Dew - Affirmation Alarm

Only 1 of the top 10 target keywords ranks (affirmation alarm #42) despite decent traffic (41). The app’s title and keyword field lack high‑traffic terms like "morning affirmations" and "positive alarm clock".

The description’s first 500 characters do not contain any of the high‑traffic keywords (e.g., "mindful wake up", "daily affirmation app"). This hurts relevance scores and search rankings.

Competitor Daily Affirmations Harmony shares only 1 keyword with Dew. By adding additional keywords such as "uplifting alarm sounds" and "motivational alarm clock" (traffic 42‑48, difficulty 32‑38), Dew can capture untapped search volume.

The app has 0 reviews and a 0‑star rating, which negatively impacts the Quality Score (50%). Users are less likely to download an app without social proof.

Current assets do not highlight the unique typing‑to‑dismiss mechanic. Adding screenshots that show the prompt and a short preview video can improve conversion and the Quality Score.

The app’s unique self‑care angle (typing a positive sentence) differentiates it from generic alarm apps, giving a solid narrative to build around in the description and marketing assets.