This audit was generated on April 23, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| haven | #12 | |||||
| calm anxiety | #16 | |||||
| anxiety relief | #22 | |||||
| calming tools | #24 | |||||
| overwhelm support | #34 | |||||
| stress managementOpportunity | Not ranked | — | — | |||
| panic attack helpOpportunity | Not ranked | — | — | |||
| emotional overloadOpportunity | Not ranked | — | — | |||
| grounding techniquesOpportunity | Not ranked | — | — | |||
| anxiety supportOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Mahjong Haven - Play for Calm
Game Casual
Aura: Meditation & Sleep, CBT
Health & Fitness
Breathe Pine: Calm Anxiety
Health & Fitness
AM Project: AI Therapy for Men
Health & Fitness
Anxiety & Mood Tracker - Paxly
Lifestyle
HAVEN Shop
Shopping
relif: Ease Anxiety & Stress
Health & Fitness
Doro: Anxiety & Stress Relief
Health & Fitness
Rythm: Sleep & Mood tracker
Health & Fitness
Anxiety Solution Stress Relief
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
B.A.A. Racing App
Blood Pressure Tracker
Blood Pressure Log
healow
Finch: Self-Care Pet
Health Sense: Track & Record
AllTrails: Hike, Bike & Run
Step Tracker Launcher
Step Counter - Pedometer
Strava: Run, Bike, Walk
BitePal: AI Calorie Counter
Flo Ovulation & Period Tracker
Blood Pressure
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Haven: Anxiety Relief & Calm has a low overall visibility (37/100) with modest keyword performance (46% score) and no chart rankings. Immediate focus should be on expanding and optimizing keyword coverage while building social proof to boost rankings.
Only 5 of the top 10 target keywords rank, and 5 high‑traffic terms (e.g., "stress management", "panic attack help") are not ranked at all. This caps discoverability despite decent traffic potential (30‑50 searches).
The app has a 0.0 rating with no reviews, which heavily penalizes quality score and click‑through rates. Competitors show active review counts, boosting their credibility and rankings.
Keywords like "stress management" (traffic 47, difficulty 36) and "grounding techniques" (traffic 45, difficulty 26) are unranked but have low difficulty, presenting quick wins if added to title/short description and reinforced in the body copy.
The brand term "haven" ranks at #12 with strong traffic (65) despite difficulty 81, indicating brand awareness that can be leveraged in the title and subtitle for better visibility.
Quality score is only 50%; improving the icon, feature graphic, and screenshot captions (adding keyword‑rich call‑outs) can raise conversion rates and overall quality rating.
The app is not ranked in the Health & Fitness category. Adding category‑specific keywords and aligning the app’s primary function (e.g., "Anxiety Relief") with the category can unlock category chart placement.
- 1Revise title and short description to include top‑traffic, low‑difficulty keywords (e.g., "Anxiety Relief & Stress Management").
- 2Integrate missing high‑traffic keywords into the full description and feature list, ensuring natural language flow.
- 3Launch an in‑app prompt or incentive campaign to solicit at least 50 user reviews with a 4+ star rating within 30 days.
- 4Refresh visual assets: redesign the icon for clearer calming imagery and add screenshot captions that highlight key features using target keywords.
- 5Implement A/B testing on metadata (title, subtitle, description) and monitor ranking shifts weekly.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Haven: Anxiety Relief & Calm?
Haven: Anxiety Relief & Calm has a visibility score of 37 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 23, 2026.
On how many keywords does Haven: Anxiety Relief & Calm rank?
Haven: Anxiety Relief & Calm is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Haven: Anxiety Relief & Calm?
Based on shared keyword rankings, the most frequent competitors of Haven: Anxiety Relief & Calm are Mahjong Haven - Play for Calm, HAVEN Shop, Aura: Meditation & Sleep, CBT. These apps appear next to Haven: Anxiety Relief & Calm on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Haven: Anxiety Relief & Calm in on the Google Play?
Haven: Anxiety Relief & Calm is listed in the Health & Fitness category on the Google Play.
How can Haven: Anxiety Relief & Calm improve its App Store Optimization?
Based on this audit, Haven: Anxiety Relief & Calm should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Haven: Anxiety Relief & Calm.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.