This audit was generated on May 3, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| workturn | #18 | |||||
| shift calendar | Not ranked | — | — | |||
| work scheduleOpportunity | Not ranked | — | — | |||
| rotating shiftsOpportunity | Not ranked | — | — | |||
| nurse scheduleOpportunity | Not ranked | — | — | |||
| shift plannerOpportunity | Not ranked | — | — | |||
| work life balanceOpportunity | Not ranked | — | — | |||
| employee rosterOpportunity | Not ranked | — | — | |||
| shift managementOpportunity | Not ranked | — | — | |||
| work hour trackerOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Rebrand - AI Logo Maker
Graphics & Design
Xmind - Mind Map & Brainstorm
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
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Site Audit Pro
Pythonista 3
iBend Pipe
Scrivener
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Whisper Notes - Speech to Text
Conduit: OpenWebUI Client
iFacialMocap
Groundwire: VoIP SIP Softphone
UnTrap for YouTube
Dark Reader for Safari
Dumbify
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
WorkTurn has a very low visibility score (8/100) with only one keyword ranking at #18 and no chart or category rankings. Immediate focus should be on keyword optimization and acquiring user reviews to unlock higher rankings.
Only 1 of the top 10 target keywords ("workturn") ranks at #18 with a traffic score of 49 and difficulty 35. All other high‑traffic keywords (e.g., "shift calendar", "work schedule") are unranked, causing the 7% keyword score.
The current title "WorkTurn: Work Shift Calendar" does not include any high‑traffic keywords like "shift planner" or "work schedule". Adding 1‑2 of these to the title (max 30 characters) and subtitle can boost relevance for multiple terms.
The app has 0 reviews and a 0.0 rating, which heavily penalizes the quality score (40%). Lack of social proof reduces conversion and ranking potential.
Keywords such as "rotating shifts" (traffic 39, difficulty 28) and "nurse schedule" (traffic 44, difficulty 33) are within reach. Incorporating them into the keyword field and subtitle can generate quick rank gains.
At $1.99 the app may deter first‑time installs, especially when competing free shift planners exist. A freemium model could increase downloads, reviews, and organic rankings.
- 1Revise the app title to include a high‑traffic keyword (e.g., "Shift Planner") while staying under 30 characters.
- 2Add a subtitle (max 30 characters) that incorporates 2–3 target keywords like "work schedule" and "rotating shifts".
- 3Update the keyword field with a curated list: work schedule, shift calendar, rotating shifts, nurse schedule, shift planner, work hour tracker.
- 4Implement an in‑app prompt after 3 uses encouraging users to rate the app, and offer a small incentive (e.g., premium feature trial).
- 5Consider switching to a free download with optional in‑app purchases to boost install volume and organic visibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2405 characters, providing good keyword density and information for users.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 8/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of WorkTurn: Work Shift Calendar?
WorkTurn: Work Shift Calendar has a visibility score of 8 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 3, 2026.
On how many keywords does WorkTurn: Work Shift Calendar rank?
WorkTurn: Work Shift Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of WorkTurn: Work Shift Calendar?
Based on shared keyword rankings, the most frequent competitors of WorkTurn: Work Shift Calendar are Rebrand - AI Logo Maker, Xmind - Mind Map & Brainstorm. These apps appear next to WorkTurn: Work Shift Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is WorkTurn: Work Shift Calendar in on the Apple App Store?
WorkTurn: Work Shift Calendar is listed in the Productivity category on the Apple App Store.
How can WorkTurn: Work Shift Calendar improve its App Store Optimization?
Based on this audit, WorkTurn: Work Shift Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to WorkTurn: Work Shift Calendar.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.