This audit was generated on April 27, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Pico Chess - Quick Mini Chess

Pico Chess - Quick Mini Chess

ripandutta

USUSen-USNo ratingNo reviews Apr 22, 2026

Visibility Score

14Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
16
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
RatingNo rating
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
pico chess#1
48
37
—
Chess Dojo
Pico Chess - Quick Mini Chess
1
Chess Dojo
2
DGT Chess
3
Chess
4
Chess Ultimate
5
mini chessOpportunityNot ranked
48
53
——
Mini Chess
1
Mini Chess  - Quick Chess
2
SimpleChess - chess game
3
Minimal Chess: Elegant & Clean
4
Chess - Play and Learn Online
5
quick chessOpportunityNot ranked
51
46
——
Quick Chess: Tactical Puzzles
1
Chess - Offline Board Game
2
Chess - Play and Learn Online
3
Chess Online & Offline
4
Chess Ultimate
5
chess gamesOpportunityNot ranked
86
45
——
Chess - Play and Learn Online
1
Chess - Offline Board Game
2
Chess
3
Chess Online & Offline
4
Chess Clash: Online & Offline
5
fast chess onlineOpportunityNot ranked
53
41
——
Chess Online
1
Chess Clash: Online & Offline
2
Chess Online & Offline
3
Chess - Play and Learn Online
4
Chess - Play online & with AI
5
casual chessOpportunityNot ranked
53
44
——
Chess - Offline Board Game
1
ChessCraft
2
Chess - Play and Learn Online
3
SimpleChess - chess game
4
Chess Clash: Online & Offline
5
chess tacticsNot ranked
39
69
——
Chess Tactics Pro (Puzzles)
1
CT-ART 4.0 (Chess Tactics)
2
Chess Tactic Puzzles
3
Chess Puzzles and Tactics
4
Chess Puzzles: Tactics Train
5
6x6 chess boardOpportunityNot ranked
42
37
——
ChessCraft
1
Knights Tour Chess Board Games
2
Simply Chess Board
3
Chess - Offline Board Game
4
Chess - Strategy Board Game
5
multiplayer chessOpportunityNot ranked
62
45
——
Chess - Play and Learn Online
1
Chess Stars Multiplayer Online
2
Chess - Offline Board Game
3
Chess Online
4
Chess Online & Offline
5
chess puzzle gamesOpportunityNot ranked
46
37
——
Chess - Play and Learn Online
1
Chess Tactics Pro (Puzzles)
2
Chess Rush: Chess Puzzles Game
3
Brilliant Chess: Chess Puzzles
4
Chess Puzzles and Tactics
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
Chess Dojo

Chess Dojo

Game Board

4.7Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Game Board chart position

Game Board
Not currently ranked in top 200
Vita Mahjong

Vita Mahjong

★ 4.8
Mahjong Blast

Mahjong Blast

★ 4.9
MONOPOLY GO!

MONOPOLY GO!

★ 4.6
4
Color by Number:Coloring Games

Color by Number:Coloring Games

★ 4.6
5
Happy Color®: Color by Number

Happy Color®: Color by Number

★ 4.6
6
Bingo Blitz™️ - Bingo Games

Bingo Blitz™️ - Bingo Games

★ 4.7
7
Chess - Play and Learn Online

Chess - Play and Learn Online

★ 4.7
8
Bingo Dice

Bingo Dice

★ 4.9
9
Vigor Mahjong

Vigor Mahjong

★ 4.8
10
Click Wood

Click Wood

★ 4.8
11
Color Oasis - Color by Number

Color Oasis - Color by Number

★ 4.8
12
Farkle Dice Roll

Farkle Dice Roll

★ 4.8
13
MONOPOLY: Bingo!

MONOPOLY: Bingo!

★ 4.7
14
Classic Dominoes: Dominos Game

Classic Dominoes: Dominos Game

★ 4.9
15
Chess - Offline Board Game

Chess - Offline Board Game

★ 4.8

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Pico Chess ranks #1 for its brand term but fails to capture any high‑traffic generic keywords, resulting in a low visibility score (14/100) and no chart presence. Immediate focus should be on expanding keyword coverage and boosting app quality signals.

Brand Keyword Dominance
medium

The app ranks #1 for "pico chess" with traffic potential of 48 and a moderate difficulty of 37, proving the brand name is well‑optimized. Leverage this by adding the brand term to the short description and promotional assets.

Sparse Keyword Rankings
high

Only 1 out of the top 10 target keywords is ranked, giving a Keywords Score of 16%. High‑volume terms like "mini chess" (traffic 48) and "chess games" (traffic 86) are missing, severely limiting discoverability.

No Reviews or Rating
high

The app currently has 0 reviews and no rating, contributing to a Quality Score of only 50% and reducing conversion rates. Early user feedback is crucial for trust and ranking.

Keyword‑Rich Title & Description
high

Incorporate unranked high‑traffic keywords such as "mini chess", "quick chess", and "chess games" into the app title (max 30 characters) and short description. This can boost relevance for those searches without exceeding character limits.

Improve Visual Quality
medium

A Quality Score of 50% signals weak visual assets. Adding 5 high‑resolution screenshots, a 15‑second gameplay video, and refreshing the icon can increase user engagement and improve the quality metric.

Key Action Items
Priority actions to improve your app's visibility
  • 1Update the app title and short description to include top unranked keywords (e.g., "Mini Chess", "Quick Chess").
  • 2Create and upload 5 new screenshots plus a short gameplay video that highlight the 6x6 board and fast matches.
  • 3Implement an in‑app review prompt after the third game to start collecting 5‑star reviews.
  • 4Run a localized ASO test for the most promising keywords (mini chess, quick chess, chess games) and monitor ranking changes.
  • 5Kick off a small user‑acquisition campaign (e.g., Google UAC) to generate initial installs and lift the app into the Board Games chart.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 1928 characters, providing good keyword density and information for users.

Strong visual presence

21 screenshots give users a comprehensive view of your app.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Pico Chess - Quick Mini Chess?

Pico Chess - Quick Mini Chess has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 27, 2026.

On how many keywords does Pico Chess - Quick Mini Chess rank?

Pico Chess - Quick Mini Chess is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Pico Chess - Quick Mini Chess?

Based on shared keyword rankings, the most frequent competitors of Pico Chess - Quick Mini Chess are Chess Dojo. These apps appear next to Pico Chess - Quick Mini Chess on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Pico Chess - Quick Mini Chess in on the Google Play?

Pico Chess - Quick Mini Chess is listed in the Game Board category on the Google Play.

How can Pico Chess - Quick Mini Chess improve its App Store Optimization?

Based on this audit, Pico Chess - Quick Mini Chess should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pico Chess - Quick Mini Chess.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.