This audit was generated on February 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| finly | #1 | — |  |     | ||
| expense tracker | Not ranked | — | — |      | ||
| private financeOpportunity | Not ranked | — | — |      | ||
| budget plannerOpportunity | Not ranked | — | — |    | ||
| receipt scannerOpportunity | Not ranked | — | — |      | ||
| voice expenseOpportunity | Not ranked | — | — |      | ||
| personal financeOpportunity | Not ranked | — | — |   | ||
| offline financeOpportunity | Not ranked | — | — |    | ||
| expense manager | Not ranked | — | — |   | ||
| budgeting appOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Finly - Expense Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Finly ranks #1 for its brand keyword but fails to rank for any high‑traffic finance terms, resulting in a low visibility score (17/100). Immediate focus should be on keyword expansion, asset improvement, and gathering user reviews to boost rankings and conversion.
The brand keyword "finly" is ranked #1 with 65 search volume and low difficulty (25), giving the app a solid foothold for brand‑driven traffic. Leverage this by keeping the brand name prominent in the title and subtitle.
Only 1 of the 10 target keywords is ranked, yielding a 19% keyword score. High‑traffic terms like "expense tracker" (80 volume, difficulty 67) and "budget planner" (75 volume, difficulty 59) are not captured, limiting discoverability.
The app currently has 0 reviews and no rating, which harms conversion rates and trust signals. A lack of social proof also contributes to the low quality score (50%).
Keywords such as "personal finance" (71 volume, difficulty 36) and "offline finance" (38 volume, difficulty 34) have moderate difficulty and can be targeted with minimal competition. Incorporate them naturally into the title, short description, and long description.
A quality score of 50% suggests weak visual assets. Adding high‑resolution screenshots that showcase AI‑driven insights, voice entry, and receipt scanning, plus a short demo video, can improve click‑through rates and rankings.
A direct competitor "Finly - Expense Tracker" shares the brand keyword. Emphasize unique USPs such as "offline‑first", "100% private", and "AI‑powered" in the subtitle and feature graphics to stand out in search results.
- 1Revise the app title and short description to include top high‑traffic keywords (e.g., "Expense Tracker", "Budget Planner", "Personal Finance").
- 2Expand the long description with the top 5 unranked keywords, using natural language and bullet points to highlight AI, voice, receipt scanning, and offline privacy.
- 3Launch an in‑app prompt after 3–5 uses to encourage 4‑star+ reviews and ratings; consider offering a small incentive (e.g., premium feature trial).
- 4Create 5 high‑resolution screenshots and a 15‑second video that visually demonstrate AI insights, voice entry, receipt scanning, and offline security.
- 5Run A/B tests on subtitle, icon, and screenshot order to identify the combination that yields the highest install conversion and improves the quality score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1873 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Finly: Private Expense Tracker?
Finly: Private Expense Tracker has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 24, 2026.
On how many keywords does Finly: Private Expense Tracker rank?
Finly: Private Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Finly: Private Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of Finly: Private Expense Tracker are Finly - Expense Tracker. These apps appear next to Finly: Private Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Finly: Private Expense Tracker in on the Google Play?
Finly: Private Expense Tracker is listed in the Finance category on the Google Play.
How can Finly: Private Expense Tracker improve its App Store Optimization?
Based on this audit, Finly: Private Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Finly: Private Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.