This audit was generated on April 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| stafftraveler | #1 | — |  |     | ||
| flight loads | #1 | — |  |    | ||
| standby tickets | #1 | — |  |    | ||
| interline flights | #1 | — |  |   | ||
| staff travel | #1 | — | |   | ||
| flight loads app | #1 | — | |  | ||
| non rev travel | #7 |  |  |     | ||
| non rev flights | #18 |  |  |  | ||
| airline crewOpportunity | Not ranked | — | — |      | ||
| flight statusOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
NomadHer: Solo Female Travel
Travel & Local
JetBlue - Book & manage trips
Travel & Local
Staff Airlines: Non-Rev Travel
Travel & Local
StaffTraveler eSIM
Communication
Travala: Book Travel Deals
Travel & Local
Standby Skipper
Travel & Local
All Airlines Tickets Booking
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Expedia: Hotels, Flights, Cars
Booking.com: Hotels & Travel
Google Earth
American Airlines
Vrbo Vacation Rentals
Fly Delta
Southwest Airlines: Travel App
United Airlines
U-Haul
Alaska Hawaiian
Marriott Bonvoy: Book Hotels
Turo — Car rental marketplace
Hilton Honors: Book Hotels
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
StaffTraveler demonstrates exceptional keyword optimization with a 100% keywords score and strong rankings for niche travel terms, but critically lacks any chart presence (0% charts score) despite a solid 4.6-star rating. The app dominates highly specific 'non-rev' terminology but misses broader volume opportunities and category visibility, creating a ceiling on organic growth beyond its core airline crew audience.
StaffTraveler owns 7 of 10 analyzed keywords with #1 rankings on critical terms including 'stafftraveler' (traffic 81), 'flight loads' (47), 'standby tickets' (52), 'interline flights' (54), 'staff travel' (54), and 'flight loads app' (56). This creates a defensive moat against competitors like Staff Airlines and Standby Skipper, capturing high-intent users searching for specific non-rev functionality the app directly provides.
The 0% charts score with no category or global rankings is the app's single biggest growth blocker. With 4,081 reviews and a 4.6 rating, StaffTraveler has sufficient social proof and user base to qualify for Travel & Local category rankings, yet completely misses this discoverability channel. This eliminates passive browsing discovery—65% of app downloads occur from browsing charts rather than search.
Two high-potential keywords show zero rankings: 'airline crew' (traffic 32, difficulty 32) and 'flight status' (traffic 42, difficulty 43). These represent 74 combined traffic points with below-average difficulty scores. 'Airline crew' in particular has low difficulty (32) and directly describes the core user demographic, making this a clear metadata or content gap versus competitors like NomadHer who rank ahead.
Ranked #18 for 'non rev flights' (traffic 59, difficulty 43)—the highest traffic keyword analyzed—yet only capturing position 18. This term combines the app's core value proposition with 59 traffic points, higher than 6 of 7 owned keywords. Moving from #18 to top-5 would unlock more traffic than any single current #1 ranking, with difficulty only marginally higher (43 vs. 39-42 average for ranked terms).
Limited competitor overlap reveals expansion gaps: only 3 shared keywords with direct rival Staff Airlines. Competitors Travala and Standby Skipper rank 'behind,' suggesting weak ASO execution by alternatives. Analyzing Staff Airlines' metadata for unexploited terms like 'id90 travel,' 'myidtravel,' or 'airline perks' could reveal high-value, low-difficulty keywords with existing search volume from competitor marketing spend.
Current keyword focus appears US/English-centric despite 'worldwide community' description. International airline crew terminology varies significantly—'staff travel' vs. 'id travel,' 'standby' vs. 'space available,' 'non-rev' vs. 'concessional.' Adding localized metadata for UK, UAE, Asian, and European English variants could capture unmeasured traffic from global hubs (DXB, SIN, LHR) using region-specific terminology.
- 1Optimize metadata to target 'non rev flights'—add exact phrase to title/subtitle and increase density in description to move from #18 to top-5, potentially the highest traffic gain available
- 2Investigate and resolve Chart eligibility: verify GP billing region setup, review category selection appropriateness (consider Travel & Local subcategories like 'Air & Flight'), and analyze download velocity requirements
- 3Immediate metadata update to capture 'airline crew' (difficulty 32) and 'flight status' (difficulty 43) with dedicated keyword placement in subtitle and frontend keywords
- 4Conduct competitor keyword gap analysis on Staff Airlines, extracting their metadata to identify 15-20 unexploited terms from their marketing spend
- 5Implement A/B test on store listing graphics emphasizing real-time loads benefit and community size (4K+ reviews) to improve browse-to-install conversion for chart recovery
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): non rev travel, flight loads, standby tickets.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of StaffTraveler?
StaffTraveler has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 24, 2026.
On how many keywords does StaffTraveler rank?
StaffTraveler is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of StaffTraveler?
Based on shared keyword rankings, the most frequent competitors of StaffTraveler are Staff Airlines: Non-Rev Travel, StaffTraveler eSIM, NomadHer: Solo Female Travel. These apps appear next to StaffTraveler on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is StaffTraveler in on the Google Play?
StaffTraveler is listed in the Travel & Local category on the Google Play.
How can StaffTraveler improve its App Store Optimization?
Based on this audit, StaffTraveler should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to StaffTraveler.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.