This audit was generated on April 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| parcel | #22 |  |  |      | ||
| package tracker | Not ranked | — | — |    | ||
| track packagesOpportunity | Not ranked | — | — |  | ||
| delivery trackerOpportunity | Not ranked | — | — |  | ||
| parcel trackingOpportunity | Not ranked | — | — | | ||
| package deliveryOpportunity | Not ranked | — | — |    | ||
| track my packageOpportunity | Not ranked | — | — | | ||
| shipping trackerOpportunity | Not ranked | — | — |  | ||
| package monitorOpportunity | Not ranked | — | — | | ||
| courier trackerOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Parcel Delivery App
Business
DHL Express Mobile
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Parcel currently has a very low visibility score (7/100) with only one keyword ranked (parcel at #22) and no user ratings. Immediate focus should be on boosting keyword relevance and acquiring reviews to improve both discoverability and credibility.
Only 1 out of 10 target keywords is ranked, with the top keyword 'parcel' at position 22 (traffic 67, difficulty 73). This limits organic discovery. Expand the keyword set and incorporate high‑traffic terms like 'package tracker' and 'track my package' into the title, short description, and long description.
The app has no ratings or reviews, resulting in a 0‑star rating placeholder that discourages clicks. Implement in‑app prompts after successful tracking events to encourage 4‑star reviews and consider a small incentive program.
Current title 'Parcel' does not contain any high‑volume keywords. Adding a descriptor (e.g., 'Parcel Tracker – Package & Delivery Tracker') could capture the 67‑traffic keyword 'parcel' and improve rankings for related terms.
Quality score is only 50%, indicating weak visual assets. Create high‑resolution screenshots highlighting swipe‑delete, dark mode, and real‑time tracking, plus a compelling feature graphic. This can raise conversion rates and indirectly boost rankings.
The app offers customizable swipe gestures and undo windows, differentiating it from competitors like DHL Express Mobile. Emphasize these features in the description and visuals to attract power users and improve keyword relevance.
- 1Revise app title to include primary keywords (e.g., 'Parcel Tracker – Package & Delivery Tracker').
- 2Integrate top‑traffic keywords ('package tracker', 'track my package', 'delivery tracker') naturally into the short and long descriptions.
- 3Add in‑app review prompts after successful tracking updates and run a short campaign to generate at least 20 4‑star reviews.
- 4Create new high‑resolution screenshots and a feature graphic that showcase swipe gestures, dark mode, and real‑time tracking.
- 5Monitor competitor keyword usage and adjust the keyword list monthly to target lower‑difficulty, high‑traffic terms.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 7/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Parcel?
Parcel has a visibility score of 7 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 24, 2026.
On how many keywords does Parcel rank?
Parcel is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Parcel?
Based on shared keyword rankings, the most frequent competitors of Parcel are Parcel Delivery App, DHL Express Mobile. These apps appear next to Parcel on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Parcel in on the Google Play?
Parcel is listed in the Tools category on the Google Play.
How can Parcel improve its App Store Optimization?
Based on this audit, Parcel should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Parcel.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.