This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chessbook | #1 | — |  |     | ||
| repertoire builder | #5 |  |  |   | ||
| chess training | #18 |  | |    | ||
| opening repertoire | #23 | |  |   | ||
| chess improvement | #28 |  |  |   | ||
| chess openings | #29 |  |  |  | ||
| chess strategy | #42 |  |  |    | ||
| chess tactics | #90 |  |  |     | ||
| bulletproof openingsOpportunity | Not ranked | — | — |      | ||
| spaced repetitionOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Prep Pro Openings
Game Board
Chess - Play and Learn Online
Game Board
Scotch Gambit : Chess Opening
Education
chess openings
Game Board
Chess Endgame Puzzle Trainer
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
PictureThis - Plant Identifier
Duolingo: Language & Chess
Learn English, Spanish: Learna
Gauth: AI Study Companion
ABCmouse: Kids Learning Games
Finelo: Master Trading
PBS KIDS Video
Praktika – AI Language Tutor
Simple Bible Daily Verse Alarm
Plant App - Plant Identifier
Kahoot! Play & Create Quizzes
PAW Patrol Academy
Lingokids - Play and Learn
Vocabulary - Learn words daily
Simply Piano: Learn Piano Fast
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chessbook has strong user perception (4.8 rating, 100% quality) and dominates its brand keyword, but overall visibility is low (55/100) due to poor chart rankings and limited top‑10 keyword positions.
The app ranks #1 for its exact brand keyword "chessbook" with a traffic score of 48 and low difficulty (32), ensuring high visibility for users searching by name.
Charts Score is 0% and the app is not ranked in its Education category, indicating insufficient organic installs and download velocity needed for chart placement.
Only 2 of the top 10 analyzed keywords are in the top 10 positions ("chessbook" #1, "repertoire builder" #5). High‑traffic keywords like "chess openings" (traffic 34, difficulty 67) sit at #29, limiting discovery.
Keywords "bulletproof openings" (traffic 44, difficulty 32) and "spaced repetition" (traffic 37, difficulty 51) are unranked. Adding them to the title, short description, or feature list can quickly boost relevance.
Competitor "Chessreps - Master Openings" is ahead on the shared keyword "opening repertoire" (rank 23). Enhancing on‑page SEO and acquiring more high‑quality backlinks can push Chessbook above it.
- 1Add "bulletproof openings" and "spaced repetition" to the app title and short description, ensuring natural language flow.
- 2Create a launch campaign (e.g., incentivized reviews, referral program) to boost install velocity and target chart placement in the Education category.
- 3Optimize the feature list for high‑traffic keywords: include "chess openings", "chess tactics", and "chess strategy" in bullet points and add relevant LSI terms.
- 4Conduct a competitor backlink audit and acquire 5–10 high‑authority links from chess education sites to improve domain authority and keyword rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1837 characters, providing good keyword density and information for users.
Strong visual presence
20 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): repertoire builder.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Chessbook in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chessbook?
Chessbook has a visibility score of 55 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chessbook rank?
Chessbook is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chessbook?
Based on shared keyword rankings, the most frequent competitors of Chessbook are Chess Prep Pro Openings, Chess - Play and Learn Online, Chessreps - Master Openings. These apps appear next to Chessbook on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chessbook in on the Google Play?
Chessbook is listed in the Education category on the Google Play.
How can Chessbook improve its App Store Optimization?
Based on this audit, Chessbook should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chessbook.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.