This audit was generated on April 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| othello master | #4 |  |  |    | ||
| othello | #60 |  |  |   | ||
| reversi challengeOpportunity | #94 |  |  |     | ||
| reversi gameOpportunity | Not ranked | — | — |   | ||
| board gamesOpportunity | Not ranked | — | — |      | ||
| strategy gamesOpportunity | Not ranked | — | — |     | ||
| multiplayer othelloOpportunity | Not ranked | — | — |    | ||
| reversi onlineOpportunity | Not ranked | — | — |     | ||
| classic board | Not ranked | — | — |      | ||
| game of strategyOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Theole V+, Othello game.
Games
Piccolo: Othello
Games
2P Games
Games
Othello - Reversi Board Game
Games
Othello Quest - Online Othello
Games
FlipFury
Games
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Games chart position
Block Out! - Color Sort Puzzle
Arrows – Puzzle Escape
Magic Sort!
Block Blast！
Dicero!
Rips by Triumph
Vita Mahjong
Royal Kingdom
Jewel Coloring
Solitaire Associations Journey
Roblox
Arrows GO!
Disney Solitaire
Brawl Stars
Pixel Flow!
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a very low visibility score (8/100) with poor keyword coverage and no category ranking, though its brand keyword "othello master" ranks #4. Immediate focus should be on expanding keyword reach and boosting conversion signals.
The exact app name "othello master" ranks #4 with low difficulty (29) and decent traffic (30), showing strong brand recognition. Leverage this by keeping the brand term prominent in title and subtitle.
Only 3 of the top 10 target keywords are ranked, leaving high‑traffic terms like "board games" (traffic 84, difficulty 38) and "strategy games" (traffic 84, difficulty 39) untapped. Expand the keyword field to capture these.
The app shows 0.0 rating with no reviews, which harms trust and conversion. Lack of social proof is a major barrier to organic installs.
Keywords such as "reversi challenge" (traffic 26, difficulty 27) and "reversi online" (traffic 31, difficulty 40) have low competition and can be added to the keyword list to quickly gain rankings.
The current title is short and does not include core terms like "Reversi" or "Board Game". Adding them to title/subtitle can improve relevance for multiple high‑traffic keywords.
The app lacks localized screenshots and video, and the description stops abruptly. Rich media highlighting AI levels, hint system, and multiplayer can raise conversion rates and offset low rankings.
- 1Rename title to "Othello Master: Reversi Board Game" and add subtitle with key terms (e.g., "Play Othello, Reversi, Strategy Board Game").
- 2Refresh keyword field to include high‑traffic, low‑difficulty terms: board games, strategy games, multiplayer othello, reversi online, reversi challenge.
- 3Create 5 localized screenshots and a 15‑second preview video emphasizing AI difficulty, hint system, and multiplayer mode.
- 4Implement an in‑app prompt after 3rd win to ask for a 5‑star rating and guide users to leave a review.
- 5Monitor competitor keywords weekly and adjust metadata to stay ahead on shared terms like "othello" and "reversi".
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 8/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Othello Master: Reversi?
Othello Master: Reversi has a visibility score of 8 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 24, 2026.
On how many keywords does Othello Master: Reversi rank?
Othello Master: Reversi is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Othello Master: Reversi?
Based on shared keyword rankings, the most frequent competitors of Othello Master: Reversi are Theole V+, Othello game., Othello - Reversi Board Game, Piccolo: Othello. These apps appear next to Othello Master: Reversi on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Othello Master: Reversi in on the Apple App Store?
Othello Master: Reversi is listed in the Games category on the Apple App Store.
How can Othello Master: Reversi improve its App Store Optimization?
Based on this audit, Othello Master: Reversi should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Othello Master: Reversi.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.