This audit was generated on April 26, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
DOWAY

DOWAY

BeTrue Tech NZ

USUSen-US3.2 / 556 reviews Apr 18, 2026

Visibility Score

18Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
20
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
63
Rating and recency signals
Rating3.2 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
doway#1
72
34
—
OtterAI Transcribe Voice Notes
DOWAY
1
OtterAI Transcribe Voice Notes
2
Waymo
3
Speedway: Rewards & Shopping
4
Brainway: Beat Procrastination
5
voice to textNot ranked
54
65
——
Write by Voice: Speech to Text
1
Live Transcribe & Notification
2
Voice to text
3
Gboard - the Google Keyboard
4
SoundType AI - Voice To Text
5
speech transcriptionOpportunityNot ranked
42
35
——
Transkriptor - Speech to Text
1
Live Transcribe & Notification
2
Speechnotes - Speech To Text
3
OtterAI Transcribe Voice Notes
4
SoundType AI - Voice To Text
5
text converterNot ranked
42
66
——
Handwriting to Text Converter
1
Text Converter: Encode, Decode
2
OCR Image to Text Converter
3
AI Text Scanner: Image To Text
4
Text Fairy (OCR Text Scanner)
5
voice recorderNot ranked
80
84
——
Voice Recorder
1
Voice Recorder
2
Easy Voice Recorder
3
Voice Recorder & Voice Memos
4
Recorder
5
transcribe audioOpportunityNot ranked
41
56
——
Transkriptor - Speech to Text
1
Live Transcribe & Notification
2
OtterAI Transcribe Voice Notes
3
AI Transcribe Audio to Text
4
Notta-Transcribe Audio to Text
5
convert voiceOpportunityNot ranked
49
39
——
AI Voice: Text to Speech TTS
1
Voices AI: Voice Changer
2
SoundType AI - Voice To Text
3
ElevenLabs: AI Voice Generator
4
Audio Converter (MP3 AAC OPUS)
5
audio editorNot ranked
73
65
——
Music Audio Editor, MP3 Cutter
1
AudioLab Audio Cutter & Editor
2
Audio Editor & Music Editor
3
BandLab – Music Making Studio
4
MP3 Cutter and Ringtone Maker
5
voice notesNot ranked
57
62
——
Voice Recorder & Voice Memos
1
Voice Recorder
2
OtterAI Transcribe Voice Notes
3
Voicenotes
4
Voice Notes - Speech to text
5
text editingOpportunityNot ranked
56
40
——
QuickEdit Text Editor Pro
1
Microsoft Word: Edit Documents
2
Text Editor - Document Editor
3
Google Docs
4
Notepad - Text Editor
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
OtterAI Transcribe Voice Notes

OtterAI Transcribe Voice Notes

Productivity

4.8Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Tools chart position

Tools
Not currently ranked in top 200
QR Scanner & Barcode Reader

QR Scanner & Barcode Reader

★ 3.4
Volume Control Sound Launcher

Volume Control Sound Launcher

★ 4.4
Find My Phone by Clap Launcher

Find My Phone by Clap Launcher

★ 4.3
4
Cleanup: Phone Storage Cleaner

Cleanup: Phone Storage Cleaner

★ 4.4
5
QR & Barcode Scanner

QR & Barcode Scanner

★ 4.8
6
Google Authenticator

Google Authenticator

★ 3.8
7
QR & Barcode Scanner Launcher

QR & Barcode Scanner Launcher

★ 4.2
8
QR Scanner

QR Scanner

★ 3.9
9
Move to iOS

Move to iOS

★ 3.7
10
PhotoRescue Plus

PhotoRescue Plus

★ 4.5
11
Cleaner Guard

Cleaner Guard

★ 4.2
12
Proton VPN: Fast & Secure VPN

Proton VPN: Fast & Secure VPN

★ 4.7
13
Samsung Smart Switch Mobile

Samsung Smart Switch Mobile

★ 3.9
14
Google Translate

Google Translate

★ 4.3
15
Files by Google

Files by Google

★ 4.5

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

DOWAY holds a top‑rank for its brand keyword but overall ASO performance is poor, with only 1 of 10 target keywords ranking and no chart presence. Immediate focus should be on expanding keyword coverage and boosting rating/reviews to improve visibility.

Brand Keyword Ranking
high

The app ranks #1 for the exact brand term "doway" with a traffic potential of 72, giving it a solid foothold for brand‑search traffic. Leverage this by keeping the brand name prominent in the title and subtitle.

Quality Score
medium

A Quality Score of 63% indicates decent technical health (crash‑free, performance, metadata completeness). Maintain current stability while making ASO tweaks.

Keyword Coverage
high

Only 1 of 10 target keywords is ranked (10% Keywords Score). High‑traffic terms like "voice recorder" (traffic 80, difficulty 84) and "audio editor" (traffic 73, difficulty 65) are completely missing, limiting discoverability.

Low Rating & Few Reviews
high

The app sits at 3.2★ with just 56 reviews, which hurts conversion and algorithmic ranking. A low rating also signals potential quality concerns to users.

Target Low‑Difficulty Keywords
medium

Keywords such as "convert voice" (traffic 49, difficulty 39) and "speech transcription" (traffic 42, difficulty 35) have moderate traffic and relatively low competition. Integrating them into the subtitle, short description, and in‑app copy can quickly boost rankings.

Chart Presence & Downloads
medium

The app currently has 0% chart score (no global or category ranking). Running a short‑term install campaign or promotional offer can push the app into the Tools category, unlocking organic chart traffic.

Key Action Items
Priority actions to improve your app's visibility
  • 1Revise title/subtitle to include high‑traffic, low‑difficulty keywords (e.g., "Convert Voice, Speech Transcription").
  • 2Update the short and full description with the top‑10 target keywords, ensuring natural language and proper keyword density.
  • 3Implement an in‑app review prompt after successful transcriptions to increase review count and improve rating.
  • 4Launch a focused user‑acquisition push (e.g., Google UAC or Play Store promo) to achieve enough installs for entry into the Tools category chart.
  • 5Refresh visual assets (screenshots, video) to highlight AI transcription, editing, and tag features, using overlay text that contains primary keywords.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Strong visual presence

16 screenshots give users a comprehensive view of your app.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Short description

Your app description is only 339 characters. A longer description (1500-4000 chars) improves discoverability and conversion.

Rating needs improvement

A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Daily visibility score updates
Competitor monitoring
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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of DOWAY?

DOWAY has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 26, 2026.

On how many keywords does DOWAY rank?

DOWAY is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of DOWAY?

Based on shared keyword rankings, the most frequent competitors of DOWAY are OtterAI Transcribe Voice Notes. These apps appear next to DOWAY on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is DOWAY in on the Google Play?

DOWAY is listed in the Tools category on the Google Play.

How can DOWAY improve its App Store Optimization?

Based on this audit, DOWAY should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DOWAY.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.