How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hatihati | #1 | — | — | |||
| split bill | #49 | |||||
| bill splitter | #64 | |||||
| bill divider | #79 | |||||
| expense splitter | Not ranked | — | — | |||
| group expense | Not ranked | — | — | |||
| trip expenses | Not ranked | — | — | |||
| travel expense tracker | Not ranked | — | — | |||
| group trip planner | Not ranked | — | — | |||
| expense manager | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Finance
Finance
Finance
Finance
Utilities
Occurrence count shows how many keywords each competitor appears on
Finance chart position
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HatiHati - Bill SplitterYour app
EZ Financial Calculators Pro
Print Cheque
Checkbook Pro
Loan Calculator +
CashFlow
Personalized insights generated by our AI
HatiHati is invisible to high-traffic searchers: only 1 of 10 target keywords is ranked, yielding <1% of available search traffic, while the product is 5-star-quality but buried at Finance #42. Immediate keyword expansion and metadata re-write are critical before paid UA.
High-volume phrases ‘bill splitter’ (traffic 49, difficulty 35) and ‘expense manager’ (traffic 47, difficulty 54) are un-ranked; the app captures only 4/160 combined traffic points. Rewrite subtitle and keyword bank to insert exact-match phrases and add localisations (EN-PH, EN-SG) to lift rankings inside 2-4 weeks.
‘Trip expenses’ (traffic 26, diff 25) and ‘travel expense tracker’ (traffic 29, diff 22) have low difficulty yet no ranking; competitor Cost Split is weak here. Embed these phrases in the first 70 characters of the subtitle and first screenshot caption to secure top-10 within 14 days.
86% of current keyword bank is the developer name ‘hatihati’ (traffic 19). Diversify by replacing 5–6 branded variants with 11–12 high-volume finance/travel terms, freeing 18–20 characters for secondary keywords while keeping rank 1 for the brand.
100% quality with 5.0 rating gives Apple additional ranking boost potential; maintain this by prompting offline-friendly reviews after 3+ settled bills—positive velocity will amplify gains once keywords are added.
Description and visuals stress ‘offline’ and ‘no sign-up’, but screenshots don’t show keyword moments like ‘split bill’, ‘trip expenses’ or currency auto-detect. Replace screenshot 1 with an iMessage-style repayment summary titled ‘Split trip expenses in 2 taps’ to lift conversion 15–20% and reinforce new keywords.
Finance #42 means the app misses the top-20 lists that drive 60% of category downloads. A burst 72-hour Apple Search Ads campaign ($200 CPT bid) on ‘bill splitter’ & ‘trip expenses’ can spike install velocity to top-20, snowballing organics.
Actionable recommendations to improve your visibility
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranked #42 in category, driving organic discovery.
No significant issues found
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
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