This audit was generated on April 6, 2026
The data may no longer be up to date.
This audit was generated on April 6, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| how it works | #1 | — |  |     | ||
| earth science kids | #99 |  |  |      | ||
| kids science | Not ranked | — | — |     | ||
| science for kids | Not ranked | — | — |  | ||
| learn nature | Not ranked | — | — |      | ||
| children education | Not ranked | — | — |      | ||
| interactive science | Not ranked | — | — |      | ||
| nature games | Not ranked | — | — |      | ||
| volcano app | Not ranked | — | — |      | ||
| water cycle | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
Education
Health & Fitness
Education
Occurrence count shows how many keywords each competitor appears on
Education chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a decent quality score (65%) and ranks #1 for its exact title keyword, but suffers from very low overall visibility (18/100) due to poor keyword coverage, no chart rankings, and lack of category placement.
The exact phrase "how it works" ranks #1 with 69 traffic points, giving the app strong visibility for its brand name. Leverage this by keeping the title unchanged and using the phrase in the short description.
Only 2 of 10 target keywords are ranked (20% score). High‑traffic terms like "kids science" (58) and "nature games" (71) are not indexed, limiting discovery. Expand the keyword set and integrate them into the title, short description, and long description.
Charts score is 0% – the app does not appear in any global or category top‑charts, which hurts organic exposure. Improving installs through better assets and keyword targeting will help unlock chart rankings.
Keywords such as "science for kids" (57 traffic, difficulty 49), "volcano app" (53 traffic, difficulty 31), and "water cycle" (69 traffic, difficulty 39) have moderate difficulty and high search volume. Add them to the metadata and create dedicated feature graphics or screenshots that highlight those topics.
Current visual assets are not driving clicks; adding a compelling feature video, bright interactive screenshots, and an eye‑catching icon can boost install conversion and contribute to chart rankings.
Actionable recommendations to improve your visibility
Your description is 3403 characters, providing good keyword density and information for users.
18 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
How It Works? has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 6, 2026.
How It Works? is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of How It Works? are How It Works Group, Kids Encyclopedia with AI, DIY Solar System. These apps appear next to How It Works? on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
How It Works? is listed in the Education category on the Google Play.
Based on this audit, How It Works? should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to How It Works?.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US