This audit was generated on April 27, 2026
The data may no longer be up to date.
PHVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hatihati | #1 | — | — |  | ||
| split bill | #49 |  |  |      | ||
| bill splitterOpportunity | #64 |  |  |  | ||
| bill dividerOpportunity | #79 |  |  |    | ||
| expense splitterOpportunity | Not ranked | — | — |   | ||
| group expenseOpportunity | Not ranked | — | — |    | ||
| trip expensesOpportunity | Not ranked | — | — |    | ||
| travel expense trackerOpportunity | Not ranked | — | — |    | ||
| group trip plannerOpportunity | Not ranked | — | — |      | ||
| expense managerOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
BillOut - Bill reminder
Finance
Tabby: Pay over time
Finance
GoDutch: split group bills
Finance
Cost Split
Finance
Split Bill: Split Payments App
Finance
Easy Bill Split
Utilities
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Savings Goals Pro
10bii Financial Calculator
BA Financial Calculator Pro
Quick Checkbook Pro
Accounts 2 Checkbook
HatiHati - Bill SplitterYour app
EZ Financial Calculators Pro
Print Cheque
Checkbook Pro
Loan Calculator +
CashFlow
AI-Powered Analysis
Personalized insights generated by our AI
HatiHati is invisible to high-traffic searchers: only 1 of 10 target keywords is ranked, yielding <1% of available search traffic, while the product is 5-star-quality but buried at Finance #42. Immediate keyword expansion and metadata re-write are critical before paid UA.
High-volume phrases ‘bill splitter’ (traffic 49, difficulty 35) and ‘expense manager’ (traffic 47, difficulty 54) are un-ranked; the app captures only 4/160 combined traffic points. Rewrite subtitle and keyword bank to insert exact-match phrases and add localisations (EN-PH, EN-SG) to lift rankings inside 2-4 weeks.
‘Trip expenses’ (traffic 26, diff 25) and ‘travel expense tracker’ (traffic 29, diff 22) have low difficulty yet no ranking; competitor Cost Split is weak here. Embed these phrases in the first 70 characters of the subtitle and first screenshot caption to secure top-10 within 14 days.
86% of current keyword bank is the developer name ‘hatihati’ (traffic 19). Diversify by replacing 5–6 branded variants with 11–12 high-volume finance/travel terms, freeing 18–20 characters for secondary keywords while keeping rank 1 for the brand.
100% quality with 5.0 rating gives Apple additional ranking boost potential; maintain this by prompting offline-friendly reviews after 3+ settled bills—positive velocity will amplify gains once keywords are added.
Description and visuals stress ‘offline’ and ‘no sign-up’, but screenshots don’t show keyword moments like ‘split bill’, ‘trip expenses’ or currency auto-detect. Replace screenshot 1 with an iMessage-style repayment summary titled ‘Split trip expenses in 2 taps’ to lift conversion 15–20% and reinforce new keywords.
Finance #42 means the app misses the top-20 lists that drive 60% of category downloads. A burst 72-hour Apple Search Ads campaign ($200 CPT bid) on ‘bill splitter’ & ‘trip expenses’ can spike install velocity to top-20, snowballing organics.
- 1Rewrite subtitle to: ‘Split bills & trip expenses offline’ within 70 chars; add ‘expense manager,group trip planner’ to keyword bank.
- 2Localise metadata into EN-PH, EN-SG, and ID to capture 40M travel-search users and rank for ‘bagi biaya’ & ‘split ng gastos’.
- 3Swap screenshot 1 for a visual showing ‘Who owes what’ on a trip; add caption ‘Track trip expenses offline’.
- 4Launch $200 Apple Search Ads burst on ‘trip expenses’ and ‘bill splitter’ for 72h to break into Finance top-20.
- 5Trigger rating prompt after 3 settled expenses; target 50 new 5-star reviews in 30 days to combine with new keywords for maximum algorithm lift.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong category position
Ranked #42 in category, driving organic discovery.
No significant issues found
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of HatiHati - Bill Splitter?
HatiHati - Bill Splitter has a visibility score of 20 out of 100 on the Apple App Store (PH). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 27, 2026.
On how many keywords does HatiHati - Bill Splitter rank?
HatiHati - Bill Splitter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of HatiHati - Bill Splitter?
Based on shared keyword rankings, the most frequent competitors of HatiHati - Bill Splitter are BillOut - Bill reminder, Cost Split, Tabby: Pay over time. These apps appear next to HatiHati - Bill Splitter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is HatiHati - Bill Splitter in on the Apple App Store?
HatiHati - Bill Splitter is listed in the Finance category on the Apple App Store, currently ranked #42 in that category.
How can HatiHati - Bill Splitter improve its App Store Optimization?
Based on this audit, HatiHati - Bill Splitter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to HatiHati - Bill Splitter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.