Birthdays Widget

The app already ranks #1 for "birthdays widget" with traffic 37 and difficulty 34, showing the title is effective for that exact phrase. Leverage this by keeping the exact match in the title while adding additional high‑traffic terms.

Only 1 of the 10 target keywords is ranked (15% keyword score). High‑traffic terms like "birthday calendar" (traffic 64, difficulty 68) and "birthday reminders" (traffic 37, difficulty 35) are not captured, limiting discovery.

The app has 0 reviews, resulting in an undefined rating and lower trust for new users. Lack of social proof also hurts the Quality Score (13%).

Keywords such as "birthday calendar" (traffic 64) and "birthday tracker" (traffic 37) have moderate difficulty and can be ranked with better on‑page optimization and metadata tweaks.

The sole competitor shares only 1 keyword, leaving many relevant terms open. Capturing additional shared keywords will create a clear advantage in the Personalization category.