This audit was generated on April 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| higher or lower game | #1 | — |  |     | ||
| higher lower | #1 | — | |  | ||
| trivia gamesOpportunity | Not ranked | — | — |      | ||
| movie triviaOpportunity | Not ranked | — | — |      | ||
| google trends gameOpportunity | Not ranked | — | — |      | ||
| music trivia | Not ranked | — | — |      | ||
| geography quiz | Not ranked | — | — |      | ||
| sports triviaOpportunity | Not ranked | — | — |      | ||
| celebrity quizOpportunity | Not ranked | — | — |      | ||
| guessing gamesOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
96%: Family Quiz
Game Trivia
The Game of Life 2
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Trivia chart position
Brain Test: Tricky Puzzles
IQ & brain test: Triviascapes
Everyday Puzzles: Mini Games
QuizzLand. Quiz & Trivia game
Jigsawcard Palace Gallery
Trivia Crack: Smart Quiz Games
Brain Test X: Hard Challenge
TRIVIA STAR Quiz Games Offline
Type Sprint: Typing Games
Nut Sort: Color Match Game
GeoGuessr
Guess Their Answer - IQ Games
Deal To Be A Millionaire
Trivia Madness
Bible Trivia - Word Quiz Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys strong brand keyword rankings and excellent quality metrics, but its overall visibility is limited by low keyword coverage and absence from top charts. Prioritizing broader keyword adoption and chart performance will unlock higher install potential.
The app ranks #1 for both "higher or lower game" and "higher lower", capturing high intent traffic (traffic scores 50 and 57). Maintain these positions and leverage them in the title and short description to reinforce brand authority.
Quality Score is 100% and the rating is 4.5 ★ from 1,321 reviews, indicating strong user satisfaction. Continue encouraging positive reviews and respond to feedback to keep the rating stable.
Only 2 of the 10 target keywords are ranked despite a 100% Keywords Score; high‑traffic terms like "trivia games" (traffic 87) and "movie trivia" (traffic 36) are not ranked. This gap is a primary driver of the 0% Charts Score.
Charts Score is 0% with no ranking in Global or Category charts, indicating low install velocity. Improving keyword rankings and app store assets is essential to break into the top‑200 charts.
Keywords such as "trivia games" (traffic 87, difficulty 49), "movie trivia" (traffic 36, difficulty 52), and "music trivia" (traffic 40, difficulty 61) have sizable search volume. Integrate these terms naturally into the title, short description, and long description to boost discoverability.
Competitor Family Quiz shares only 1 keyword and scores 96% similarity. By adding unique keyword clusters (e.g., "Google Trends quiz", "NBA stats compare") and emphasizing exclusive game modes, the app can capture niche search traffic that the competitor ignores.
- 1Add top‑traffic keywords (e.g., "trivia games", "movie trivia", "music trivia") to the app title and short description while keeping the brand name intact.
- 2Rewrite the long description to include the same high‑volume keywords in natural sentences and highlight unique modes such as Google Trends and NBA stats.
- 3Refresh visual assets (icon, feature graphic, screenshots) to showcase the variety of game modes and incorporate keyword‑rich overlay text.
- 4Launch localized versions for high‑traffic markets (US, UK, India) and translate keyword‑rich copy to capture additional organic volume.
- 5Implement an ASO A/B test for the new title/description and monitor chart rankings; aim to enter the top‑200 Global Games chart within 4 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): higher lower.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Higher or Lower Game?
The Higher or Lower Game has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 24, 2026.
On how many keywords does The Higher or Lower Game rank?
The Higher or Lower Game is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Higher or Lower Game?
Based on shared keyword rankings, the most frequent competitors of The Higher or Lower Game are 96%: Family Quiz, The Game of Life 2. These apps appear next to The Higher or Lower Game on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Higher or Lower Game in on the Google Play?
The Higher or Lower Game is listed in the Game Trivia category on the Google Play.
How can The Higher or Lower Game improve its App Store Optimization?
Based on this audit, The Higher or Lower Game should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Higher or Lower Game.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.