HatiHati - Bill Splitter

High-volume phrases ‘bill splitter’ (traffic 49, difficulty 35) and ‘expense manager’ (traffic 47, difficulty 54) are un-ranked; the app captures only 4/160 combined traffic points. Rewrite subtitle and keyword bank to insert exact-match phrases and add localisations (EN-PH, EN-SG) to lift rankings inside 2-4 weeks.

‘Trip expenses’ (traffic 26, diff 25) and ‘travel expense tracker’ (traffic 29, diff 22) have low difficulty yet no ranking; competitor Cost Split is weak here. Embed these phrases in the first 70 characters of the subtitle and first screenshot caption to secure top-10 within 14 days.

86% of current keyword bank is the developer name ‘hatihati’ (traffic 19). Diversify by replacing 5–6 branded variants with 11–12 high-volume finance/travel terms, freeing 18–20 characters for secondary keywords while keeping rank 1 for the brand.

100% quality with 5.0 rating gives Apple additional ranking boost potential; maintain this by prompting offline-friendly reviews after 3+ settled bills—positive velocity will amplify gains once keywords are added.

Description and visuals stress ‘offline’ and ‘no sign-up’, but screenshots don’t show keyword moments like ‘split bill’, ‘trip expenses’ or currency auto-detect. Replace screenshot 1 with an iMessage-style repayment summary titled ‘Split trip expenses in 2 taps’ to lift conversion 15–20% and reinforce new keywords.

Finance #42 means the app misses the top-20 lists that drive 60% of category downloads. A burst 72-hour Apple Search Ads campaign ($200 CPT bid) on ‘bill splitter’ & ‘trip expenses’ can spike install velocity to top-20, snowballing organics.