This audit was generated on July 10, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chessreps | #1 | — |  |     | ||
| opening repertoire | #2 | |  |  | ||
| chess openings | #4 |  | |   | ||
| opening training | #8 | |  | | ||
| chess lessons | #86 |  |  |     | ||
| spaced repetition | Not ranked | — | — |      | ||
| chess drillsOpportunity | Not ranked | — | — |   | ||
| chess tactics | Not ranked | — | — |      | ||
| chess practice | Not ranked | — | — |  | ||
| chess learningOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Openings Pro
Game Puzzle
Chess Prep Pro Openings
Game Board
Chess Tactics for Beginners
Game Board
Chess Openings Trainer Theoria
Education
Chess Openings Promaster
Game Board
Chessbook
Education
Chess Openings: RepertoireLab
Education
Biyaherong Chess Coach
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
Learn English, Spanish: Learna
PictureThis - Plant Identifier
Duolingo: Language Lessons
ABCmouse: Kids Learning Games
Fluzy: Learn Language with AI
Linguza: AI English Tutor
Deepstash: Smarter Every Day!
Plant App - Plant Identifier
ParentSquare
Simply Draw: Learn to Draw
Lingokids: Games & Shows
SmartyMe: Micro Learning App
PBS KIDS Video
IQ Masters - Brain Games
Babbel - Learn Languages
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chessreps enjoys strong brand visibility and high app quality, ranking #1 for its own name and #2 for "opening repertoire". However, it lacks chart presence and misses high‑KEI keywords like "chess drills" and "chess learning", limiting broader discovery.
The app ranks #1 for the brand keyword "chessreps" with a traffic score of 54 and an excellent KEI of 1.26, cementing brand awareness and driving direct searches.
Quality Score is 90% and the rating is 4.7 ★ from 1,153 reviews, which boosts conversion and helps the app compete for higher‑traffic keywords.
Charts Score is 0% (global and category unranked), indicating the app is not gaining enough installs to appear in top‑charts, which limits organic visibility beyond keyword searches.
Only 5 out of 10 target keywords are ranked (71% Keywords Score). Important high‑KEI terms such as "chess drills" and "chess learning" are missing, reducing potential traffic.
Both keywords have good KEI values (0.63 and 0.60) and moderate difficulty (40–42). Adding these terms to the title, short description, and long description can unlock untapped search demand.
- 1Add "chess drills" and "chess learning" to the app title or subtitle while keeping length limits.
- 2Refresh the short and full descriptions to naturally embed high‑KEI keywords (e.g., "chess drills", "opening repertoire", "spaced repetition").
- 3Create a new screenshot carousel highlighting the drill mode and spaced‑repetition system to reinforce the new keyword themes.
- 4Run an A/B test on the subtitle/description to measure lift in impressions for the added keywords.
- 5Implement a short‑term install‑boost campaign (e.g., Google App Campaign) to push the app into the top‑charts and improve the Charts Score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2057 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): chess openings, opening training, opening repertoire.
Good visibility score
Score of 61/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chessreps - Master Openings?
Chessreps - Master Openings has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 10, 2026.
On how many keywords does Chessreps - Master Openings rank?
Chessreps - Master Openings is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chessreps - Master Openings?
Based on shared keyword rankings, the most frequent competitors of Chessreps - Master Openings are Chess Openings Pro, Chess Openings Trainer Theoria, Chess Openings Promaster. These apps appear next to Chessreps - Master Openings on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chessreps - Master Openings in on the Google Play?
Chessreps - Master Openings is listed in the Education category on the Google Play.
How can Chessreps - Master Openings improve its App Store Optimization?
Based on this audit, Chessreps - Master Openings should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chessreps - Master Openings.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.