How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| othello master | #4 | |||||
| othello | #60 | |||||
| reversi challenge | #94 | |||||
| reversi game | Not ranked | — | — | |||
| board games | Not ranked | — | — | |||
| strategy games | Not ranked | — | — | |||
| multiplayer othello | Not ranked | — | — | |||
| reversi online | Not ranked | — | — | |||
| classic board | Not ranked | — | — | |||
| game of strategy | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Games
Games
Games
Games
Games
Games
Occurrence count shows how many keywords each competitor appears on
Games chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a very low visibility score (8/100) with poor keyword coverage and no category ranking, though its brand keyword "othello master" ranks #4. Immediate focus should be on expanding keyword reach and boosting conversion signals.
The exact app name "othello master" ranks #4 with low difficulty (29) and decent traffic (30), showing strong brand recognition. Leverage this by keeping the brand term prominent in title and subtitle.
Only 3 of the top 10 target keywords are ranked, leaving high‑traffic terms like "board games" (traffic 84, difficulty 38) and "strategy games" (traffic 84, difficulty 39) untapped. Expand the keyword field to capture these.
The app shows 0.0 rating with no reviews, which harms trust and conversion. Lack of social proof is a major barrier to organic installs.
Keywords such as "reversi challenge" (traffic 26, difficulty 27) and "reversi online" (traffic 31, difficulty 40) have low competition and can be added to the keyword list to quickly gain rankings.
The current title is short and does not include core terms like "Reversi" or "Board Game". Adding them to title/subtitle can improve relevance for multiple high‑traffic keywords.
The app lacks localized screenshots and video, and the description stops abruptly. Rich media highlighting AI levels, hint system, and multiplayer can raise conversion rates and offset low rankings.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 8/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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