This audit was generated on February 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| i'm ok | #4 |  |  |    | ||
| safety check-inOpportunity | Not ranked | — | — |      | ||
| personal safetyOpportunity | Not ranked | — | — |      | ||
| emergency alertsOpportunity | Not ranked | — | — |      | ||
| safety appOpportunity | Not ranked | — | — |    | ||
| check-in appOpportunity | Not ranked | — | — |      | ||
| safety monitoringOpportunity | Not ranked | — | — |     | ||
| panic alertOpportunity | Not ranked | — | — |      | ||
| safety trackerOpportunity | Not ranked | — | — |      | ||
| emergency contactOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
OK: Social Network
Social
OkCupid Dating: Date Singles
Dating
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Spirit Talker ®
Necrometer
Necrophonic
Board Game Stats
Ovibox - Spirit Box & ITC Tool
Spirit Talker ® - SLS Camera
LineLearner
Necrometer - Ghost Seeker
Transcend Theory
Kicker U
Aldous - Video Spirit Box
HOGSCAN
Back to the Future WatchFace
Cloud Baby Monitor
12 Steps AA Companion
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app’s ASO performance is very weak with a visibility score of 15/100, ranking for only one out of ten target keywords. Immediate focus should be on expanding keyword coverage, building social proof, and improving store listing assets.
The keyword "i'm ok" ranks #4 with a traffic potential of 66, showing the brand name already has decent discoverability. Leverage this by keeping the exact phrase in the title and short description to preserve its ranking.
Only 1 of the 10 high‑traffic safety‑related keywords is ranked; the rest (e.g., "safety check-in", "personal safety", "emergency alerts") have traffic scores above 50 but are not appearing in search. Expand the title, short description, and long description to include these terms without keyword stuffing.
The app has 0 ratings and reviews, causing a quality score of just 50% and reducing trust for potential users. Implement an in‑app prompt after a successful check‑in to encourage 5‑star reviews and collect user feedback.
Current title "I'm Ok - Safety Check-in" does not fully exploit high‑volume terms such as "personal safety" or "emergency alerts". Rewrite the title to something like "I'm Ok – Personal Safety & Check‑in" and add two to three of the top keywords in the short description to boost relevance.
Competitor "OK: Social Network" ranks for the shared keyword "i'm ok" and outranks you overall. Analyze its secondary keywords (e.g., "social safety", "friend check‑in") and incorporate any non‑conflicting terms into your metadata to capture spillover traffic.
At $0.49 the app may deter impulse installs, especially with no reviews. Consider switching to a free model with optional in‑app purchases (e.g., premium alert sounds) or a limited‑time free promotion to drive download volume and reviews.
- 1Rewrite the app title to include high‑traffic keywords like "personal safety" and "emergency alerts" while keeping "I'm Ok" brand presence.
- 2Add the top five unranked keywords naturally into the short and long descriptions, aiming for a keyword density of 1‑2% per term.
- 3Implement an in‑app review prompt after successful daily check‑ins and run a 30‑day campaign to gather at least 20 five‑star reviews.
- 4Create high‑quality screenshots and a short video highlighting the battery‑free monitoring and one‑tap alerts; add localized assets for English‑US and English‑UK markets.
- 5Switch to a free download model with an optional premium feature (e.g., custom alert tones) or run a limited‑time free promotion to boost install numbers.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2109 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of I'm Ok - Safety Check-in?
I'm Ok - Safety Check-in has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 16, 2026.
On how many keywords does I'm Ok - Safety Check-in rank?
I'm Ok - Safety Check-in is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of I'm Ok - Safety Check-in?
Based on shared keyword rankings, the most frequent competitors of I'm Ok - Safety Check-in are OK: Social Network, OkCupid Dating: Date Singles. These apps appear next to I'm Ok - Safety Check-in on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is I'm Ok - Safety Check-in in on the Google Play?
I'm Ok - Safety Check-in is listed in the Lifestyle category on the Google Play.
How can I'm Ok - Safety Check-in improve its App Store Optimization?
Based on this audit, I'm Ok - Safety Check-in should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to I'm Ok - Safety Check-in.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.