This audit was generated on April 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the daily record | #1 | — |  |     | ||
| wooster news | #1 | — |  |    | ||
| wooster oh news | #1 | — | |   | ||
| the daily record app | #37 | |  |    | ||
| local news | Not ranked | — | — |      | ||
| ohio newsOpportunity | Not ranked | — | — |     | ||
| daily newspaperOpportunity | Not ranked | — | — |      | ||
| news appOpportunity | Not ranked | — | — |   | ||
| news enewspaperOpportunity | Not ranked | — | — |   | ||
| local newspaperOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Daily Record Newspaper
News & Magazines
Worcester News
News & Magazines
Daily Record
News & Magazines
The Daily Pour
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
News & Magazines chart position
X
Haystack News: Local TV News
CrimeRadar: Dispatch Alerts
Local News - Breaking &Weather
Substack
Police Scanner - Live Radio
Local Weather News - Radar
Local Weather & News - Radar
NewsBreak: Local News & Alerts
Local News: Breaking & Latest
The White House
Scanner Radio - Police Scanner
FOX News - Daily Breaking News
Local News - Latest & Smart
FOX LOCAL: Live News & Weather
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The Daily Record app ranks well for its brand terms but lacks visibility for high‑traffic generic news keywords, leading to a modest 66/100 visibility score. Immediate focus should be on keyword expansion, review acquisition, and visual asset refresh to climb the charts and improve conversions.
The app holds #1 positions for "the daily record", "wooster news", and "wooster oh news" with traffic scores of 30‑40 and low difficulty (35‑38). Leverage this by reinforcing brand terms in the title and short description.
Four high‑traffic keywords ("local news", "ohio news", "daily newspaper", "news app") are not ranked despite traffic potentials of 49‑61 and moderate difficulty (40‑46). Incorporate these terms naturally into the short and long descriptions and update the keyword field.
Current rating is 3.6 ★ from only 24 reviews, which can hurt install conversion. Implement an in‑app prompt after valuable content consumption to encourage 5‑star ratings and consider a short incentive (e.g., exclusive local event guide).
Charts score is 0 % (no global or category ranking). Boost organic installs by optimizing metadata, adding localized screenshots, and running a limited‑budget Google App Campaign targeting "Wooster" and "Ohio" users.
Competitors like Worcester News rank ahead despite similar keywords. Emphasize unique strengths—high‑quality photography, video stories, and hyper‑local sports coverage—in the description and visual assets to capture niche interest.
- 1Add top‑traffic generic keywords (local news, ohio news, daily newspaper, news app) to the short description and keyword field.
- 2Refresh screenshots and add a short video highlighting local sports, photography, and weather alerts.
- 3Implement an in‑app rating prompt after users read an article to increase 5‑star reviews.
- 4Run a localized Google App Campaign targeting users in Wooster and surrounding Ohio counties.
- 5Monitor competitor keyword usage weekly and adjust copy to maintain brand‑keyword dominance.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
13 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): wooster news, wooster oh news.
Good visibility score
Score of 66/100 indicates solid app store presence.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Daily Record - Wooster, OH?
The Daily Record - Wooster, OH has a visibility score of 66 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 29, 2026.
On how many keywords does The Daily Record - Wooster, OH rank?
The Daily Record - Wooster, OH is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Daily Record - Wooster, OH?
Based on shared keyword rankings, the most frequent competitors of The Daily Record - Wooster, OH are Worcester News, Daily Record, Daily Record Newspaper. These apps appear next to The Daily Record - Wooster, OH on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Daily Record - Wooster, OH in on the Google Play?
The Daily Record - Wooster, OH is listed in the News & Magazines category on the Google Play.
How can The Daily Record - Wooster, OH improve its App Store Optimization?
Based on this audit, The Daily Record - Wooster, OH should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Daily Record - Wooster, OH.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.