This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lotus chess | #1 | — |  |     | ||
| chess trainer | #3 | |  | | ||
| chess lessons | #8 |  | |   | ||
| chess training online | #12 |  | |   | ||
| opening training | #14 |  |  |      | ||
| chess analysis | #19 |  |  |      | ||
| chess improvement | #21 |  |  | | ||
| chess tactics | #66 |  | |     | ||
| chess puzzles | #92 |  |  |   | ||
| endgame strategyOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess - Play and Learn Online
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Checkmated King : Chess Puzzle
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Education
Chess for Kids - Play & Learn
Game Board
Chessable: Study Chess Smarter
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Debuteer - Chess openings
Game Board
Learn Chess with Dr. Wolf
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
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Finelo: Master Trading
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Vocabulary - Learn words daily
Simply Piano: Learn Piano Fast
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Lotus Chess enjoys strong keyword relevance (92% score) and perfect quality metrics, but it lacks visibility on charts and category rankings, limiting organic discovery despite high user ratings.
The app ranks #1 for "lotus chess" and #3 for "chess trainer", delivering 64 and 50 traffic points respectively, reflecting excellent keyword alignment and a 92% keyword score.
Charts Score is 0%; the app is not appearing in global or category top charts, which heavily reduces organic installs and prevents algorithmic boost.
In the Education category the app is not ranked, despite a 4.9 rating, indicating insufficient installs or engagement signals to break into category rankings.
Keywords like "endgame strategy" (traffic 31) and "chess tactics" (traffic 39) are either unranked or low (#66). Optimizing the title, short description, and in‑app copy for these terms can lift them into the top 30 where traffic conversion is strongest.
Competitors ahead (e.g., Chess - Play and Learn Online) share only one keyword with Lotus Chess. Target the missing high‑traffic terms (e.g., "chess puzzles", "chess lessons") to capture their audience.
- 1Add high‑traffic, low‑rank keywords (endgame strategy, chess tactics, chess puzzles) to the app title and short description, respecting character limits.
- 2Launch a pre‑install promotion or user‑acquisition campaign to boost daily installs and qualify for the Education category charts.
- 3Refresh the long description to include keyword‑rich sections for "opening training", "chess analysis", and "chess improvement", using bullet points and localized translations.
- 4Create a compelling feature graphic and video showcasing puzzle and endgame modules to improve conversion rates and encourage organic chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2561 characters, providing good keyword density and information for users.
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): chess lessons.
Good visibility score
Score of 74/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Lotus Chess – Trainer?
Lotus Chess – Trainer has a visibility score of 74 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Lotus Chess – Trainer rank?
Lotus Chess – Trainer is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Lotus Chess – Trainer?
Based on shared keyword rankings, the most frequent competitors of Lotus Chess – Trainer are Chessbook, Chess for Kids - Play & Learn, Chess - Play and Learn Online. These apps appear next to Lotus Chess – Trainer on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Lotus Chess – Trainer in on the Google Play?
Lotus Chess – Trainer is listed in the Education category on the Google Play.
How can Lotus Chess – Trainer improve its App Store Optimization?
Based on this audit, Lotus Chess – Trainer should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lotus Chess – Trainer.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.