How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| platelens | #1 | — | ||||
| nutrition coach | Not ranked | — | — | |||
| calorie tracker | Not ranked | — | — | |||
| macro calculator | Not ranked | — | — | |||
| food diary | Not ranked | — | — | |||
| meal logger | Not ranked | — | — | |||
| nutrition tracker | Not ranked | — | — | |||
| diet planner | Not ranked | — | — | |||
| food scanner | Not ranked | — | — | |||
| nutrient tracker | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
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Step Tracker Launcher
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healow
Health Sense: Track & Record
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Strava: Run, Bike, Walk
Blood Pressure
Blood Pressure Tracker
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
PlateLens has excellent user satisfaction and a top‑ranked brand keyword, but its overall visibility is low due to poor keyword coverage and lack of chart placement. Immediate focus should be expanding keyword rankings and improving store assets to capture high‑traffic searches.
The app boasts a 4.8‑star rating from 392 reviews and a perfect Quality Score (100%). Leverage this credibility in the description and promotional graphics to boost conversion.
Only 1 of 10 target keywords ("platelens") is ranked (position 1). High‑traffic terms like "nutrition tracker" (traffic 82) and "calorie tracker" (traffic 62) are not ranked, dragging the Keywords Score down to 16%.
Charts Score is 0% with no placement in global or category charts, preventing organic discovery in top‑listings. This is a major gap for a health‑and‑fitness app.
Keywords such as "macro calculator" (difficulty 30) and "nutrient tracker" (difficulty 38) have strong traffic (52‑59) and manageable competition. Optimizing title/description for these can quickly add rankings.
Current description highlights features but lacks visual proof. Adding an app preview video and redesigning screenshots to showcase AI photo‑logging will improve click‑through and install rates.
Competitor analysis shows minimal keyword overlap. Localizing the listing into English (US/UK), Spanish, and Portuguese and translating top keywords can capture untapped traffic in those regions.
Actionable recommendations to improve your visibility
Your description is 3724 characters, providing good keyword density and information for users.
21 screenshots give users a comprehensive view of your app.
Your 4.8 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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