This audit was generated on May 3, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| workturn | #18 | |||||
| shift calendar | Not ranked | — | — | |||
| work scheduleOpportunity | Not ranked | — | — | |||
| rotating shiftsOpportunity | Not ranked | — | — | |||
| nurse scheduleOpportunity | Not ranked | — | — | |||
| shift plannerOpportunity | Not ranked | — | — | |||
| work life balanceOpportunity | Not ranked | — | — | |||
| employee rosterOpportunity | Not ranked | — | — | |||
| shift managementOpportunity | Not ranked | — | — | |||
| work hour trackerOpportunity | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
WorkTurn has a very low visibility score (8/100) with only one keyword ranking at #18 and no chart or category rankings. Immediate focus should be on keyword optimization and acquiring user reviews to unlock higher rankings.
Only 1 of the top 10 target keywords ("workturn") ranks at #18 with a traffic score of 49 and difficulty 35. All other high‑traffic keywords (e.g., "shift calendar", "work schedule") are unranked, causing the 7% keyword score.
The current title "WorkTurn: Work Shift Calendar" does not include any high‑traffic keywords like "shift planner" or "work schedule". Adding 1‑2 of these to the title (max 30 characters) and subtitle can boost relevance for multiple terms.
The app has 0 reviews and a 0.0 rating, which heavily penalizes the quality score (40%). Lack of social proof reduces conversion and ranking potential.
Keywords such as "rotating shifts" (traffic 39, difficulty 28) and "nurse schedule" (traffic 44, difficulty 33) are within reach. Incorporating them into the keyword field and subtitle can generate quick rank gains.
At $1.99 the app may deter first‑time installs, especially when competing free shift planners exist. A freemium model could increase downloads, reviews, and organic rankings.
Actionable recommendations to improve your visibility
Your description is 2405 characters, providing good keyword density and information for users.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 8/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
WorkTurn: Work Shift Calendar has a visibility score of 8 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 3, 2026.
WorkTurn: Work Shift Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of WorkTurn: Work Shift Calendar are Rebrand - AI Logo Maker, Xmind - Mind Map & Brainstorm. These apps appear next to WorkTurn: Work Shift Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
WorkTurn: Work Shift Calendar is listed in the Productivity category on the Apple App Store.
Based on this audit, WorkTurn: Work Shift Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to WorkTurn: Work Shift Calendar.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.