This audit was generated on April 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| it will pass | #1 | — |  |     | ||
| anxiety reliefOpportunity | Not ranked | — | — |      | ||
| panic attack helpOpportunity | Not ranked | — | — |     | ||
| breathing exercisesOpportunity | Not ranked | — | — |     | ||
| relaxation techniquesOpportunity | Not ranked | — | — |      | ||
| mindful minutesOpportunity | Not ranked | — | — |      | ||
| stress managementOpportunity | Not ranked | — | — |    | ||
| calm anxietyOpportunity | Not ranked | — | — |  | ||
| grounding exercisesOpportunity | Not ranked | — | — |      | ||
| mental health toolsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Banco Itaú: Conta, Cartão e +
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Planet Fitness
LADDER Strength Training Plans
Flo Cycle & Period Tracker
Cal AI - Calorie Tracker
AllTrails: Hike, Bike & Run
MyFitnessPal: Calorie Counter
MenuFit - Healthy Eating Out
Tolan: Alien Best Friend
Runna: Running Plans & Coach
Finch: Self-Care Pet
BetterMe: Health Coaching
Olive - Holistic Food Scanner
Cronometer: Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for its brand keyword but fails to appear for any high‑traffic mental‑health terms, resulting in a visibility score of 18/100. Immediate focus should be expanding keyword coverage and improving metadata to capture relevant search traffic.
The exact phrase "it will pass" ranks #1 with a traffic potential of 91, showing strong brand recognition. Leverage this position by keeping the brand name in the title and using it as a seed for related keywords.
Only 1 out of 10 target keywords is ranked; high‑traffic terms like "anxiety relief" (traffic 77) and "panic attack help" (traffic 37) are absent. This limits discoverability despite sizable demand.
The app has a 0.0 rating with no reviews, harming trust and conversion. New users are less likely to download an unrated app, especially in Health & Fitness.
The description is truncated and lacks many target keywords; there is no subtitle or keyword field visible. Poor on‑page SEO reduces relevance scores in Apple Search.
Keywords such as "anxiety relief", "panic attack", "breathing exercises", "relaxation techniques", and "stress management" have traffic >50 and moderate difficulty. Adding them to the title/subtitle, keyword field, and description can quickly boost rankings.
- 1Add a subtitle (max 30 chars) that includes top keywords like "Anxiety Relief & Panic Help".
- 2Populate the keyword field (up to 100 chars) with high‑traffic terms: anxiety, panic, breathing, relaxation, stress, mindfulness, grounding.
- 3Rewrite the first 400 characters of the description to naturally incorporate the new keywords and a clear CTA.
- 4Create 5‑6 high‑resolution screenshots and a 15‑second preview video that demonstrate breathing and grounding exercises.
- 5Implement an in‑app prompt after a calming session asking users to rate the app, and offer a gentle reminder for reviews after 5 uses.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2142 characters, providing good keyword density and information for users.
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of It Will Pass?
It Will Pass has a visibility score of 18 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 27, 2026.
On how many keywords does It Will Pass rank?
It Will Pass is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of It Will Pass?
Based on shared keyword rankings, the most frequent competitors of It Will Pass are Banco Itaú: Conta, Cartão e +. These apps appear next to It Will Pass on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is It Will Pass in on the Apple App Store?
It Will Pass is listed in the Health & Fitness category on the Apple App Store.
How can It Will Pass improve its App Store Optimization?
Based on this audit, It Will Pass should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to It Will Pass.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.