This audit was generated on April 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bothways | #1 | — |  |  | ||
| dual cameraOpportunity | Not ranked | — | — |      | ||
| video recordingOpportunity | Not ranked | — | — |      | ||
| portrait modeOpportunity | Not ranked | — | — |      | ||
| landscape videoOpportunity | Not ranked | — | — |      | ||
| face trackingOpportunity | Not ranked | — | — |      | ||
| multi formatOpportunity | Not ranked | — | — |      | ||
| simultaneous exportOpportunity | Not ranked | — | — |      | ||
| vertical videoOpportunity | Not ranked | — | — |     | ||
| social media recordingOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Camam
Utilities
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Photo & Video chart position
DualShot Recorder
Moment Pro Camera II
PhotoPills
LumaFusion
PromptSmart Pro - Teleprompter
Pro Camera by Moment
NightCap Camera
Stop Motion Studio Pro
Rarevision VHS: Retro Cam
Print to Size
BerryFilm - Korean Style Cam
myLightMeter PRO
Cadrage Director's Viewfinder
ProCam - Pro Camera
Lumy
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Bothways has a perfect 5.0 rating and ranks #1 for its brand term, but with a 17/100 visibility score it is essentially invisible on the App Store. The app must urgently rebuild its keyword strategy, metadata, and social proof to compete in the crowded Photo & Video category.
The app owns position #1 for "bothways" (difficulty 37, traffic 43), proving the listing is technically indexable and the brand is unique. Leverage this equity by adding high-traffic, mid-difficulty suffixes such as "bothways dual camera" in a new subtitle to piggy-back on branded searches while capturing generic traffic.
None of the eight core feature keywords (e.g., "dual camera", "vertical video", traffic 48-52) are ranked, indicating Apple has no semantic understanding of the app’s function. The 100% quality score is wasted because title/subtitle/keyword bank lack these phrases; full metadata rewrite is mandatory.
Keywords like "simultaneous export" (difficulty 29, traffic 39) and "multi format" (difficulty 31, traffic 38) sit below the 35-difficulty sweet spot and perfectly describe the app’s USP. Insert them into a new subtitle and keyword field to gain quick ranking wins before assaulting higher-traffic terms.
Not ranked in any Photo & Video chart, so the app receives zero browse traffic. With only one competitor (Camam) and a $4.99 price anchor, a limited-time launch-sale + Apple Search Ads burst can spike downloads >500 to reach top-200 category, triggering organic chart visibility.
The 5.0 rating is from 0 reviews, creating trust friction versus Camam and others that have hundreds. Implement an in-app rating prompt after first successful export, aiming for 50 reviews in the first 30 days to unlock review-keyword indexing and lift conversion.
Real-time landscape + portrait encoding with Vision-based face tracking is defensible intellectual property. Turn this into scroll-stopping creative: show side-by-side exports in the first screenshot and add "Dual-Export Camera" in the title to bridge brand and function for Apple’s algorithm and users alike.
- 1Rewrite metadata: new title "Bothways: Dual-Export Camera", subtitle capturing "simultaneous export, vertical & landscape video, face tracking", and keyword bank filled with 8 low-difficulty synonyms.
- 2Run a 7-day Apple Search Ads campaign on exact-match "dual camera", "vertical video", "landscape video" with CPT bids $0.60 to force initial rank and accumulate first 100 downloads.
- 3Drop price to $2.99 for 14-day launch window, email existing users, and trigger in-app rating prompt after second export to reach 50 reviews quickly.
- 4Replace screenshot #1 with a split-pane visual (9:16 vs 16:9) captioned "Record Once, Export Twice" and add a 15-second App Preview video demonstrating live face tracking.
- 5Submit minor update every 3-4 weeks with release notes containing target keywords to refresh indexing velocity and stay on Apple’s editorial radar.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1612 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Bothways?
Bothways has a visibility score of 17 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 25, 2026.
On how many keywords does Bothways rank?
Bothways is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Bothways?
Based on shared keyword rankings, the most frequent competitors of Bothways are Camam. These apps appear next to Bothways on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Bothways in on the Apple App Store?
Bothways is listed in the Photo & Video category on the Apple App Store.
How can Bothways improve its App Store Optimization?
Based on this audit, Bothways should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Bothways.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.