This audit was generated on April 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the daily puzzle | #1 | — |  |     | ||
| daily puzzles | #9 |  |  |   | ||
| daily brain puzzles | #19 | |  |  | ||
| word games | Not ranked | — | — |      | ||
| logic puzzlesOpportunity | Not ranked | — | — |     | ||
| brain training | Not ranked | — | — |      | ||
| sudoku | Not ranked | — | — |     | ||
| word search | Not ranked | — | — |      | ||
| puzzle gamesOpportunity | Not ranked | — | — |      | ||
| brain teasersOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Jigsaw Puzzle - Daily Puzzles
Game Puzzle
Daily Logic Puzzles
Game Puzzle
Puzzle Page - Daily Puzzles!
Game Puzzle
Logic Grid Puzzles: Brain Game
Game Word
NYT Games: Wordle & Crossword
Game Word
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Word chart position
Zen Word® - Relax Puzzle Game
Solitaire Associations Journey
Word Search Explorer
Word Connect Association
Word Search - Word Puzzle Game
PlaySimple Cryptogram
Wordscapes: Word puzzle game
Associations - Colorwood Game
Crossword Master - Word Puzzle
NYT Games: Wordle & Crossword
Wordle!
Fillwords: Word Search Puzzles
Bubble Word Jam
Netflix Puzzled
Word Solitaire Now!
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The Daily Puzzle dominates its exact app name (rank 1) but only 2 of 10 target keywords rank in the top 10, leading to a modest visibility score of 51/100. The primary priority is expanding keyword coverage and gaining chart visibility.
The exact match keyword "the daily puzzle" ranks #1 with a traffic potential of 48 and moderate difficulty (44), showing the app’s core brand is well‑optimized.
Only 2 of the 10 analyzed keywords rank in the top 10; high‑traffic terms like "word games" (traffic 82, difficulty 61) and "brain training" (traffic 60, difficulty 81) are not ranked at all, leaving large search volume untapped.
Charts score is 0%, meaning the app is not appearing in any global or category charts, which drastically reduces organic discoverability and credibility.
Keywords such as "word games" (traffic 82, difficulty 61) and "sudoku" (traffic 73, difficulty 98) have high search volume. Incorporating them into the short description, long description, and possibly the title (if brand permits) can boost rankings.
Competitors like "Puzzle Page - Daily Puzzles!" and "Daily Logic Puzzles" rank ahead on shared keywords. Analyzing their metadata (icon, screenshots, localized copy) can reveal gaps to exploit, especially in visual assets and keyword placement.
- 1Add 2–3 high‑traffic keywords (e.g., "word games", "brain training", "sudoku") to the short description (max 80 characters) and sprinkle them naturally in the first 2 sentences of the long description.
- 2Rewrite the long description to include dedicated keyword‑rich sections for "daily puzzles", "logic puzzles", and "brain teasers", using bullet points and synonyms to improve relevance without keyword stuffing.
- 3Create A/B tests for the app icon and screenshot carousel that highlight the variety of puzzle types (Sudoku, Nonogram, Cryptogram) to improve conversion rate and aid chart placement.
- 4Launch a short‑term install‑boost campaign (e.g., Play Store install ads or cross‑promotion) aimed at surpassing the chart threshold in the "Word" sub‑category, then monitor ranking uplift.
- 5Monitor competitor metadata weekly; replicate successful asset styles and iterate on localized copy for top‑performing regions to capture additional organic traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1730 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): daily puzzles.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Daily Puzzle?
The Daily Puzzle has a visibility score of 51 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 28, 2026.
On how many keywords does The Daily Puzzle rank?
The Daily Puzzle is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Daily Puzzle?
Based on shared keyword rankings, the most frequent competitors of The Daily Puzzle are Puzzle Page - Daily Puzzles!, Jigsaw Puzzle - Daily Puzzles, Logic Grid Puzzles: Brain Game. These apps appear next to The Daily Puzzle on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Daily Puzzle in on the Google Play?
The Daily Puzzle is listed in the Game Word category on the Google Play.
How can The Daily Puzzle improve its App Store Optimization?
Based on this audit, The Daily Puzzle should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Daily Puzzle.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.