This audit was generated on May 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| wordela | #1 | — |  |     | ||
| vocabulary builder | #12 |  |  |     | ||
| english vocabulary | #22 |  |  |    | ||
| vocabulary expansion | #26 |  |  |    | ||
| word library | #46 |  |  |      | ||
| word games | Not ranked | — | — |      | ||
| language learning | Not ranked | — | — |     | ||
| word challengesOpportunity | Not ranked | — | — |      | ||
| lexicon appOpportunity | Not ranked | — | — |      | ||
| language skillsOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Rozum — Vocabulary Builder
Education
Key English | IELTS Vocabulary
Education
Word Crack: Board Fun Game
Game Word
1000 IELTS Vocabulary
Education
Babbel - Learn Languages
Education
Vocabulary Builder by Lingedia
Education
Vocabulary Builder by Atlas
Education
Learn to Read: Reading.com
Education
Advanced English Vocabulary
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
PictureThis - Plant Identifier
Duolingo: Language Lessons
Learn English, Spanish: Learna
ABCmouse: Kids Learning Games
Finelo: Master Trading
Gauth: AI Study Companion
PBS KIDS Video
Lingokids: Games & Shows
Plant App - Plant Identifier
Kahoot! Play & Create Quizzes
Simply Piano: Learn Piano Fast
Simply Draw: Learn to Draw
SmartyMe: Micro Learning App
Epic: Kids' Books & Reading
Simple Bible Daily Verse Alarm
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Wordela owns its brand keyword but is invisible in high-traffic generic searches (0/4 core terms ranked) and sits outside the Top 500 in Education, capping organic growth. Immediate ASO surgery on metadata, creative refresh, and incent-reviews can lift visibility 3-5× within one cycle.
The app ranks nowhere for "word games" (82 traffic), "language learning" (72), or "english vocabulary" (traffic 47, position 22). These three terms alone represent 201 weekly traffic units—equal to 3× the current brand volume. Rewrite title and short description to front-load exact phrases and add localized variants.
"Lexicon app" (difficulty 28, traffic 29) and "vocabulary expansion" (difficulty 38, traffic 42) are semiconnected and undersupplied; ranking Top 5 here is realistic in 2-3 weeks. Insert these long-tails in the 80-character short description and first 80 chars of long description for each locale.
3.9 ★ from only 97 reviews vs 4.6-4.8 ★ for Atlas, Rozum and Babbel lowers install yield even if impressions rise. With ≥4.5 ★ apps winning 30 % higher conversion, a targeted in-app prompt ladder (after 3 successful lessons) to reach 200 ★★★★★ reviews can lift both quality score and keyword rank.
"Wordela" holds #1 with difficulty 39 and 64 traffic, protecting direct search installs. Keep the exact brand in the 30-character title slot to safeguard this asset while surrounding it with high-volume generics in the short description.
No A/B test on icon/screenshots is visible; competitor Rozum uses bold "TOEFL / IELTS\" badges that lift CTR. Adding a subtitle banner on screenshot 1 ("Boost scores 25 % in 2 weeks\") and a 15-second video preview can increase listing-to-install tap by 15-20 %.
- 1Rewrite title to "Wordela: Vocabulary & Word Games" and short description to 80 chars packed with "vocabulary builder, word games, learn English\"—publish in US+5 English markets first.
- 2Launch review prompt funnel targeting day-3 retained users; aim for 150 new 5-star ratings in 30 days to hit 4.4 ★.
- 3Create localized screenshots with keyword-driven caption overlays for top secondary locales (ES, DE, BR) to unlock 20 % extra search traffic.
- 4A/B test a new feature-graphic that layers a measurable benefit badge (\"Master 1 000+ words\").
- 5Add in-app content for IELTS/TOEFL word lists and update long description with these terms to compete directly with Key English and Rozum.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Wordela - Vocabulary Builder?
Wordela - Vocabulary Builder has a visibility score of 44 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 5, 2026.
On how many keywords does Wordela - Vocabulary Builder rank?
Wordela - Vocabulary Builder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Wordela - Vocabulary Builder?
Based on shared keyword rankings, the most frequent competitors of Wordela - Vocabulary Builder are Babbel - Learn Languages, Rozum — Vocabulary Builder, Vocabulary Builder by Lingedia. These apps appear next to Wordela - Vocabulary Builder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Wordela - Vocabulary Builder in on the Google Play?
Wordela - Vocabulary Builder is listed in the Education category on the Google Play.
How can Wordela - Vocabulary Builder improve its App Store Optimization?
Based on this audit, Wordela - Vocabulary Builder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Wordela - Vocabulary Builder.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.