This audit was generated on April 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| daily pulse tracking | #3 |  |  |    | ||
| heart rhythm monitor | #5 |  |  |    | ||
| heart rate monitor app | #6 |  |  |  | ||
| heart rate monitor | #8 |  | |  | ||
| heart rate app | #14 |  |  | | ||
| pulse tracker | #23 |  |  | | ||
| heart activity trackerOpportunity | #82 |  |  |  | ||
| blood pressure logOpportunity | Not ranked | — | — |      | ||
| breathing exercisesOpportunity | Not ranked | — | — |      | ||
| blood pressure appOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Google Fit: Activity Tracking
Health & Fitness
Heart Rate Monitor: Pulse BPM
Health & Fitness
HeartUp - Monitor Heart Rate
Health & Fitness
adidas Running: Run tracker
Health & Fitness
Pulse: Your anything tracker
Productivity
Heart Monitor: Measure BP & HR
Medical
Heart Rate Monitor
Health & Fitness
Pulse & Heart Rate Monitor
Health & Fitness
Map My Run GPS Running Tracker
Health & Fitness
Daily Pulse
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Log
Yuka - Food & Cosmetic Scanner
Planet Fitness
AllTrails: Hike, Bike & Run
Finch: Self-Care Pet
Blood Pressure Care
Chair Workout: Women's Edition
Step Tracker Launcher
Step Counter - Pedometer
healow
Health Sense: Track & Record
Flo Ovulation & Period Tracker
Strava: Run, Bike, Walk
Blood Pressure
Blood Pressure Tracker
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Heart Rate Monitor by ITHotShots has moderate ASO visibility (61/100) with decent keyword rankings in low-difficulty niches but fails to chart in Health & Fitness category. The app shows strong quality signals (4.5★, 100% quality score) but is significantly underoptimized for high-traffic competitive keywords, missing chart presence entirely despite functional keyword coverage.
The app ranks #3 for 'daily pulse tracking' (difficulty 30) and #5-8 for 'heart rhythm monitor', 'heart rate monitor app', and 'heart rate monitor'. These positions demonstrate effective targeting of lower-difficulty terms where competition is manageable, providing stable organic acquisition channels.
0% Charts Score with N/A rankings in both Global and Category charts indicates minimal download velocity. The app is not accumulating downloads fast enough to rank in Health & Fitness, which creates a negative cycle: no visibility = no downloads = no chart position. Competitors like HeartUp and Google Fit maintain chart presence, capturing browse traffic this app misses.
Complete non-ranking for three strategically important keywords: 'blood pressure log' (traffic 39), 'breathing exercises' (traffic 35), and 'blood pressure app' (traffic 68). These appear in the keyword list but description analysis shows no optimized integration—'blood pressure' appears only once generically without appending 'log' or 'app'. The app is surrendering 142 combined traffic points to competitors.
Currently ranking #23 for 'pulse tracker' (traffic 46, difficulty 37)—a beatable position given the low difficulty score. The description repeats 'heart rate monitor' 8 times but 'pulse tracker' appears zero times as a phrase. Strategic keyword density adjustment could push this into top 10, capturing significant traffic with minimal competition.
Three competitors rank for blood pressure keywords while this app targets them without ranking. The name 'Heart Rate Monitor' constrains category relevance—adding blood pressure functionality or rebranding to 'Heart Rate & Blood Pressure Monitor' could unlock 107 additional traffic points ('blood pressure log' + 'blood pressure app') where current difficulty (60) suggests achievable penetration with proper optimization.
Description cuts off mid-sentence at 'allo' after 500 characters, suggesting incomplete metadata. Google Play indexes full descriptions for long-tail keywords; the visible portion over-optimizes 'heart rate monitor' while underutilizing 'BPM', 'cardiovascular', 'resting heart rate', and competitor-differentiating terms. Expanding to 3,000-4,000 characters with structured feature lists would improve keyword coverage for unranked terms.
- 1Rewrite title to 'Heart Rate Monitor - Pulse Tracker & BPM Log' to capture #23 'pulse tracker' and improve 'heart rate monitor' (#8) ranking through exact match strengthening
- 2Expand description from 500 to 3,000+ characters, integrating failed keywords naturally: 'blood pressure log' (2x), 'breathing exercises' (3x with feature description), and 'pulse tracker' (4x) to activate non-ranking terms
- 3Implement keyword-optimized feature graphic and 8+ screenshots with 'Blood Pressure' 'Breathing' and 'Pulse Trend' captions to improve conversion for newly targeted terms and boost download velocity
- 4Add 'Breathing Exercises' as a dedicated app feature or content section—currently targeted but unranked; this creates topical relevance for a 35-traffic keyword with 53 difficulty
- 5Launch category-specific paid UA campaign focused on 'daily pulse tracking' and 'heart rhythm monitor' keywords to generate download velocity spike and break into Health & Fitness category charts
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1926 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): daily pulse tracking, heart rhythm monitor.
Good visibility score
Score of 61/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Heart Rate Monitor?
Heart Rate Monitor has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 28, 2026.
On how many keywords does Heart Rate Monitor rank?
Heart Rate Monitor is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Heart Rate Monitor?
Based on shared keyword rankings, the most frequent competitors of Heart Rate Monitor are Heart Monitor: Measure BP & HR, Google Fit: Activity Tracking, Heart Rate Monitor: Pulse BPM. These apps appear next to Heart Rate Monitor on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Heart Rate Monitor in on the Google Play?
Heart Rate Monitor is listed in the Health & Fitness category on the Google Play.
How can Heart Rate Monitor improve its App Store Optimization?
Based on this audit, Heart Rate Monitor should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Heart Rate Monitor.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.