This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| birthdays widget | #1 | — |  |     | ||
| birthday remindersOpportunity | Not ranked | — | — |    | ||
| contact birthdaysOpportunity | Not ranked | — | — |    | ||
| widget customizationOpportunity | Not ranked | — | — |      | ||
| birthday trackerOpportunity | Not ranked | — | — |   | ||
| birthday calendar | Not ranked | — | — |     | ||
| widget organizerOpportunity | Not ranked | — | — |     | ||
| birthday notificationsOpportunity | Not ranked | — | — |   | ||
| birthday listOpportunity | Not ranked | — | — |     | ||
| birthday plannerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Birthday Reminder Widget
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Birthdays Widget ranks #1 for its exact name but suffers from extremely low overall visibility (12/100) due to poor keyword coverage, no user reviews, and lack of category ranking. Immediate focus should be on expanding and optimizing keyword usage and building social proof.
The app already ranks #1 for "birthdays widget" with traffic 37 and difficulty 34, showing the title is effective for that exact phrase. Leverage this by keeping the exact match in the title while adding additional high‑traffic terms.
Only 1 of the 10 target keywords is ranked (15% keyword score). High‑traffic terms like "birthday calendar" (traffic 64, difficulty 68) and "birthday reminders" (traffic 37, difficulty 35) are not captured, limiting discovery.
The app has 0 reviews, resulting in an undefined rating and lower trust for new users. Lack of social proof also hurts the Quality Score (13%).
Keywords such as "birthday calendar" (traffic 64) and "birthday tracker" (traffic 37) have moderate difficulty and can be ranked with better on‑page optimization and metadata tweaks.
The sole competitor shares only 1 keyword, leaving many relevant terms open. Capturing additional shared keywords will create a clear advantage in the Personalization category.
- 1Update the app title to include primary and secondary keywords, e.g., "Birthdays Widget – Birthday Calendar & Reminder".
- 2Rewrite the short and full description to naturally embed top unranked keywords (birthday calendar, birthday reminders, birthday tracker, birthday planner).
- 3Implement an in‑app review prompt after a widget interaction to gather at least 50 4‑star+ reviews within 30 days.
- 4Add high‑resolution screenshots and a 15‑second demo video showcasing background‑color customization and notification features.
- 5Conduct A/B testing on the app icon and widget preview images to improve click‑through rate and category ranking.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Short description
Your app description is only 186 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Infrequent updates
Last updated 11 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Birthdays Widget?
Birthdays Widget has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Birthdays Widget rank?
Birthdays Widget is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Birthdays Widget?
Based on shared keyword rankings, the most frequent competitors of Birthdays Widget are Birthday Reminder Widget. These apps appear next to Birthdays Widget on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Birthdays Widget in on the Google Play?
Birthdays Widget is listed in the Personalization category on the Google Play.
How can Birthdays Widget improve its App Store Optimization?
Based on this audit, Birthdays Widget should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Birthdays Widget.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.