This audit was generated on April 15, 2026
The data may no longer be up to date.
This audit was generated on April 15, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bordertraffic | #1 | — |  |     | ||
| san ysidro crossing | #1 | — |  |   | ||
| tijuana border crossing | #1 | — | | | ||
| otay mesa traffic | #1 | — | |    | ||
| san diego border | #1 | — |  |   | ||
| border crossing app | #2 | |  |  | ||
| us mexico border | #3 | | |   | ||
| mexico border wait | #4 | |  | | ||
| border wait times | #35 | |  |    | ||
| border crossing times | #35 | |  |   |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Border Traffic has excellent keyword coverage (100% score) but suffers from low chart visibility and a modest quality score. The top priority is to boost rankings and downloads to move into the Maps & Navigation charts while addressing rating and metadata gaps.
The app ranks #1 for six high‑traffic keywords (e.g., bordertraffic, san ysidro crossing, tijuana border crossing) with traffic scores above 40, giving it a perfect 100% keyword score.
Charts Score is 0%; the app is not ranked in either Global or Category charts, which limits organic discovery despite strong keyword rankings.
Current rating is 3.6 / 5 from 2,247 reviews. Competitors like BorderCam and Bordify sit above 4.0, indicating a perception gap that can deter new installs.
Keywords such as "border wait times" (rank 35, traffic 62) and "border crossing times" (rank 35, traffic 43) have high search volume but low positions. Moving them into the top 10 could capture additional traffic.
Competitors "Border Times" and "Bordify" are ahead despite sharing only 2 keywords each. Analyzing their metadata (icon, screenshots, short description) can reveal win‑back opportunities.
The description truncates after 500 characters and lacks several high‑traffic keywords (e.g., "border waiting times", "us mexico border"). Expanding and re‑ordering copy can improve relevance and conversion.
Actionable recommendations to improve your visibility
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 7 keyword(s): san ysidro crossing, tijuana border crossing, otay mesa traffic.
Score of 79/100 indicates solid app store presence.
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Border Traffic App has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
Border Traffic App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Border Traffic App are CBP Border Wait Times, BorderCam, Border Times. These apps appear next to Border Traffic App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Border Traffic App is listed in the Maps & Navigation category on the Google Play.
Based on this audit, Border Traffic App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Border Traffic App.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US