This audit was generated on February 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| shelter fall | #1 | — |  |     | ||
| survival strategyOpportunity | Not ranked | — | — |    | ||
| post apocalypticOpportunity | Not ranked | — | — |     | ||
| roguelike gameOpportunity | Not ranked | — | — |      | ||
| resource managementOpportunity | Not ranked | — | — |      | ||
| base buildingOpportunity | Not ranked | — | — |     | ||
| defense gameOpportunity | Not ranked | — | — |     | ||
| survival gameOpportunity | Not ranked | — | — |     | ||
| strategy gameOpportunity | Not ranked | — | — |    | ||
| apocalypse gameOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Fallout Shelter
Games
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Games chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Shelter Fall has a strong brand presence (rank 1 for its exact name) but suffers from poor overall ASO performance, with only 1 of 10 target keywords ranked and no user ratings or chart presence. Immediate focus should be on expanding keyword coverage and building social proof.
The app ranks #1 for "shelter fall" with a traffic potential of 54, showing strong brand recognition. Leverage this by keeping the exact name in the title and using it in promotional assets.
Only 1 of 10 analyzed keywords is ranked; high‑traffic terms like "survival game" (traffic 56, difficulty 44) and "roguelike game" (traffic 39, difficulty 33) are not captured. Expand the keyword field and embed these terms in the subtitle and description.
The app has a 0.0 rating with no reviews, which negatively impacts conversion and store algorithm confidence. Implement an in‑app prompt after key milestones to encourage satisfied users to rate the game.
Keywords such as "post apocalyptic" (traffic 38, difficulty 27) and "base building" (traffic 55, difficulty 36) offer a sweet spot for ranking. Prioritize these in the 100‑character keyword list and repeat them naturally in the description.
The app is not ranked in the Games category, limiting discovery. Adding category‑specific keywords (e.g., "strategy game", "defense game") and optimizing the subtitle for the Games category can improve chart eligibility.
- 1Update the subtitle and keyword field to include high‑traffic terms: survival game, roguelike game, post apocalyptic, base building, resource management.
- 2Rewrite the first 500 characters of the description to naturally embed the new keywords and highlight unique features (resource types, 20‑day runs).
- 3Implement an in‑app rating prompt after the first successful 5‑day run to start gathering reviews and improve the rating score.
- 4Create new App Store screenshots and an app preview video that feature the keywords (e.g., overlay text "Base Building" and "Survival Strategy").
- 5Monitor competitor Fallout Shelter for shared keywords and consider adding differentiating terms such as "independent" or "original" to avoid brand cannibalization.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3213 characters, providing good keyword density and information for users.
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Shelter Fall?
Shelter Fall has a visibility score of 15 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 22, 2026.
On how many keywords does Shelter Fall rank?
Shelter Fall is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Shelter Fall?
Based on shared keyword rankings, the most frequent competitors of Shelter Fall are Fallout Shelter. These apps appear next to Shelter Fall on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Shelter Fall in on the Apple App Store?
Shelter Fall is listed in the Games category on the Apple App Store.
How can Shelter Fall improve its App Store Optimization?
Based on this audit, Shelter Fall should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Shelter Fall.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.