Bothways

The app name "bothways" ranks #1 for its own brand keyword, generating 43 estimated traffic points. Leverage this by keeping the brand name unchanged and using it in the subtitle and promotional text.

9 of the 10 analyzed functional keywords (e.g., "dual camera", "vertical video") are not ranked despite moderate traffic (42‑52) and manageable difficulty (29‑52). This is the biggest driver of the 15% keyword score.

The app has 0 reviews and a 0.0 rating, contributing to a low quality score (50%). Lack of social proof hurts conversion and may impact App Store ranking algorithms.

At $4.99 the app sits above the typical price for camera utilities, which can deter impulse installs, especially with no reviews to justify cost.

Keywords like "vertical video" (traffic 51, difficulty 42) and "portrait mode" (traffic 42, difficulty 36) have decent demand and lower difficulty than many camera apps. Adding them to the 100‑character keyword field and sprinkling them in the subtitle/description can boost rankings quickly.