This audit was generated on April 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| moneysplit | #1 | — |  |     | ||
| financial sms | #28 |  |  |      | ||
| expense tracker | Not ranked | — | — |      | ||
| offline budgetingOpportunity | Not ranked | — | — |    | ||
| transaction trackerOpportunity | Not ranked | — | — |    | ||
| personal financeOpportunity | Not ranked | — | — |   | ||
| budget plannerOpportunity | Not ranked | — | — |   | ||
| bill trackerOpportunity | Not ranked | — | — |     | ||
| expense manager | Not ranked | — | — |    | ||
| financial organizerOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Calculator Pro+ - Private SMS
Communication
MoneySplit
Finance
HidSim - Receive SMS Online
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Venmo
Kalshi: Trade News & Sports
OnePay – Mobile Banking
Intuit Credit Karma
Google Wallet
Testerup: Test & Earn Rewards
Capital One Mobile
Chase Mobile
Klarna: Smarter everyday money
Wells Fargo Mobile®
Progressive
Grant Cash Advance
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MoneySplit SMS Expense Tracker has a solid brand presence (rank 1 for its name) but suffers from poor keyword coverage, no user reviews, and no chart visibility, resulting in a low overall ASO score of 31/100. Immediate focus should be on expanding high‑traffic keywords and building social proof.
The app ranks #1 for its exact brand keyword "moneysplit" with traffic 44 and difficulty 34, ensuring strong brand discovery. Leverage this by maintaining the brand name in the title and promoting cross‑promotion with related apps.
Only 2 of the top 10 target keywords rank (moneysplit, financial sms). High‑traffic terms like "expense tracker" (traffic 80, difficulty 67) and "personal finance" (traffic 49) are not ranked, limiting discoverability. Integrate these keywords into the title, short description, and body copy.
The store listing shows no reviews or rating, which hurts credibility and conversion. Lack of social proof also impacts the Quality Score (50%). Implement an in‑app review prompt after key actions and encourage satisfied users to rate.
The short description currently lacks high‑traffic keywords. A concise 80‑character line such as "Offline Expense Tracker • SMS & PDF Import • Privacy‑First" adds terms like "expense tracker" and "offline" that boost relevance.
Screenshots and feature graphic do not highlight target keywords. Adding overlay text (e.g., "Track Expenses Offline", "Secure SMS Import") and using keyword‑rich captions can improve both conversion and relevance for terms like "budget planner" and "bill tracker".
- 1Incorporate top‑traffic keywords (expense tracker, personal finance, budget planner, bill tracker, expense manager) into the app title and short description.
- 2Rewrite the long description to include these keywords naturally, using bullet points and repeating them in the first 250 characters.
- 3Add a short description with high‑volume terms and a clear value proposition within 80 characters.
- 4Launch an in‑app prompt to solicit reviews after a successful transaction import, aiming for at least 50 reviews within 30 days.
- 5Refresh screenshots and feature graphic with keyword‑rich overlay text highlighting privacy, offline use, and SMS import.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MoneySplit SMS Expense Tracker?
MoneySplit SMS Expense Tracker has a visibility score of 31 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 27, 2026.
On how many keywords does MoneySplit SMS Expense Tracker rank?
MoneySplit SMS Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MoneySplit SMS Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of MoneySplit SMS Expense Tracker are MoneySplit, Calculator Pro+ - Private SMS, HidSim - Receive SMS Online. These apps appear next to MoneySplit SMS Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MoneySplit SMS Expense Tracker in on the Google Play?
MoneySplit SMS Expense Tracker is listed in the Finance category on the Google Play.
How can MoneySplit SMS Expense Tracker improve its App Store Optimization?
Based on this audit, MoneySplit SMS Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MoneySplit SMS Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.