This audit was generated on April 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mamaloo | #1 | — |  |     | ||
| family organizer | Not ranked | — | — |      | ||
| ai powered calendarOpportunity | Not ranked | — | — |      | ||
| meal planning appOpportunity | Not ranked | — | — |      | ||
| household managementOpportunity | Not ranked | — | — |      | ||
| budget tracker | Not ranked | — | — |      | ||
| medicine remindersOpportunity | Not ranked | — | — |      | ||
| family coordination toolOpportunity | Not ranked | — | — |     | ||
| smart schedulingOpportunity | Not ranked | — | — |      | ||
| personalized daily briefingOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Çuvalla Mama
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
KashKick: Get paid to have fun
DailyGift: Earn Reward
Playful Rewards: Play & Earn
Ring - Always Home
Lemon8 - Lifestyle Community
Cash Giraffe: Games & Rewards
Nextdoor: Neighborhood Network
Amazon Alexa
Google Home
LG ThinQ
eero wifi system
Rewarded Play: Earn Gift Cards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mamaloo ranks #1 for its brand keyword but fails to appear for any high‑traffic family‑management terms, resulting in a visibility score of 13/100. Immediate focus should be on keyword expansion, review generation, and visual assets to boost organic discovery.
The app ranks #1 for "mamaloo" with low difficulty (15) and decent traffic (27), proving strong brand recognition. Leverage this by keeping the brand name prominent while adding relevant high‑volume keywords.
9 of the top 10 analyzed keywords (e.g., "family organizer" traffic 39, difficulty 77) are not ranked, causing the Keywords Score to sit at only 15%. The app needs to target these terms in title, short description, and long description.
The store listing shows 0 reviews and no rating, harming trust and the Quality Score (50%). Lack of social proof also reduces conversion rates from search impressions.
Keywords like "meal planning app" (traffic 71, difficulty 41) and "budget tracker" (traffic 53, difficulty 68) have substantial search volume. Incorporating these terms naturally in the description and metadata can lift the Keywords Score dramatically.
Charts Score is 0% and the app lacks chart presence, indicating no featured placement. Refresh screenshots and add a short video highlighting AI briefing, smart scheduling, and family coordination to improve click‑through rates and eligibility for the top charts.
- 1Rewrite title to include brand + one high‑traffic keyword (e.g., "Mamaloo – Family Organizer & Meal Planner").
- 2Integrate top 5 unranked keywords (family organizer, meal planning app, budget tracker, medicine reminders, household management) naturally into the short and long descriptions, especially within the first 80 characters.
- 3Implement an in‑app prompt to request ratings after a successful AI briefing, aiming for at least 30+ reviews with an average rating of 4+.
- 4Refresh visual assets: add a 15‑second demo video and 5 localized screenshots showcasing AI briefing, conflict detection, and budget tracking.
- 5Run A/B tests on the short description and icon to identify the highest click‑through combination within 2 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2693 characters, providing good keyword density and information for users.
Strong visual presence
22 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mamaloo?
Mamaloo has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 27, 2026.
On how many keywords does Mamaloo rank?
Mamaloo is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mamaloo?
Based on shared keyword rankings, the most frequent competitors of Mamaloo are Çuvalla Mama. These apps appear next to Mamaloo on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mamaloo in on the Google Play?
Mamaloo is listed in the Lifestyle category on the Google Play.
How can Mamaloo improve its App Store Optimization?
Based on this audit, Mamaloo should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mamaloo.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.