigation & Live Traffic
GPS Maps Voice Navigation
Transit - Subway & Bus Times
Satellite View - Maps - Radar
Live Earth Map - World Map 3D
Waymo
FindMe - Location Share
GPS Speedometer & Odometer
Location Mate - Share & Track
GPS Voice Map & Route Finder
Live Earth Map: GPS Satellite
Phone Tracker GPS Location
MarineTraffic - Ship Tracking
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Border Traffic has excellent keyword coverage (100% score) but suffers from low chart visibility and a modest quality score. The top priority is to boost rankings and downloads to move into the Maps & Navigation charts while addressing rating and metadata gaps.
The app ranks #1 for six high‑traffic keywords (e.g., bordertraffic, san ysidro crossing, tijuana border crossing) with traffic scores above 40, giving it a perfect 100% keyword score.
Charts Score is 0%; the app is not ranked in either Global or Category charts, which limits organic discovery despite strong keyword rankings.
Current rating is 3.6 / 5 from 2,247 reviews. Competitors like BorderCam and Bordify sit above 4.0, indicating a perception gap that can deter new installs.
Keywords such as "border wait times" (rank 35, traffic 62) and "border crossing times" (rank 35, traffic 43) have high search volume but low positions. Moving them into the top 10 could capture additional traffic.
Competitors "Border Times" and "Bordify" are ahead despite sharing only 2 keywords each. Analyzing their metadata (icon, screenshots, short description) can reveal win‑back opportunities.
The description truncates after 500 characters and lacks several high‑traffic keywords (e.g., "border waiting times", "us mexico border"). Expanding and re‑ordering copy can improve relevance and conversion.
- 1Add the missing high‑traffic keywords (e.g., border wait times, border crossing times) to the title, short description, and feature list to push them into top‑10 rankings.
- 2Launch a short‑term install‑boost campaign (Google Ads UAC or cross‑promotion) to generate enough downloads to break into the Maps & Navigation charts.
- 3Implement an in‑app prompt and email follow‑up to increase 5‑star reviews, aiming to raise the rating above 4.0.
- 4Refresh visual assets: create localized screenshots highlighting real‑time video feeds and wait‑time analytics, and A/B test a new icon that emphasizes speed.
- 5Conduct a competitor metadata audit (icons, screenshots, feature copy) and incorporate the best‑performing elements into Border Traffic’s store listing.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 7 keyword(s): san ysidro crossing, tijuana border crossing, otay mesa traffic.
Good visibility score
Score of 79/100 indicates solid app store presence.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Border Traffic App in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Border Traffic App?
Border Traffic App has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
On how many keywords does Border Traffic App rank?
Border Traffic App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Border Traffic App?
Based on shared keyword rankings, the most frequent competitors of Border Traffic App are CBP Border Wait Times, BorderCam, Border Times. These apps appear next to Border Traffic App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Border Traffic App in on the Google Play?
Border Traffic App is listed in the Maps & Navigation category on the Google Play.
How can Border Traffic App improve its App Store Optimization?
Based on this audit, Border Traffic App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Border Traffic App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.