How your app performs across different visibility factors
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10
Keywords analyzed
5
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chessreps | #1 | — | ||||
| opening repertoire | #2 | |||||
| chess openings | #4 | |||||
| opening training | #8 | |||||
| chess lessons | #86 | |||||
| spaced repetition | Not ranked | — | — | |||
| chess drillsOpportunity | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| chess practice | Not ranked | — | — | |||
| chess learningOpportunity | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Chessreps enjoys strong brand visibility and high app quality, ranking #1 for its own name and #2 for "opening repertoire". However, it lacks chart presence and misses high‑KEI keywords like "chess drills" and "chess learning", limiting broader discovery.
The app ranks #1 for the brand keyword "chessreps" with a traffic score of 54 and an excellent KEI of 1.26, cementing brand awareness and driving direct searches.
Quality Score is 90% and the rating is 4.7 ★ from 1,153 reviews, which boosts conversion and helps the app compete for higher‑traffic keywords.
Charts Score is 0% (global and category unranked), indicating the app is not gaining enough installs to appear in top‑charts, which limits organic visibility beyond keyword searches.
Only 5 out of 10 target keywords are ranked (71% Keywords Score). Important high‑KEI terms such as "chess drills" and "chess learning" are missing, reducing potential traffic.
Both keywords have good KEI values (0.63 and 0.60) and moderate difficulty (40–42). Adding these terms to the title, short description, and long description can unlock untapped search demand.
Actionable recommendations to improve your visibility
Your description is 2057 characters, providing good keyword density and information for users.
21 screenshots give users a comprehensive view of your app.
Your 4.7 star rating builds user trust and improves conversion rates.
Ranking in top 10 for 3 keyword(s): chess openings, opening training, opening repertoire.
Score of 61/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Chessreps - Master Openings has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 10, 2026.
Chessreps - Master Openings is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Chessreps - Master Openings are Chess Openings Pro, Chess Openings Trainer Theoria, Chess Openings Promaster. These apps appear next to Chessreps - Master Openings on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Chessreps - Master Openings is listed in the Education category on the Google Play.
Based on this audit, Chessreps - Master Openings should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chessreps - Master Openings.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.