Metriful

Only 1 of the 10 analyzed keywords (the brand name "metriful") ranks (position 2, traffic 38). All high‑traffic keywords like "calorie counter" (traffic 48, difficulty 76) and "nutrition tracker" (traffic 64, difficulty 42) are not ranked, indicating a serious gap in keyword optimization.

Add medium‑difficulty keywords with solid search volume such as "custom workouts" (traffic 32, difficulty 23) and "macro calculator" (traffic 44, difficulty 35). These can be placed in the keyword field and naturally woven into the subtitle and description to improve rankings.

The app has a 0.0 rating with no reviews, contributing to the 50% quality score. Lack of social proof hurts conversion and the Apple algorithm’s trust signals.

The exact app name "metriful" already ranks #2 with traffic 38 and low difficulty (29). This strong brand presence can be leveraged by adding the brand keyword to the subtitle and using it as a seed for related keyword clusters.

Quality score is only 50%, likely due to insufficient screenshots or lack of a preview video. High‑quality, localized screenshots that showcase the AI meal‑scanning feature can improve conversion and Apple’s quality assessment.

The app is not ranked in the Health & Fitness category. Consider moving to the sub‑category "Diet & Nutrition" and ensuring the subtitle reflects this focus (e.g., "AI Meal Scanner & Nutrition Tracker"). This can improve category discoverability.