Maia: AI for Couples

The app ranks #3 for 'maia' with 66 traffic score, indicating effective brand defense and organic discovery from brand-aware users. This creates a foundation to build upon for non-branded keyword expansion.

Only 6 of 10 tracked keywords rank at all, and just 1 ('maia') is in the top 10. Critical high-intent terms like 'couples therapy' (rank 57), 'relationship coach' (rank 53), and 'marriage counseling' (rank 60) have low difficulty scores (33-38) but poor rankings despite relevant app functionality. This represents massive missed organic acquisition.

The app has no ranking in Top Charts globally or in category, indicating insufficient install velocity and conversion rate. This compounds visibility problems as chart rankings drive additional organic discovery loops.

Three high-relevance keywords show no ranking: 'ai chat' (77 traffic, 83 difficulty—challenging but valuable), 'couples games' (40 traffic, 40 difficulty—achievable), and 'partner communication' (46 traffic, 42 difficulty—achievable with optimization). The description already mentions 'fun activities' and 'guided conversations'—align metadata to these terms.

Currently in Lifestyle with no rank. Health & Fitness or Medical categories may better serve relationship therapy positioning and offer less competition. Alternatively, 'Lifestyle' subcategory optimization could improve discoverability.

Competitors show single-digit shared keyword overlap (1-2 keywords), indicating low ASO maturity across the space. Apps like 'Between' and 'PAIRS' that share keywords are not dominating, leaving room for aggressive metadata and creative optimization to capture share.