This audit was generated on April 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| how it works | #1 | — |  |     | ||
| earth science kidsOpportunity | #99 |  |  |      | ||
| kids scienceOpportunity | Not ranked | — | — |     | ||
| science for kidsOpportunity | Not ranked | — | — |  | ||
| learn natureOpportunity | Not ranked | — | — |      | ||
| children educationOpportunity | Not ranked | — | — |      | ||
| interactive scienceOpportunity | Not ranked | — | — |      | ||
| nature gamesOpportunity | Not ranked | — | — |      | ||
| volcano appOpportunity | Not ranked | — | — |      | ||
| water cycleOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Kids Encyclopedia with AI
Education
How It Works Group
Health & Fitness
DIY Solar System
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
NASA
Finelo: Master Trading
Duolingo: Language & Chess
PictureThis - Plant Identifier
Learn English, Spanish: Learna
Simple Bible Daily Verse Alarm
ABCmouse: Kids Learning Games
PragerU
PBS KIDS Video
Elevate - Brain Training Games
Lingokids - Play and Learn
Simply Draw: Learn to Draw
Bible App for Kids
BigFuture® School
Minecraft Education
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a decent quality score (65%) and ranks #1 for its exact title keyword, but suffers from very low overall visibility (18/100) due to poor keyword coverage, no chart rankings, and lack of category placement.
The exact phrase "how it works" ranks #1 with 69 traffic points, giving the app strong visibility for its brand name. Leverage this by keeping the title unchanged and using the phrase in the short description.
Only 2 of 10 target keywords are ranked (20% score). High‑traffic terms like "kids science" (58) and "nature games" (71) are not indexed, limiting discovery. Expand the keyword set and integrate them into the title, short description, and long description.
Charts score is 0% – the app does not appear in any global or category top‑charts, which hurts organic exposure. Improving installs through better assets and keyword targeting will help unlock chart rankings.
Keywords such as "science for kids" (57 traffic, difficulty 49), "volcano app" (53 traffic, difficulty 31), and "water cycle" (69 traffic, difficulty 39) have moderate difficulty and high search volume. Add them to the metadata and create dedicated feature graphics or screenshots that highlight those topics.
Current visual assets are not driving clicks; adding a compelling feature video, bright interactive screenshots, and an eye‑catching icon can boost install conversion and contribute to chart rankings.
- 1Add top‑traffic, moderate‑difficulty keywords (e.g., kids science, science for kids, nature games, volcano app, water cycle) to title, short description, and long description.
- 2Rewrite the first 500‑character description to naturally include the new keywords and use bullet points that showcase interactive games and educational content.
- 3Create a high‑quality feature video and update screenshots to highlight volcano, water cycle, and nature experiments.
- 4Launch an in‑app prompt and email campaign to encourage 5‑star reviews, aiming to raise the rating above 4.0.
- 5Localize the store listing for key markets (e.g., US, UK, India) and monitor performance to adjust keyword sets per region.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3403 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of How It Works??
How It Works? has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 6, 2026.
On how many keywords does How It Works? rank?
How It Works? is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of How It Works??
Based on shared keyword rankings, the most frequent competitors of How It Works? are How It Works Group, Kids Encyclopedia with AI, DIY Solar System. These apps appear next to How It Works? on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is How It Works? in on the Google Play?
How It Works? is listed in the Education category on the Google Play.
How can How It Works? improve its App Store Optimization?
Based on this audit, How It Works? should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to How It Works?.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.