This audit was generated on April 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mymentalpal | #1 | — |  |     | ||
| book based learning | #27 |  |  |      | ||
| mind growthOpportunity | #81 |  |  |      | ||
| meditation sessionsOpportunity | Not ranked | — | — |      | ||
| mindfulness trainingOpportunity | Not ranked | — | — |      | ||
| daily meditationOpportunity | Not ranked | — | — |    | ||
| mental fitnessOpportunity | Not ranked | — | — |      | ||
| guided meditationOpportunity | Not ranked | — | — |   | ||
| mindful habitsOpportunity | Not ranked | — | — |      | ||
| personal growthOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Mind of a Champion
Sports
Fabula: Audiobook Summaries
Books
Headspace: Meditation & Sleep
Health & Fitness
Unique Daily Affirmations
Lifestyle
Book Summaries: Accelerated
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Planet Fitness
Cal AI - Calorie Tracker
MyFitnessPal: Calorie Counter
Flo Cycle & Period Tracker
MenuFit - Healthy Eating Out
Tolan: Alien Best Friend
AllTrails: Hike, Bike & Run
Cronometer: Calorie Counter
LADDER Strength Training Plans
Olive - Holistic Food Scanner
Runna: Running Plans & Coach
Oura
Finch: Self-Care Pet
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
myMentalPal has a solid brand presence (rank 1 for its name) and excellent quality rating, but suffers from very low keyword coverage and no category ranking, resulting in a visibility score of 27/100. Immediate focus should be on expanding and optimizing keyword rankings and gaining social proof to boost discoverability.
The app's own name "mymentalpal" ranks #1 with a traffic potential of 48 and a low difficulty of 31, indicating strong brand recognition. Leverage this by keeping the name in the title and subtitle while adding complementary high‑traffic keywords.
Only 3 of the 10 analyzed keywords rank (30%), with high‑traffic terms like "meditation sessions" and "guided meditation" not ranking despite traffic scores of 41‑56. This is the biggest driver of the low visibility score.
The app is not ranked in the Health & Fitness category, preventing it from appearing in category charts and limiting organic discovery. Category ranking is essential for chart eligibility.
Competitors like Headspace and Fabula rank ahead on shared keywords. Identify keywords where they rank lower (e.g., "book based learning" at rank 27) and incorporate them into the keyword field, subtitle, and description.
The app has 0 reviews despite a 4.8 rating. Prompt users to leave reviews after a session and add a prompt for rating in‑app. Positive reviews improve conversion and can slightly influence ranking.
Current title "myMentalPal - Micro Learning" only uses the brand keyword. Add one or two high‑traffic, low‑difficulty keywords (e.g., "guided meditation" or "mindful habits") to the subtitle to capture more search volume without exceeding character limits.
- 1Revise the subtitle to include 2 high‑traffic, low‑difficulty keywords (e.g., "guided meditation" + "mindful habits").
- 2Replace low‑performing keywords in the keyword field with top‑traffic terms like "guided meditation", "daily meditation", and "mindful habits" while retaining the brand keyword.
- 3Add a prompt after the first meditation session asking users to rate the app, aiming for at least 30 reviews within 30 days.
- 4Create localized screenshots and captions that highlight book‑based meditation to improve conversion and support new keyword additions.
- 5Monitor competitor keyword rankings weekly and adjust keyword list to capture any gaps where competitors rank lower.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3432 characters, providing good keyword density and information for users.
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of myMentalPal - Micro Learning?
myMentalPal - Micro Learning has a visibility score of 27 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 23, 2026.
On how many keywords does myMentalPal - Micro Learning rank?
myMentalPal - Micro Learning is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of myMentalPal - Micro Learning?
Based on shared keyword rankings, the most frequent competitors of myMentalPal - Micro Learning are Headspace: Meditation & Sleep, Mind of a Champion, Unique Daily Affirmations. These apps appear next to myMentalPal - Micro Learning on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is myMentalPal - Micro Learning in on the Apple App Store?
myMentalPal - Micro Learning is listed in the Health & Fitness category on the Apple App Store.
How can myMentalPal - Micro Learning improve its App Store Optimization?
Based on this audit, myMentalPal - Micro Learning should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to myMentalPal - Micro Learning.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.