How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| french defense | #1 | — | ||||
| chess king | #69 | |||||
| chess tactics | #89 | |||||
| chess strategies | Not ranked | — | — | |||
| chess openings | Not ranked | — | — | |||
| chess lessons | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| tactics trainer | Not ranked | — | — | |||
| chess improvement | Not ranked | — | — | |||
| chess courses | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a solid quality score (75%) and dominates the niche keyword "french defense" (rank 1), but its overall visibility is low (34/100) due to weak keyword coverage and absence from Play Store charts.
The app ranks #1 for "french defense" with a traffic potential of 44 and moderate difficulty (40), giving it a clear advantage in that specific search term.
Only 3 of the 10 target keywords are ranked (40% keywords score). High‑traffic terms like "chess tactics" (traffic 39) and "chess lessons" (traffic 55) are not ranking, limiting discoverability.
Charts score is 0%; the app is not appearing in either Global or Category top charts, which heavily reduces organic install velocity.
Integrate unranked but high‑traffic, low‑difficulty keywords such as "tactics trainer" (traffic 39, difficulty 30) and "chess improvement" (traffic 52, difficulty 43) into the short description, long description, and keyword field.
Add the high‑volume keyword "chess tactics" to the title or subtitle (e.g., "Chess Tactics: French Defense & More") and weave top keywords into the first 150 characters of the description to boost relevance.
Launch a targeted install campaign (e.g., Google App Campaigns) focused on users interested in "chess openings" and "chess training" to raise download numbers, which will improve chart rankings and overall visibility.
Actionable recommendations to improve your visibility
Your description is 2709 characters, providing good keyword density and information for users.
Your 4.8 star rating builds user trust and improves conversion rates.
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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