Haven: Anxiety Relief & Calm

Only 5 of the top 10 target keywords rank, and 5 high‑traffic terms (e.g., "stress management", "panic attack help") are not ranked at all. This caps discoverability despite decent traffic potential (30‑50 searches).

The app has a 0.0 rating with no reviews, which heavily penalizes quality score and click‑through rates. Competitors show active review counts, boosting their credibility and rankings.

Keywords like "stress management" (traffic 47, difficulty 36) and "grounding techniques" (traffic 45, difficulty 26) are unranked but have low difficulty, presenting quick wins if added to title/short description and reinforced in the body copy.

The brand term "haven" ranks at #12 with strong traffic (65) despite difficulty 81, indicating brand awareness that can be leveraged in the title and subtitle for better visibility.

Quality score is only 50%; improving the icon, feature graphic, and screenshot captions (adding keyword‑rich call‑outs) can raise conversion rates and overall quality rating.

The app is not ranked in the Health & Fitness category. Adding category‑specific keywords and aligning the app’s primary function (e.g., "Anxiety Relief") with the category can unlock category chart placement.