Aura: Habit & Streak Tracker

Only the keyword "aura" ranks at 13 with high traffic (64) but a difficulty of 89, while all other high‑traffic keywords (e.g., "habit tracker", "productivity app") are not ranked. This drags the Keywords Score down to 10%. Target lower‑difficulty, high‑traffic keywords to gain early wins.

Keywords like "streak counter" (difficulty 33, traffic 65) and "productivity app" (difficulty 36, traffic 79) are relatively easy to rank. Adding them to the title, subtitle, or keyword field can boost visibility quickly.

The audit shows no usage of the 100‑character subtitle or the full 100‑character keyword field for strategic terms. This underutilization limits keyword density and relevance, contributing to the low Quality Score (50%).

The description succinctly conveys the app’s unique selling point—celebrating wins without guilt—and includes relevant habit‑tracking features, which can be leveraged in promotional copy and screenshots.

Competitor AurA LAB shares the keyword "aura" and ranks ahead; however, Aura has no overlap on core terms like "habit tracker". Differentiating with long‑tail phrases (e.g., "no‑guilt habit tracker") can capture niche search traffic.

Charts Score is 0% with no rankings in global or category charts. Without chart rankings, discoverability is minimal. Achieving a top‑200 spot in the Productivity category should be an early milestone.