How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| usb diagnostics | #1 | — | ||||
| mobile usb diagnostics | #1 | — | ||||
| usb analysis tool | #2 | |||||
| usb device tester | #4 | |||||
| usb otg diagnostics | #4 | |||||
| usb device scanner | #5 | |||||
| usb type-c tester | #6 | |||||
| usb device analyzer | #7 | |||||
| usb connector tester | #7 | |||||
| otg cable tester | #32 |
Apps positioned directly before or after yours on keywords
Tools
Tools
Tools
Tools
Tools
Productivity
Productivity
Tools
Tools
Occurrence count shows how many keywords each competitor appears on
Tools chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
USB diagnostics shows strong keyword targeting with 95% visibility score and #1 ranks for core terms, but suffers from zero chart presence and poor quality signals (25% score) that limit organic growth. The app is functionally invisible to browsing users despite excellent search optimization, with competitors like USB TOOLS capturing shared keyword traffic through superior featuring.
Exceptional performance on 10 analyzed keywords with 9 in top 10 positions, including #1 ranks for 'usb diagnostics' and 'mobile usb diagnostics' which drive 84 combined traffic. The keyword portfolio shows balanced difficulty scores (30-40) indicating sustainable competitive positioning. Maintain and expand this foundation by targeting adjacent terms like 'usb speed test' and 'cable checker' with similar difficulty profiles.
Complete absence from both global and category charts (0% score) means zero passive discovery. With category rank 'not ranked' in Tools, the app receives no featuring benefit from Google Play's algorithmic promotions. This explains why 5-shared-keyword competitor USB TOOLS likely outperforms despite similar search terms—chart presence compounds keyword visibility into sustained impressions.
25% Quality Score combined with 3.6/5 rating from 1,010 reviews signals significant user experience issues degrading conversion and retention. Low ratings directly suppress store ranking algorithms and reduce install conversion from search impressions. Competitor analysis shows Ultimate USB and SanDisk (enterprise-backed) likely benefit from higher quality signals that boost their featuring eligibility.
Ranked keywords peak at 50 traffic ('usb diagnostics') while unranked competitor gaps exist: 'usb otg checker' (estimated 45+ traffic), 'cable tester' (55+ traffic), and 'usb debug' (40+ traffic). Current rank 32 for 'otg cable tester' (33 traffic) indicates recent ranking attempts—prioritize pushing this to top 10 through metadata reinforcement and behavioral signals.
USB TOOLS leads on 5 shared keywords, suggesting direct feature/function overlap without differentiation. Analyze their screenshots and reviews to identify feature gaps causing their superior conversion. Leverage behind competitors Ultimate USB and SanDisk (only 1-2 shared keywords) to expand into enterprise/USB brand-adjacent terms they're not targeting, such as 'flash drive repair' or 'usb storage diagnostic'.
Last updated 2023-12-06 creates 10+ month staleness penalty in Google Play's freshness algorithm. Tools category apps require quarterly minimum updates to maintain ranking eligibility. This staleness likely contributes to both quality score degradation and chart exclusion. Immediate update with target SDK version and feature additions will reset freshness signals.
Actionable recommendations to improve your visibility
Ranking in top 10 for 7 keyword(s): usb device tester, usb analysis tool, usb device scanner.
Score of 73/100 indicates solid app store presence.
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Last updated 29 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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