This audit was generated on April 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| rain sounds | #50 |  |  |      | ||
| nature sounds | #54 |  |  |    | ||
| sleep musicOpportunity | #100 |  | — |     | ||
| sleep sounds | Not ranked | — | — |  | ||
| white noise | Not ranked | — | — |    | ||
| insomnia reliefOpportunity | Not ranked | — | — |     | ||
| tinnitus treatmentOpportunity | Not ranked | — | — |      | ||
| relaxing melodiesOpportunity | Not ranked | — | — |   | ||
| sleep timer | Not ranked | — | — |      | ||
| asmr soundsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Sleeping Sounds : White Noise
Health & Fitness
Sleep Tracker & Sound by Remly
Health & Fitness
Relax Water: sleep, meditation
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Log
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Step Tracker Launcher
Blood Pressure Care
Chair Workout: Women's Edition
Finch: Self-Care Pet
healow
Step Counter - Pedometer
Flo Ovulation & Period Tracker
Strava: Run, Bike, Walk
Blood Pressure
Health Sense: Track & Record
BitePal: AI Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app suffers from extremely low visibility (8/100) despite a solid quality score (78%) and decent rating (4.3). Immediate focus should be on keyword optimization and chart presence to capture high‑traffic terms like "sleep sounds" and "white noise".
Both primary keywords "sleep sounds" (traffic 73, difficulty 79) and "white noise" (traffic 69, difficulty 75) are not ranked, causing the biggest traffic loss. Update the title, subtitle, and short description to include these exact terms and consider adding them to the keyword field.
Charts Score is 0%, meaning the app does not appear in any global or category top‑charts, limiting organic discovery. Boost installs through a short‑term install campaign and improve conversion rate to push the app into the top‑200 of Health & Fitness.
The app already ranks for "rain sounds" (rank 50) and "nature sounds" (rank 54) with traffic scores of 67 and 65. Optimize the description and add related long‑tail keywords (e.g., "rain white noise", "forest nature sounds") to push these into the top 20 and capture additional traffic.
Quality Score is 78% and the rating is 4.3 / 5 from 1,509 reviews, indicating strong user satisfaction. Leverage this by highlighting star rating in promotional assets and prompting happy users for more 5‑star reviews to improve credibility.
"insomnia relief" (traffic 47, difficulty 32) and "tinnitus treatment" (traffic 31, difficulty 30) have low difficulty but the app is not ranked. Incorporate these phrases naturally in the description and add them to the keyword list to capture easy wins.
- 1Revise the app title to include "Sleep Sounds" and subtitle to include "White Noise" while keeping it under the character limits.
- 2Rewrite the short description and first 500‑character block to embed top‑traffic keywords (sleep sounds, white noise, rain sounds, insomnia relief, tinnitus treatment).
- 3Add the low‑difficulty niche keywords (insomnia relief, tinnitus treatment, relaxing melodies) to the keyword field and ensure they appear in the description.
- 4Launch a short‑term user‑acquisition campaign focused on the Health & Fitness category to drive installs and break into the top‑200 charts.
- 5Implement an in‑app prompt after a positive session to encourage 5‑star reviews, aiming to raise the rating above 4.5.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2385 characters, providing good keyword density and information for users.
Strong visual presence
14 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 8/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Sleep Sounds: White Noise?
Sleep Sounds: White Noise has a visibility score of 8 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 29, 2026.
On how many keywords does Sleep Sounds: White Noise rank?
Sleep Sounds: White Noise is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Sleep Sounds: White Noise?
Based on shared keyword rankings, the most frequent competitors of Sleep Sounds: White Noise are Sleeping Sounds : White Noise, Slo: Sleep Sounds, Brown Noise, Sleep Tracker & Sound by Remly. These apps appear next to Sleep Sounds: White Noise on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Sleep Sounds: White Noise in on the Google Play?
Sleep Sounds: White Noise is listed in the Health & Fitness category on the Google Play.
How can Sleep Sounds: White Noise improve its App Store Optimization?
Based on this audit, Sleep Sounds: White Noise should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sleep Sounds: White Noise.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.