Border Traffic App

The app ranks #1 for six high‑traffic keywords (e.g., bordertraffic, san ysidro crossing, tijuana border crossing) with traffic scores above 40, giving it a perfect 100% keyword score.

Charts Score is 0%; the app is not ranked in either Global or Category charts, which limits organic discovery despite strong keyword rankings.

Current rating is 3.6 / 5 from 2,247 reviews. Competitors like BorderCam and Bordify sit above 4.0, indicating a perception gap that can deter new installs.

Keywords such as "border wait times" (rank 35, traffic 62) and "border crossing times" (rank 35, traffic 43) have high search volume but low positions. Moving them into the top 10 could capture additional traffic.

Competitors "Border Times" and "Bordify" are ahead despite sharing only 2 keywords each. Analyzing their metadata (icon, screenshots, short description) can reveal win‑back opportunities.

The description truncates after 500 characters and lacks several high‑traffic keywords (e.g., "border waiting times", "us mexico border"). Expanding and re‑ordering copy can improve relevance and conversion.