How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| pico chess | #1 | — | ||||
| mini chess | Not ranked | — | — | |||
| quick chess | Not ranked | — | — | |||
| chess games | Not ranked | — | — | |||
| fast chess online | Not ranked | — | — | |||
| casual chess | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| 6x6 chess board | Not ranked | — | — | |||
| multiplayer chess | Not ranked | — | — | |||
| chess puzzle games | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Pico Chess ranks #1 for its brand term but fails to capture any high‑traffic generic keywords, resulting in a low visibility score (14/100) and no chart presence. Immediate focus should be on expanding keyword coverage and boosting app quality signals.
The app ranks #1 for "pico chess" with traffic potential of 48 and a moderate difficulty of 37, proving the brand name is well‑optimized. Leverage this by adding the brand term to the short description and promotional assets.
Only 1 out of the top 10 target keywords is ranked, giving a Keywords Score of 16%. High‑volume terms like "mini chess" (traffic 48) and "chess games" (traffic 86) are missing, severely limiting discoverability.
The app currently has 0 reviews and no rating, contributing to a Quality Score of only 50% and reducing conversion rates. Early user feedback is crucial for trust and ranking.
Incorporate unranked high‑traffic keywords such as "mini chess", "quick chess", and "chess games" into the app title (max 30 characters) and short description. This can boost relevance for those searches without exceeding character limits.
A Quality Score of 50% signals weak visual assets. Adding 5 high‑resolution screenshots, a 15‑second gameplay video, and refreshing the icon can increase user engagement and improve the quality metric.
Actionable recommendations to improve your visibility
Your description is 1928 characters, providing good keyword density and information for users.
21 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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