This audit was generated on April 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| maia | #3 |  |  |    | ||
| love advice | #40 |  |  |      | ||
| relationship coachOpportunity | #53 |  |  |    | ||
| couples therapyOpportunity | #57 | |  |      | ||
| marriage counselingOpportunity | #60 | |  |   | ||
| couple therapyOpportunity | #71 | |  |   | ||
| ai chat | Not ranked | — | — |      | ||
| couples gamesOpportunity | Not ranked | — | — |      | ||
| partner communicationOpportunity | Not ranked | — | — |      | ||
| relationship helpOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MAIA
Productivity
PAIRS Yodi Relationship Coach
Education
Doode: AI Dating Coach for men
Productivity
Questions of love: couple game
Entertainment
Cozy Couples: Relationship App
Lifestyle
Between - Private Couples App
Social
Maia Care
Health & Fitness
OurRitual: Couples Support
Health & Fitness
I Miss You & Love Messages
Lifestyle
Standing for Marriage
Books & Reference
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
KashKick: Get paid to have fun
DailyGift: Earn Reward
Playful Rewards: Play & Earn
Lemon8 - Lifestyle Community
Cash Giraffe: Games & Rewards
Ring - Always Home
Rewarded Play: Earn Gift Cards
Nextdoor: Neighborhood Network
Amazon Alexa
Google Home
eero wifi system
Swagbucks Play Games + Surveys
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Maia: AI for Couples has a critically low visibility score of 23/100, primarily due to non-existent chart presence and poor keyword rankings (only 1 of 10 target keywords in top 10). The app name enjoys a strong rank 3 for its branded term 'maia', but high-intent relationship keywords like 'couples therapy,' 'relationship coach,' and 'marriage counseling' are severely underperforming outside the top 50.
The app ranks #3 for 'maia' with 66 traffic score, indicating effective brand defense and organic discovery from brand-aware users. This creates a foundation to build upon for non-branded keyword expansion.
Only 6 of 10 tracked keywords rank at all, and just 1 ('maia') is in the top 10. Critical high-intent terms like 'couples therapy' (rank 57), 'relationship coach' (rank 53), and 'marriage counseling' (rank 60) have low difficulty scores (33-38) but poor rankings despite relevant app functionality. This represents massive missed organic acquisition.
The app has no ranking in Top Charts globally or in category, indicating insufficient install velocity and conversion rate. This compounds visibility problems as chart rankings drive additional organic discovery loops.
Three high-relevance keywords show no ranking: 'ai chat' (77 traffic, 83 difficulty—challenging but valuable), 'couples games' (40 traffic, 40 difficulty—achievable), and 'partner communication' (46 traffic, 42 difficulty—achievable with optimization). The description already mentions 'fun activities' and 'guided conversations'—align metadata to these terms.
Currently in Lifestyle with no rank. Health & Fitness or Medical categories may better serve relationship therapy positioning and offer less competition. Alternatively, 'Lifestyle' subcategory optimization could improve discoverability.
Competitors show single-digit shared keyword overlap (1-2 keywords), indicating low ASO maturity across the space. Apps like 'Between' and 'PAIRS' that share keywords are not dominating, leaving room for aggressive metadata and creative optimization to capture share.
- 1Restructure app title to include high-intent keywords: test 'Maia: Couples Therapy & Relationship Coach' to improve rankings for 'couples therapy' (rank 57, difficulty 38) and 'relationship coach' (rank 53, difficulty 50)
- 2Expand description beyond 500 characters with integrated keyword targeting for 'couples games,' 'partner communication,' and 'marriage counseling'—current description cuts off mid-sentence
- 3Implement A/B test on screenshots and preview video to boost conversion rate and install velocity, critical for breaking into category charts (currently 0%)
- 4Add 'couples games' and 'relationship exercises' as feature bullet points and in-app content tags to capture the unranked 40-traffic keyword with 40 difficulty
- 5Submit for category review to potentially move to Health & Fitness or create prominent subcategory presence in Lifestyle, as relationship coaching aligns poorly with general Lifestyle positioning
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2294 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Infrequent updates
Last updated 20 months ago. Regular updates signal active development and improve rankings.
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Maia: AI for Couples?
Maia: AI for Couples has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 25, 2026.
On how many keywords does Maia: AI for Couples rank?
Maia: AI for Couples is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Maia: AI for Couples?
Based on shared keyword rankings, the most frequent competitors of Maia: AI for Couples are Between - Private Couples App, MAIA, Maia Care. These apps appear next to Maia: AI for Couples on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Maia: AI for Couples in on the Google Play?
Maia: AI for Couples is listed in the Lifestyle category on the Google Play.
How can Maia: AI for Couples improve its App Store Optimization?
Based on this audit, Maia: AI for Couples should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Maia: AI for Couples.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.