This audit was generated on April 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| closer communities | #1 | — |  |     | ||
| loneliness supportOpportunity | #75 |  |  |      | ||
| mental health supportOpportunity | Not ranked | — | — |      | ||
| anxiety coachingOpportunity | Not ranked | — | — |     | ||
| relationship helpOpportunity | Not ranked | — | — |      | ||
| burnout recoveryOpportunity | Not ranked | — | — |      | ||
| personal coachingOpportunity | Not ranked | — | — |      | ||
| emotional supportOpportunity | Not ranked | — | — |      | ||
| mental wellnessOpportunity | Not ranked | — | — |   | ||
| online therapyOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Closer
Lifestyle
Calm Harm – manage self-harm
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
KashKick: Get paid to have fun
Playful Rewards: Play & Earn
DailyGift: Earn Reward
Lemon8 - Lifestyle Community
Cash Giraffe: Games & Rewards
Ring - Always Home
Nextdoor: Neighborhood Network
Rewarded Play: Earn Gift Cards
Amazon Alexa
Google Home
eero wifi system
myQ Garage & Access Control
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Closer Communities has critical visibility issues with a score of 17/100, ranking for only 1 out of 10 targeted keywords despite a moderate quality score of 63%. The app is barely discoverable beyond exact brand searches and shows no category ranking, making immediate keyword optimization and metadata restructuring the top priorities.
The app ranks #1 for 'closer communities' (traffic 50, difficulty 40), demonstrating effective brand recognition within its user base. This indicates the app delivers value to existing users who search directly for it, providing a foundation to build upon for broader keyword expansion.
With only 1 out of 10 keywords ranked (19% keyword score) and 9 keywords completely unranked—including high-volume terms like 'mental health support' (traffic 41), 'anxiety coaching' (traffic 47), and 'emotional support' (traffic 47)—the app is essentially invisible to its target audience. The single non-brand ranking at position 75 for 'loneliness support' is functionally useless.
The 0% charts score with no category ranking in Lifestyle severely limits browse traffic, which typically accounts for 20-30% of app discovery. Being unranked suggests poor download velocity, weak retention signals, or insufficient category-keyword relevance for Google's algorithm.
Multiple relevant keywords show difficulty scores of 32-36 including 'burnout recovery,' 'loneliness support,' 'relationship help,' and 'emotional support'—all significantly lower than the brand term's difficulty of 40. These represent immediate opportunities for ranking gains with proper metadata integration and targeted creative optimization.
With only 1-2 shared keywords across all listed competitors (Closer, Feelset, Vent Heal Grow, Calm Harm), the competitive landscape is fragmented. This suggests no dominant player owns the 'community-based mental health' positioning, allowing Closer Communities to carve out differentiated ranking territory by emphasizing its coaching+community hybrid model.
The description leads with brand name repetition and vague lifestyle language rather than high-value keywords. Critical terms like 'anxiety,' 'coaching,' 'burnout,' and 'loneliness' appear but without strategic density or placement in the first 150 characters where Google Play's algorithm weighs most heavily.
- 1Rewrite Google Play title to 'Closer - Mental Health Coaching & Anxiety Support Community' to capture 4 high-value keywords while maintaining brand
- 2Restructure short description to front-load 'anxiety coaching, burnout recovery, loneliness support' in first 120 characters with clear value proposition
- 3Move from Lifestyle to Health & Fitness category (or request Health subcategory) to improve category-keyword alignment and browse visibility
- 4Build targeted creative assets (screenshots, feature graphic) showing keyword-specific use cases for A/B testing on 'coaching' vs 'community' positioning
- 5Implement ratings campaign to increase 107-review volume and improve 3.4-star rating, as low ratings suppress keyword ranking potential
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Closer Communities?
Closer Communities has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 26, 2026.
On how many keywords does Closer Communities rank?
Closer Communities is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Closer Communities?
Based on shared keyword rankings, the most frequent competitors of Closer Communities are Closer, Feelset - Vent, Heal, Grow, Calm Harm – manage self-harm. These apps appear next to Closer Communities on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Closer Communities in on the Google Play?
Closer Communities is listed in the Lifestyle category on the Google Play.
How can Closer Communities improve its App Store Optimization?
Based on this audit, Closer Communities should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Closer Communities.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.